May
14
There’s Power in Consumer Data. Is Your Brand in Control?
Posted in: UncategorizedCustomer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for “all significant functions of the enterprise, including product development, customer value analysis and pricing.” It’s impossible to achieve the critical goals the market now demands–empathy, fluid conversation across touch points, personalization–without nimble, proficient…
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