Martin Retail Group: Media Planner

Salary + benefits and 401K:

Martin Retail Group:
Martin Retail Group, in partnership with Leo Burnett Advertising, has been serving the automotive industry for more than 30 years. We are one of th…
Birmingham, Alabama (US)

Nielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards Take the Trophy

The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series and specials. The awards show on NBC was distantly followed by WWE Monday Night Raw on USA Network (1.8 million interactions across the three social…

Distraction-Limiting Smartwatches – The 'MINIMUM' Wearable Has a Discreet eInk Display (GALLERY)

(TrendHunter.com) Common consumer technology devices like smartphones and smartwatches are constantly making sounds and flashing in order to garner as much attention as possible, but the conceptual ‘MINIMUM&#…

Distraction-Limiting Smartwatches – The 'MINIMUM' Wearable Has a Discreet eInk Display (GALLERY)

(TrendHunter.com) Common consumer technology devices like smartphones and smartwatches are constantly making sounds and flashing in order to garner as much attention as possible, but the conceptual ‘MINIMUM&#…

Le Pain Doré: Napoleón

Le Pain Doré Print Ad - Napoleón

Le Pain Doré: Car

Le Pain Doré Print Ad - Car

Test Media 2018-09-25 15:39

Ex-Content Moderator Sues Facebook, Saying Violent Images Caused Her PTSD

The woman, who worked as a contractor for Facebook for nine months, cited her viewing of thousands of images of rapes, killings and other disturbing acts.

WPP's Cavalry picks up Modelo Especial, Corona Light from Ogilvy


Constellation Brands has shifted the Modelo Especial and Corona Light creative accounts within WPP from Ogilvy to Cavalry, marking a significant win for the six-year-old Chicago-based shop. Ogilvy handled the account from its Windy City office.

Constellation, which runs its beer division from Chicago, characterized the move as a consolidation. “This architecture leverages WPP and will optimize our agency/client management structure to better serve our changing business needs and ensure all resources are brought to bear,” a Constellation spookeswoman stated in an email. Ogilvy employees working on Constellation brands will be folded into the Cavalry team, she stated.

Cramer-Krasselt remains the lead agency for Corona Extra, as well as the Pacifico beer brand.

Continue reading at AdAge.com

Snapchat Turned to ‘Deep Integration’ for its National Voter Registration Day Efforts

While Snapchat is often viewed as the platform of choice for teens, 80 percent of the messaging application’s users in the U.S. are actually of voting age, so the company teamed up with nonprofit, nonpartisan organization TurboVote to encourage those people to get to the polls. Snapchat marked National Voter Registration Day Tuesday by announcing…

AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif. Xandr will house all of the telco’s data-led offerings, including its pre-existing advanced TV service AT&T AdWorks, its analytics business ATT.net and the recently acquired ad-tech unit AppNexus. Advertising and Analytics head Brian Lesser, who…

Shopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for ‘the Good Robot’

Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really–or maybe not yet–but one robotics company does worry that the industry is too focused on what technology can do versus what it should do. In “The Decision,” a spot from Wieden…

LinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy Spot

LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn’s In It Together integrated marketing campaign kicked off with television spots during the 70th Primetime Emmy Awards Sept. 17 in four large U.S. markets, accompanied by out-of-home, radio, digital, online video, social and search components….

Watch the newest ads on TV from Bose, 23andMe, McDonald's and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: “We have more in common than we think,” McDonald’s says in a spot that positions its restaurants as a sort of universal cultural reference point and meeting place. 23andMe, the DNA testing service, wants you to “Meet your genes”and learn how they can affect everything from lactose intolerance to your muscle composition. And Bose shows off the Alexa integration in its latest headphones.

Continue reading at AdAge.com

Arby's owner adds Sonic to its growing restaurant lineup


Sonic has long advertised its drive-ins with ads from Goodby Silverstein & Partners that center on the conversations of two guys in a car, played by comics Peter Grosz and T.J. Jagodowski. Earlier this year, Jane Krakowski and Ellie Kemper were featured in some of the chain’s ads.

Sonic is bigger than Arby’s in both systemwide sales and number of locations, according to Technomic industry data. Sonic’s systemwide sales fell 2.4 percent to $4.4 billion in 2017, while Arby’s systemwide sales rose 1.3 percent to $3.6 billion. Sonic had 3,593 locations in 2017, while Arby’s had 3,283, Technomic data show.

Inspire Brands has more than 4,700 Arby’s, Buffalo Wild Wings, and Rusty Taco (formerly R Taco) locations. Inspire itself is majority owned by affiliates of Roark Capital Group, a firm that has other wide-reaching restaurant investments, including Auntie Anne’s, Carvel, Cinnabon, Culver’s, Jamba Juice, Jimmy John’s and Naf Naf.

Continue reading at AdAge.com

Will Michael Kors’ Acquisition Turn Versace Into a Midbrow Brand?

The $2.1 billion acquisition of Versace by Michael Kors Holdings Limited announced this morning generated an immediate response from consumers–much of it negative. Any change concerning a beloved brand is bound to rouse some rabble on Twitter, of course, but in this case many of those consumers have struck on the critical question that Capri…

A procura de novos desafios, fundadores do Instagram deixam a empresa

Kevin-e-Mike-Instagram

Os cofundadores do Instagram Kevin Systrom (CEO) e Mike Krieger (CTO) anunciaram que estão em processo de deixar a empresa. Segundo o comunicado oficial publicado por Systrom, o motivo do desligamento da dupla seria a busca por novos desafios profissionais, principalmente para criar novos produtos para o mercado: “Mike e eu somos gratos pelos últimos oito …

O post A procura de novos desafios, fundadores do Instagram deixam a empresa apareceu primeiro em B9.

Vigilantes do Peso passa por rebranding para aumentar o foco na saúde

vigilantesdoweight

Fundado há mais de 50 anos e uma das empresas do ramo da saúde mais conhecidas no mundo hoje, o Vigilantes do Peso (internacionalmente conhecido como Weight Watchers) está passando por um processo de rebranding dos mais importantes. A empresa criada por Jean Nidetch não só mudou de logo e nome como também está querendo …

O post Vigilantes do Peso passa por rebranding para aumentar o foco na saúde apareceu primeiro em B9.

Levi's: Use Your Vote

Watch the newest ads on TV from Bose, 23andMe, McDonald's and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: “We have more in common than we think,” McDonald’s says in a spot that positions its restaurants as a sort of universal cultural reference point and meeting place. 23andMe, the DNA testing service, wants you to “Meet your genes”and learn how they can affect everything from lactose intolerance to your muscle composition. And Bose shows off the Alexa integration in its latest headphones.

Continue reading at AdAge.com