Hasta La Creative!

Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.

This campaign was created to make you take a second look, and see the really upsetting details within the warzones.

Change exposes its new Camara campaign.

Camara, expert shops selling photographic equipment, took the floor again through a press campaign designed by the agency Change.

“Free yourself from the technical burden.”

Through 3 visuals, the agency brings to the forefront the expertise and pedagogy of Camara advisers, who know their products at their fingertips.

By focusing on the proximity, the sharing of experience and the professionalism of its employees in stores, the brand is positioned as the reference guide for photographers, whether professional or amateur.

With Camara, the technique will never interfere with the pleasure of photography.

Change exposes its new Camara campaign.

Camara, expert shops selling photographic equipment, took the floor again through a press campaign designed by the agency Change.

“Free yourself from the technical burden.”

Through 3 visuals, the agency brings to the forefront the expertise and pedagogy of Camara advisers, who know their products at their fingertips.

By focusing on the proximity, the sharing of experience and the professionalism of its employees in stores, the brand is positioned as the reference guide for photographers, whether professional or amateur.

With Camara, the technique will never interfere with the pleasure of photography.

In the manner of a tale, this animated film introduces us to the story of Simon, a young thirty-something whose life is punctuated by work. The sudden disappearance of his explorer father will take him to Mexico, on the trail of a suitcase with a mysterious content. But arrived on the spot, the suitcase has disappeared…

Thanks to the new connected and geolocalisable suitcase system launched by the French high-end luggage brand, the hero will be able to locate and follow the suitcase all over the world.

In contact with the spectacular landscapes of Vietnam, Mauritania, Nepal, thanks to some knowing encounters, we will follow the transformation of Simon. Traveling the world of emotions, the hero will do much better than discover the suitcase: he will find himself.

A sensitive adventure that reminds us that it is not the destination that matters, but the journey. And no matter what life contains, you just have to live it.

The animated film, 3’30 long and directed by Against All Odds, to which we owe the animated film Justino, has been broadcasted on the web on April 30th and on Air France flights in the summer.