Unilever has once again announced an impressive performance from its “sustainable living” brands, a category that has grown from 18 to 26 brands in the last year.
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| THE ORIGINAL? Abbé Pierre Foundation – 2008 Source : Coloribus, French ADC Agency : BDDP&Fils (France) |
LESS ORIGINAL Vivienda Foundation “Overcrowded banners”– 2018 Source : Coloribus / Watch the Case Study Agency : Prolam Y&R, Santiago (Chile) |
No single agency dominates the shortlist for this year’s Thinkbox TV Planning Awards, held in partnership with Campaign.
In a historic broadcasting first the BBC and commercial radio stations are joining forces to broadcast a one-minute message about mental health to 20 million listeners.
Brexit is “not inevitable”, Labour MP Chuka Umunna told an audience at the PPA Festival, as political wrangling over the UK’s future relationship with the EU continues.
Junk food advertising would be banned from London’s Tube, bus and rail network under plans unveiled by the capital’s mayor Sadiq Khan today.
The Campaign newscast goes to the PPA Festival where Magnetic’s Sue Todd and Enders Analysis’ Douglas McCabe joined global editor-in-chief Claire Beale and head of media Gideon Spanier.
Imogen Wethered, chief executive and co-founder of Qudini, and named among Campaign’s 2017 Digital Mavericks, shares her lessons from the ladder.
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the ‘health’ agenda in supporting Asian games; and why traditional sport mustn’t discard esports.
(TrendHunter.com) An Indian company by the name of Pinnacle Specialty Vehicles has released an innovatively designed and engineered expanding motorhome, dubbed the Finetza, that aims to offer a perfect balance…
Who you date speaks volumes about your business, says Will Arnold-Baker, the former Publicis London managing director who founded advertising agency start-up Come the Glorious Day.
Jonathan Entwistle, the director of Netflix and Channel 4 series The End of the F***ing World, says there have never been more opportunities for creators. He talks to Campaign about standing out, the art of compromise, and how he made a “fucked up version of Dawson’s Creek.”
When talent is the creative industries biggest asset, fixing the broken recruitment model must be an industry imperative.
(TrendHunter.com) Luxury fashion house Saint Laurent created the new Lou Satchel Bag, a luxurious purse that features the brand’s famous design with a pop of color.
Made to be a staple piece in any wardrobe,…
A Copa do Mundo na Rússia está chegando e o canal argentino TyC Sports resolveu alfinetar o presidente do país, Vladimir Putin, sobre a “manifestação de amor entre homens“. O vídeo chamado “Putin” narra de forma irônica o quanto é comum homens chorarem, se abraçarem, se beijarem, se verem nus, pularem uns em cima dos …
O post Canal argentino mostra para Putin que ele verá muitas “manifestações de amor entre homens” durante a Copa do Mundo na Rússia apareceu primeiro em B9.
It just might be the oldest sport in history–playing with yourself. Pornhub is out with a new ad that magnificently skewers athletic marketing tropes–the kinds about pushing your body to the limit, overcoming obstacles, staying disciplined and finding your best even when the odds seem stacked against you. They’re the bread and butter of ads…
Outdoor, Print
Dos en Uno
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Creative Director:Andres Echeverria
Head Of Art:Emerson Navarrete
Art Director:Jaime Cano, José Miguel Cartibarra
Copywriter:Rafael Pabón, Sebastián Vega
Illustrator:Oscar Ramos
If I could step into a DeLorean doubling as a time machine and talk to my younger entrepreneurial self, I’d set the flux capacitor to summer 2003 — exactly five years before I opened the doors to Zulu Alpha Kilo.
The heart-to-heart between the older and younger me would go something like this. “You’ve been thinking about starting your own shop for a long time,” the wiser me would say. “You’re going to keep feeling that entrepreneurial itch for years, so why not scratch it now? Quit your job. Remortgage your home. Don’t waste another day.”
Maybe if I had heard that then, I wouldn’t have waited until I was 41 years old to start Zulu. But as we celebrate our 10th year in business, I know now the hardest part of my entrepreneurial journey was simply making that critical decision to quit and take the leap. After I did, a colleague gave me a goodbye card that read, “Leap and the net will appear.” I had no idea how much truth and insight there was behind that line until I started my agency. Now that I had made the decision to start an agency, I still had no idea how I’d go about doing it. The universe does have a funny way of compelling you to figure out the rest along the way.
Skechers has filed a lawsuit against Adidas, claiming the brand used a “deliberate, deceptive and illegal campaign” to elevate the Adidas image, which in turn has hurt the Skechers brand, according to the document. The lawsuit–filed Wednesday in the United States District Court, Central District of California, Western Division by law firm O’Melveny & Myers–comes…
Não há alterações na maneira como o usuário usa a plataforma, mas visual segue padrão iniciado pelo Inbox
O post Google Drive muda e fica mais parecido com design do novo Gmail apareceu primeiro em B9.
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