Hasta La Creative!

National Inclusion Week has placed building diverse cultures and moving beyond outdated stereotypes in the spotlight.

On Sunday’s edition of HBO’s “Last Week Tonight,” John Oliver devoted his signature extended rant to Facebook’s international expansionand, more specifically, some of the many ways the social network has screwed up on the path to global domination.

In the nearly 20-minute segment (which, as always, features strong language, so wear headphones if you’re watching this at work), Oliver says that “for years, Facebook’s founder Mark Zuckerberg pushed his utopian idea that all connections are good connections with feel-good ads,” and then shares clips from those ads. “Unfortunately, thinking things through has never really been Facebook’s strong point,” he continues, before drilling down on what he calls the company’s “hugely consequential mistakes” in foreign countries.

“For the worst distillation of what Facebook can do to a country,” he says, “just look at Myanmar.” Oliver details the country’s “long history of religious and ethic tensions” and the military’s “ethnic cleansing” of the Rohingya, which has caused an estimated 725,000 of them to flee to Bangladesh and a “conservative” death toll of 10,000. “By all accounts,” Oliver statesciting various news reports and a U.N. study”Facebook absolutely did inflame preexisting tensions there” and was woefully ill-prepared to deal with the rise of hate speech on its platform Myanmar.

Continue reading at AdAge.com

On Sunday’s edition of HBO’s “Last Week Tonight,” John Oliver devoted his signature extended rant to Facebook’s international expansionand, more specifically, some of the many ways the social network has screwed up on the path to global domination.

In the nearly 20-minute segment (which, as always, features strong language, so wear headphones if you’re watching this at work), Oliver says that “for years, Facebook’s founder Mark Zuckerberg pushed his utopian idea that all connections are good connections with feel-good ads,” and then shares clips from those ads. “Unfortunately, thinking things through has never really been Facebook’s strong point,” he continues, before drilling down on what he calls the company’s “hugely consequential mistakes” in foreign countries.

“For the worst distillation of what Facebook can do to a country,” he says, “just look at Myanmar.” Oliver details the country’s “long history of religious and ethic tensions” and the military’s “ethnic cleansing” of the Rohingya, which has caused an estimated 725,000 of them to flee to Bangladesh and a “conservative” death toll of 10,000. “By all accounts,” Oliver statesciting various news reports and a U.N. study”Facebook absolutely did inflame preexisting tensions there” and was woefully ill-prepared to deal with the rise of hate speech on its platform Myanmar.

Continue reading at AdAge.com

Richard Branson é o fundador da companhia aérea Virgin Atlantic. Ryan Reynolds é proprietário da marca de gin Aviation American Gin. Juntos, os dois gravaram um comercial para anunciar a nova parceria das empresas, na qual as bebidas do ator serão servidas nos voos da companhia e em seus clubes. E para deixar o anúncio …

O post Ryan Reynolds e Richard Branson se estranham em anúncio divertido da nova parceria de suas empresas apareceu primeiro em B9.

The 2018-19 broadcast TV season officially kicked off on Monday night, and while recent upheavals in the executive ranks have conspired to put something of a damper on the opening-night revels, for advertisers it was business as usual. Which is to say that many of the Big Four networks’ top returning shows took a pounding in the Nielsen ratings, while at least one newcomer got off to a rip-roaring start.

Bad news first

For CBS, which found itself having to rebuild its once-formidable Monday prime-time lineup after the night lost nearly 25 percent of its audienceand which must confront the season that lies ahead in the absence of longtime leader Les Moonvesthe opening deliveries couldn’t have been more disheartening.

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The treats remain but they are not a part of the company’s new “brand identity.” The shift is a nod to the chain’s beverage sales, which make up 60 percent of its business.

Dior, Samsung, Apple, and Ford all have campaigns on this week’s chart that introduce new products, but only one ad stands out for us: Samsung’s “/make” (at No. 7) that pitches its series showcasing how creators use Samsung products to make art. Its driving beat, fast edits and cool shots convey a real sense of creative ownership, a perfect match for its subject.

We’re also partial to No. 3, T-Mobile’s “T-Mobile Has You Covered,” an admittedly slick short about a dad, his little kid, and a super-hero costume come to life. We just think the dad and son are super cute. Thank you, casting.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Continue reading at AdAge.com

A tecnologia continua encontrando novas maneiras de estragar os prazeres da infância. Depois daquela inteligência artificial que encontrava o Wally sozinho, agora é a vez de inventarem um cubo mágico que se resolve sozinho. Isso mesmo que você leu, não é um robô ou uma inteligência artificial que soluciona o quebra-cabeça consagrado pela Rubik, mas …

O post Não consegue resolver o cubo mágico? Este aqui acha a solução sozinho apareceu primeiro em B9.