Hasta La Creative!

NBC is dedicating a night to Dick Wolf in the 2018-19 season and will lean on reality programming next spring.

The peacock picked up five new dramas and two new comedies for next season, with NBC Entertainment Chairman Robert Greenblatt once again emphasizing the stability of the network and the importance of its year-round schedule during a press call on Sunday.

But perhaps the biggest news for NBC is its move to “save” “Brooklyn Nine-Nine” after it was cancelled last week by Fox.

Continue reading at AdAge.com

After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other highlights of NBC’s 2018-19 schedule, which the network announced this morning, Wolf’s other long-running drama, Law & Order: SVU, will shift to Thursday nights, airing…

NBC is dedicating a night to Dick Wolf in the 2018-19 season and will lean on reality programming next spring.

The peacock picked up five new dramas and two new comedies for next season, with NBC Entertainment Chairman Robert Greenblatt once again emphasizing the stability of the network and the important of its year-round schedule during a press call on Sunday.

But perhaps the biggest news for NBC is its move to “save” “Brooklyn Nine-Nine” after it was cancelled last week by Fox.

Continue reading at AdAge.com

(TrendHunter.com) As the June 2018 lifestyle trends reveal, consumers continue to look for new and innovative ways to stay healthy despite increasingly busy schedules. For many, this involves finding shortcuts for…

A&E Networks is the latest TV programmer to say it will pare down commercial time, but unlike its rivals, it is promising advertisers that prices won’t meaningfully rise in the process.

History will remove betwen two and two-and-a-half minutes of commercials from its premium scripted dramas and event documentaries starting in the fourth quarter of the year, says Peter Olsen, executive VP of ad sales at A&E Networks.

The first half-hour of these programs will air with just one commercial break that will be sponsored by a single advertiser. That means the first “act” of the show will run with limited commercial interruption.

Continue reading at AdAge.com

Film
PornHub

You may go solo, but you come hard. And you give it your all until the very last drop. That’s why you need the gear for the streets and the skeets. Introducing Pornhub Socks: The first pro apparel for your feet and your hands, featuring Asa Akira, Madison Ivy and Johnny Sins. You are your hardest contender…so #BEATYOURSELF

Advertising Agency:Officer & Gentleman, Madrid, Spain
Executive Creative Directors:Javi Iniguez, Alex Katz
Managing Director:Jose Ortiz
Account Director:Alejandro Fata
Strategic Planner:Ainara Aizpuru
Creative Director:Edu Lozano
Art Directors:Alex Katz, Daniel Marco, Luis Alvarez
Copywriters:Javi Iñiguez de Onzoño, Mónica Gramunt, Javi Dieguez
PACKAGING DESIGN:Luis Alvarez
Web Design:Daniel Marco
Production Company:Bosalay Films
Director:Iñigo Jiménez
Executive Producers:Pablo Zorrilla, Felipe Salas
Producer:Unai Somoza
DoP:Hugo Prats
Color Grading:Rodrigo Carrasco
Music:Rodrigo Carrasco
Sound:The Lobby

Film
MACMA

Advertising Agency:David, Buenos Aires, Argentina
Vp:Joaquin Cubria, Ignacio Ferioli
Executive Creative Directors:Joaquin Cubria, Ignacio Ferioli
Creative Directors:Nicolas Vara, Igancio Flotta
Copywriter:Martín Heildelberg
Art Director:Nicolás Rudy
Managing Director:Emanuel Abeijón
Account Supervisor:Florencia Scrimaglia
Head Of Production:Florencia Albizzati
Production Company:Landia
Director:1985
Executive Producer:Adrián D’Amario
Producer:Alejandro Panzitta
DoP:Juan Maglione
Post Coordinator:Julián López Coppola
Sound:Nica
Post Production:DA8
Music:Cluster Music
Client Responsible:Marta Mattiussi

Film, PR, Online
Schweppes

SCHWEPPES invites men to be more respectful in the night/The Dress for Respect   A touch-sensitive dress measures how many times women are harassed in nightclubs   86% of Brazilian women have been harassed in nightclubs. Still, many men don’t see a problem in this. That’s why Schweppes invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the 3 women were touched without their consent.    As they walked around the place and were approached by men, the information was sent to a control-unit via wi-fi, registering the amount of times each woman was touched. In the end of the night, Schweppes had turned the interactions into revealing data. This live research was now published in video, in which Schweppes encourages men to rethink their behavior and approach women with more respect.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Presidente Ogilvy Brazil Group:Fernando Musa
Ecd:Félix Del Valle
Art Director:Edu Cesar, André Öberg
Copywriter:Maria Clara Cardão, Frederico Teixeira
Planning:Thaís Frazão, Gabriela Rodrigues
Rtvc:Fabiola Thomal
Account:Paula Fernandes, Aline Messa
Media:Silvia Mekaru, Mariana Areia, Filipe Machado
Content Studio:Thiago Frias, Luccas Ribeiro, Thea Rodrigues
Client Approval:Francesco Cibo, Vinicius Limoeiro, Laura Hue, Bruno Allonso
Production Company:Volcano
Director:Giancarlo Barone
Executive Producer:Enzo Barone, JP Albuquerque
Photography:Alberto La Salvia
Volcano team:Bianca Bunier, Mariane Correa, Marcos Viana
Post Production:Volcano
Video Editor:Guilherme Caldas
Clothes:Paula Abarno
Producer cast:Mei Yi Ho
Tech:Bolha Comunicação
Sound:Jamute
Sound team:Sabrina Geraissate, James Pinto

(TrendHunter.com) From luxurious music festival tents to royal wedding cruises, the June 2018 travel trends demonstrate that there are no limits when it comes to niche travel experiences.

For many, the start of…

(TrendHunter.com) Last-mile commuter solutions are gaining popularity amongst urban consumers that need an effective way to get around, which is seeing new options designed like the conceptual ‘YELU’…