Facebook introduced three new features for publishers creating Facebook Live videos: persistent stream keys, cross-posting and Live Rewind. Facebook Live product manager Matt Labunka detailed the new features in a blog post, saying that daily average broadcasts from verified publisher pages are up 1.5 times over the past year. Persistent stream keys enable publishers that…
Today, 360i–Adweek’s Breakthrough Media Agency of the Year–announced the appointment of Raig Adolfo as its new chief strategy officer. Adolfo, currently the head of brand and business innovation strategy at FCB’s New York office, is preparing to join the Dentsu Aegis-owned network in June and replaces predecessor Lee Maicon, who left for McCann in March….
When attendees of the NRA’s annual convention came to Dallas, they came face to face with 24 victims of gun violence. Inspired by student activists at Marjory Stoneman Douglas High School, Dallas-based freelance creative director Susan Levine took action, using the convention as an ideal opportunity to “pull off something a bit disruptive, in a…
Kim Mhyre, managing director of new brand experience agency MCI Experience, has taken on responsibility of MCI UK, the global events network.
Potencial de engajamento da ação é enorme, já que o Kondzilla é o 3º maior canal de música do YouTube no mundo
O post Vivo e Kodzilla fazem parceria e o resultado é uma música de Kevinho especial para Copa do Mundo (com participação de Gabriel Jesus) apareceu primeiro em B9.
Estudo mostra que diversas marcas patrocinadoras oficiais do evento são menos lembradas que suas concorrentes
O post Copa do Mundo: Nike e Coca-Cola lideram ranking de marcas mais lembradas pelos brasileiros apareceu primeiro em B9.
(TrendHunter.com) Made in collaboration with AETHER, the new Mystery Ranch Flip Backpack is an elevated product from the brands that offers true intrinsic nature.
The new backpack has core features that include a…
Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to ignore a social network with 2.2 billion monthly users? Facebook cautioned that its recent update…
China’s ambitions in artificial intelligence are insatiable. Wary that the Middle Kingdom is trailing the United States (the current leader in the field), government officials outlined a blueprint last summer to make the country the world’s uncontested AI power in the next decade. By a host of metrics, China is already tilting the scale. AI-related…
With forth triathlons under his belt, training is the secret work weapon of one partner at M&A advisory, Clarity.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Pharma and consumer-health giant GlaxoSmithKline is reviewing its global media account. As Ad Age’s Megan Graham reports, the review is a mandatory three-year review but it’s huge: the marketer spent about $1.7 billion on advertising in 2017, according to Ad Age Datacenter. The incumbents are Omnicom’s PHD and WPP’s MediaCom; PHD referred comment to the client while MediaCom didn’t immediately respond to a request for comment.
‘Horrifying maw of the now’
Hostelworld won the Power of Partnership category at Campaign’s 2017 Marketing New Thinking Awards, held in association with Sky Media, by linking up with Google to give people the ability to communicate in languages other than their own
American Express has launched its new brand platform, “Powerful backing: don’t do business / don’t live life without it”, with a TV campaign and innovative out-of-home executions.
Ecover, the eco-friendly cleaning brand, created a pop-up café to educate consumers about their use of single-waste plastic.
Marketers have the power to influence culture and society through their brand values, writes Just Eat’s global chief marketing officer
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on alert.
The Absolut Company global marketing manager Stephen Brown has joined the growing lineup of speakers at next month’s Campaign Brand Forum.
(TrendHunter.com) Spotlighted in these May 2018 fashion trends are a range of unique streetwear collections, summer-ready accessories and swimwear, stylish toddler apparel, and much more.
In order to offer a more…
Why go to the concession stand when a drone could deliver your next beer? That’s the future Budweiser imagines in its World Cup ad, which depicts Buds delivered by drone to thirsty fans at a soccer stadium in Russia, site of this year’s Cup.
The spot by Anomaly New York is part of what Anheuser Busch InBev describes as the largest campaign in its history when measured by investment and reach, hitting more than 50 countries. But with the U.S. team failing to qualify for this year’s Cup, Budweiser and other sponsors face a tough call on how much energy to put behind campaigns in the States, where TV ratings could be hurt by the absence of the home team.
Budweiser will not run the TV ad here, but still plans to deploy special packaging, digital, experiential and out-of-home advertising. “The U.S. continues to be an important market for usit’s our brand’s home market. But our World Cup campaign will be more limited here,” Brian Perkins, VP of global marketing for Budweiser, said in a statement. “However, given the global reach of the FIFA World Cup, this campaign is bigger than any one market,” he added. The brand is focusing its media support in China, Brazil, India, U.K., Russia, as well as countries that Bud has recently entered, including South Africa, Colombia, Nigeria, Ecuador and Peru, he said.
Great ideas aren’t killed by going into research. Trust the British public, says the VCCP founder and chairman.
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