Hasta La Creative!

Apple’s “Barbers” spot has won the top honor of a Black Cube at the One Club for Creativity’s ADC 97th Annual Awards, while BBDO New York added another Agency of the Year accolade to its tally. The show honors the best in craftsmanship in design, advertising, motion and other commercial arts.

Produced by Furlined, the Apple iPhone commercial, which tells the story of a barbershop whose business is transformed by some photos of a few funky haircuts, also won Best of Discipline and a Gold Cube in the Motion & Film Craft category and three merits in the Advertising category. Apple was also named Brand of the Year, and Furlined won Production Company of the Year.

BBDO New York–which also recently won the Agency of the Year award at the Webbys and was the most awarded agency at D&AD– was named Advertising Agency of the Year, winning 16 Cubes. It picked up five Golds, including three with BBDO Studios for “Live Looper” on behalf of Downtown Records and two with The Corner Shop for P&G’s “The Talk.”

Continue reading at AdAge.com

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes.

With the rise of the 6-second ad format in TV and premium video, it’s important to understand the best application of this format in relation to longer ad creatives and how marketers can use it as one of many options in their arsenal to engage consumers.

Using Realeyes’ proprietary machine learning and computer vision technology, 4,885 participants aged 18 to 65 were exposed to different ad scenarios alongside clips of NBC premium video. The scenarios included a mix of 6-, 15- and 30-second ads from three different well-known, general interest brands, including Hershey’s, in different combinations and sequences. Emotional and engagement levels were captured and viewers were surveyed about their experiences and attitudes toward the ads and brands.

Continue reading at AdAge.com

Amazon’s Echo Dot for kids debuts Wednesday and, until it talked to the ecommerce giant late Monday, software community Mozilla was planning to release a petition, asking Amazon to update its product page to tell parents exactly what it will do with children’s data. At 8:30 p.m. Monday night, however, a Mozilla rep emailed Adweek…

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Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes.

With the rise of the 6-second ad format in TV and premium video, it’s important to understand the best application of this format in relation to longer ad creatives and how marketers can use it as one of many options in their arsenal to engage consumers.

Using Realeyes’ proprietary machine learning and computer vision technology, 4,885 participants aged 18 to 65 were exposed to different ad scenarios alongside clips of NBC premium video. The scenarios included a mix of 6-, 15- and 30-second ads from three different well-known, general interest brands, including Hershey’s, in different combinations and sequences. Emotional and engagement levels were captured and viewers were surveyed about their experiences and attitudes toward the ads and brands.

Continue reading at AdAge.com

These days, publishers don’t just want people to read their content–they want them to shop on their sites, too. And Clever, the eight-month-old digital website from Architectural Digest, also wants to style readers’ homes. A new partnership with Modsy, a home design company that uses 3D technology, allows Clever readers to take a quiz to…