May
11
From a ‘New Girl’ to the Next One’s Champion
Posted in: UncategorizedLiz Meriwether has become one of the most powerful producers in television — and she’s using her clout to champion projects made by women.
May
11
This Adorable Family of Corgis Will Prime You for the Royal Wedding
Posted in: UncategorizedWith this weekend’s Royal Wedding quickly approaching, we met a royal family of corgis to promote Lifetime’s Harry & Meghan: A Royal Romance. Adweek spoke with Tracy Lenhart from Lifetime about the film and how the activation turned out. (It was hard to focus when surrounded by corgis in royal garb, but we did our…
May
11
How Influencers Are Turning the Business of Travel on Its Head
Posted in: UncategorizedIf you’re anything like me, your head might be spinning with how fast influencer marketing is moving. Not only have social influencers become one of travel’s most essential marketing tools, but they have also taken over as a top source of inspiration for consumers. In fact, more than 40 percent of millennials aged 18 through…
May
11
Desperados recreates festival experience in Shoreditch
Posted in: UncategorizedDesperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and “a refreshing evening mist”.
May
11
Lilspace: Screens
Posted in: Uncategorized
The latest animation film from Y&R and Lilspace shows how technology is encroaching closer and closer into our personal and mental space. The film was created for Lilspace, an app that rewards users for unplugging from technology. The film’s goal is to get people to think about how much time and mental energy technology is taking up in their lives, and encourage them to put down their phones, nix the Netflix and go out to make real connections and enjoy the world around them.
The film has launched as the final push for Screen Free Week.
May
11
Westland Horticulture: Westland Resolva PRO – Next Generation Weedkiller
Posted in: Uncategorized
May
11
Why Chicago hopes this installation will spark discussion around gun crime
Posted in: UncategorizedA row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it is obtain a weapon.
May
11
Maternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed Products for New Moms
Posted in: UncategorizedMaternity leave is no laughing matter for millions of professional women around the world. But in honor of Mother’s Day 2018, 72andSunny New York decided to simultaneously eviscerate and make light of the myth that the paid time a new mother spends away from the office is somehow equivalent to a dream vacation. “Mommy Bahama”…
May
11
Aldi partners with ITV for full ad break entirely in sign language
Posted in: UncategorizedITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which all ads will be signed.
May
11
Why the government needs to do more to support agency start-ups
Posted in: Uncategorized95% of creative companies in the UK employ fewer than 10 people, yet we obsess over big agencies and holding groups.
May
11
Friday Wake-Up Call: Rihanna's lingerie line launched (and shoppers are annoyed)
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Rihanna’s new lingerie line, Savage X Fenty, went on sale online overnight. It’s affordable (bras start at $39), body-positive (bra sizes range from 32A to 44DD) and rather cheeky (she’s reportedly selling handcuffs, people!) As Rihanna told Vogue, “I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
But when Ad Age tried to have a look at the website, a message popped up saying there would be at least an hour wait to access it. This appeared to happen to most people. On Twitter, where the launch was a top trending topic, people posted memes about endless wait times. Some people who managed to get on the site had technical problems. “THIS IS HELL,” someone wrote. To sum things up: A whole bunch of people queued up in the middle of the night to look at a web site. What’s the deal?
Pepsi generations
May
11
Brands have a better chance of connecting with World Cup fans away from TV
Posted in: UncategorizedMore than a quarter of UK fans will stop watching the World Cup on TV once their team is knocked out, but they will continue to keep tabs through other channels, a study by Oath has revealed.
May
11
Now that Facebook has a blockchain team what do marketers need to know?
Posted in: Uncategorized
May
11
High-End Street Art Apparel – Off-White's Latest Clothing Line Features Unique Graffiti Prints (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Luxury fashion house Off-White released a new graffiti print clothing line for the spring and summer. High-end designer Virgil Abloh created a range of new arrivals including classic t-shirts,…
May
11
Multi-Colored Restaurant Designs – The Piada Restaurant Serves High-End Food in a Unique Space (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Valencia-based Masquespacio design studio created the Piada Restaurant, an exciting space that serves high-quality and local food.
The restaurant is filled with uplifting pastel hues with a light…
May
11
Friday Wake-Up Call: Rihanna's lingerie line launched (and shoppers are annoyed.) Plus, Pepsi goes retro
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Rihanna’s new lingerie line, Savage X Fenty, went on sale online overnight. It’s affordable (bras start at $39), body-positive (bra sizes range from 32A to 44DD) and rather cheeky (she’s reportedly selling handcuffs, people!) As Rihanna told Vogue, “I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
But when Ad Age tried to have a look at the website, a message popped up saying there would be at least an hour wait to access it. This appeared to happen to most people. On Twitter, where the launch was a top trending topic, people posted memes about endless wait times. Some people who managed to get on the site had technical problems. “THIS IS HELL,” someone wrote. To sum things up: A whole bunch of people queued up in the middle of the night to look at a web site. What’s the deal?
Pepsi generations
May
11
Fuller's turns pub into urban garden
Posted in: UncategorizedFuller’s, the London brewer and pubs owner, has turned one of its sites into an urban vegetable garden.
May
11
Bud Light creates US summer festival with Sam Hunt and Lil Jon
Posted in: UncategorizedBud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon, Dashboard Confessional and Harry Hudson.
May
11
Publishers must 'grow their own' amid fierce competition for digital talent
Posted in: UncategorizedThe race for digital talent is so competitive that for publishers must invest in training fresh graduates rather than directly compete against the likes of Facebook and Google, three media chiefs agreed.
May
11
ITV boss McCall to focus on ad-funded, broadcasting side of business
Posted in: UncategorizedNew ITV boss Dame Carolyn McCall has signalled that her “strategic refresh” is likely to have a major focus on the ad-funded, broadcasting side of the business because viewing habits are changing.
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