Hasta La Creative!

Mr. Trump called a paid China Daily insert in an Iowa newspaper “propaganda.” Chinese officials said the advertising was both lawful and commonplace.

Did you know that in addition to sharing photos, videos and text posts, WhatsApp also allows you to share animated GIFs to your Status? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap “Status” in the bottom-left corner of the screen. Step…

The cannabis industry has come a long way from cheap plastic bag in terms of packaging. The materials that surround today’s infused products offer more than just storage. They provide brands an opportunity to convey aesthetics, information and peace of mind to consumers. Packaging for cannabis-infused products requires a little more thought and a lot…

Depois de ter sido adiado por conta de todo o rolo envolvendo o longo processo de venda da 20th Century Fox e suas propriedades à Disney, “X-Men: Fênix Negra” enfim começou sua campanha de divulgação lançando o primeiro trailer nas redes. Estreia do roteirista Simon Kimberg na direção, o longa que é o sétimo capítulo …

O post Provável canto de cisne do universo mutante, “X-Men: Fênix Negra” ganha o primeiro trailer apareceu primeiro em B9.

The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer’s customers found that 73 percent followed an omnichannel purchase journey, compared with just 7 percent who were purely digital. What’s more, fluidity between channels is increasing, which allows retail brands to shape shoppers’ experiences and ultimately build a competitive advantage founded on omnichannel customer intelligence.

The imperative for marketers, therefore, is to devise an omnichannel strategy that connects with core customers as they move between retail channels and touchpoints. Yet most retailers don’t outperform across audience development, measurement and activation plans, the combination of which is the key to success. It’s not simple to accomplish. So start by building support and commitment within your organization to begin this journey toward marketing excellence.

The best place to start: millennials. No consumer segment commands more attention than millennials, who comprise 75 million U.S. customers with close to $600 billion in spending power. Despite cries announcing the end of traditional retail, millennials spend a greater share of wallet at department stores than the U.S. population overall; 50 percent of the demographic prefer brick-and-mortar shopping over e-commerce; and 56 percent shop in-store at least once a week. But they are not just walking into the store blind. They’re actually visiting retail locations as part of a truly multichannel shopping experience: 67 percent of millennials buy in-store after doing online research first.

Continue reading at AdAge.com

Nielsen will report its findings on how consumers perceive new technological devices and services. As part of the first iteration of that, the survey found that content goes a long way in winning over consumers. The quarterly survey, dubbed the Nielsen MediaTech Trender, asked 2,000 U.S consumers over 13 about technologies ranging from smart speakers…

Há seis anos, “House of Cards” inaugurou toda a grande fábrica de produções originais que a Netflix é hoje e transformou para sempre o cenário da indústria do audiovisual. A saída do seu showrunner e as acusações de assédio que terminaram por derrubar o ator Kevin Spacey colocaram nuvens negras no vindouro final do seriado, …

O post As coisas vão ser diferentes no primeiro trailer da última temporada de “House of Cards” apareceu primeiro em B9.

The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer’s customers found that 73 percent followed an omnichannel purchase journey, compared with just 7 percent who were purely digital. What’s more, fluidity between channels is increasing, which allows retail brands to shape shoppers’ experiences and ultimately build a competitive advantage founded on omnichannel customer intelligence.

The imperative for marketers, therefore, is to devise an omnichannel strategy that connects with core customers as they move between retail channels and touchpoints. Yet most retailers don’t outperform across audience development, measurement and activation plans, the combination of which is the key to success. It’s not simple to accomplish. So start by building support and commitment within your organization to begin this journey toward marketing excellence.

The best place to start: millennials. No consumer segment commands more attention than millennials, who comprise 75 million U.S. customers with close to $600 billion in spending power. Despite cries announcing the end of traditional retail, millennials spend a greater share of wallet at department stores than the U.S. population overall; 50 percent of the demographic prefer brick-and-mortar shopping over e-commerce; and 56 percent shop in-store at least once a week. But they are not just walking into the store blind. They’re actually visiting retail locations as part of a truly multichannel shopping experience: 67 percent of millennials buy in-store after doing online research first.

Continue reading at AdAge.com