Hasta La Creative!

Direct Marketing, Design
McDonald’s

In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the Brazilian ad agency DPZ&T: the Big Mac Can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.

Advertising Agency:DPZ&T, São Paulo, Brazil
General Creative Direction:Rafael Urenha
Executive Creative Direction:Carlos Schleder, Sergio Mugnaini, Rapha Abreu
CocaCola:Rapha Abreu
Creative Director:Daniel Motta, Rodrigo Vezzá
Creative Team:Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva, andré_Leigo, André Araki
Client Services:Eduardo Brunoro, Martin Barrios, Mariana Magalhães, Deocleciano Junior, Thais Urenha
Planning:Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica
Media:Paulo Ilha, Rodrigo Tamer, Edera Bonato, Bruno Sabor, Júlia Duarte
Projects:Marcos Yamamura, Luiz Felipe Rodriguez
Content:Adriana Blanco
Radio And Tv Production:Ducha Lopes, Karen Nakamura
Production House:Trust Filmes, Victor Brandão, Larissa Fernandes, Simone Oliveri, Deocleciano Junior, Eric Ruiz
Direction:Luis Zutin
Production Team:Victor Brandão, Larissa Fernandes, Simone Oliveri
Executive Producer:Deocleciano Junior
Production Director:Alex Leonardo, Maurício Olivieri E Deocleciano Júnior
Director Of Photography:Eric Ruiz
Editing:André Germaniani, Leandro Torres, Eric Ruiz
Post Film Coordinator:Trust Filmes
Finalizing:André Germaniani
Post Production:Trust Filmes
Sound Production House:Lucha Libre Audio
Soundtrack:Paulo Corcione E Equipe Lucha
Production:Paulo Corcione E Equipe Lucha
Graphic Production:Marcos Moura, Durval Brum
Can Production:Índice.In
Packaging Production:P+E

Weedmaps, a cannabis directory platform, doesn’t want the general public to walk away with wrong nuggets of information around marijuana. So, it plans on continuing its “Weed Facts” campaign over the next few months with new statistics and studies around legalization. The campaign, which started in 2016 with a few billboards, each highlighting five different…

Quem nunca se pegou (ou percebeu alguém) colocando a língua pra fora ou fazendo uma careta ao executar alguma tarefa que exige concentração? Pois existe uma explicação científica pra isso. Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (35min 12s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS …

O post Naruhodo #130 – Por que fazemos caretas quando executamos algumas tarefas? apareceu primeiro em B9.

Print
National Geographic

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

Advertising Agency:Rocket Yard, Tallinn, Estonia
Art Director:Oussama Founi
Illustrator:Andrea Minini

Print
Save The Children

Don’t let his dream die.

Advertising Agency:Y&R, Mexico City, Mexico
Global Chief Creative Officer:Tony Granger
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Head Of Art:Luís “madruga” Enríquez
Creative Directors:Armando Castelan, Rodrigo Ramirez
Associate Creative Director:Arturo Vargas
Art Director:Carlos Contreras
Copywriter:Armando Castelan
Vp:Eduardo Delgado
Client Services:Eduardo Delgado
Vp – Planning:Alfonso Borreguero
Account Director:Maria Valentina Herrera
Photographer:Pep Ávila
Producer:Joan Coca
Agency Producer:Juan Pablo Osio
Fundraising and Marketing Director Save the Children Mexico:Maite Cervera Ceberio

“Our target audience is ‘millennial moms,'” the CMO at a major CPG brand might tell their agency team. Yet, in today’s age of digital personalization, generalized media targeting and standard demographic descriptors don’t work like they used to. Smart planning is about honing in on consumers who are most likely to be receptive to your messaging, while still maintaining scale.

So we’re going to let you in on a little secreta faux pas that the CMO in our hypothetical scenario is guilty of: No two moms are alike, and the biggest mistake brands make is clumping them all together. Focusing solely on the “millennial mom,” for example, isn’t a surefire way to authentically connect with all millennial moms, because each mother behaves differently. Sure, millennial mothers might enjoy staying activebut are you more likely to find them at boutique fitness studios or mass-market gyms? Are they brand loyalists or bargain seekers? And is your answer based on a cultural stereotype or real data?

A chief issue that arises when targeting mothers, and any group of consumers for that matter, is that blanket terms are missing the behavioral insights that ideally should be constructing them. As not only a marketer but a mom myself, I know that details like these can make or break a campaign.

Continue reading at AdAge.com