The social network said it took down 865.8 million posts, the vast majority of which were spam, plus 583 million fake accounts in the first quarter.
EasyJet’s U-turn over hiring a chief data officer to replace veteran marketer Peter Duffy is a recognition that data-led brands must be led by specialists to support a chief marketing officer.
Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.
The Blizzard is Dairy Queen’s most iconic ice cream. Since its launch, it’s been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again.
We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down.
Recently departed WPP CEO Martin Sorrell will join New Yorker writer Ken Auletta onstage at the Cannes Lions International Festival of Creativity in June, Ad Age has confirmed.
The discussionset to occur at noon on Friday, June 22 on the main stagewill be a “candid discussion about the marketing industry issues of today,” according to Cannes Lions organizers.
Although Cannes will provide the most prominent stage that Sorrell has taken since he suddenly stepped down in mid-April following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company, it won’t be the first. Sorrell spoke at the Technonomy NYC conference last week, where he said he doesn’t plan to go into “voluntary or involuntary retirement” and plans to “start again.”
A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle–with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the “Fictional It Girl.” @lilmiquela has amassed more…
In a historic first commercial radio and the BBC have joined forces in order to try to break the stigma surrounding talking about mental health.
Brands are failing to realise the revenue potential of their consumers, 77% of marketing leaders believe – a figure that has barely shifted in a decade.
Recently departed WPP CEO Martin Sorrell will join New Yorker writer Ken Auletta onstage at the Cannes Lions International Festival of Creativity in June, Ad Age has confirmed.
The discussionset to occur at noon on Friday, June 22 on the main stagewill be a “candid discussion about the marketing industry issues of today,” according to Cannes Lions organizers.
Although Cannes will provide the most prominent stage that Sorrell has taken since he suddenly stepped down in mid-April following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company, it won’t be the first. Sorrell spoke at the Technonomy NYC conference last week, where he said he doesn’t plan to go into “voluntary or involuntary retirement” and plans to “start again.”
(TrendHunter.com) D-Sign Light is a series of custom LED light bulbs that are bound to bring a more personal, relaxing and overall interesting aesthetic to one’s home decor. The illuminating objects are dimmable,…
The Duke of Cambridge and Prince Harry have joined stars including Lady Gaga, Dame Judi Dench and Dame Jessica Ennis-Hill, as part of a minute-long radio broadcast to raise awareness of mental health issues.
PR, Online
Pedigree
Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:André Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creative:Rafael de Miranda, Pedro Reis, João Souza
Rtv:Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer:Marcelo Pignatari
Production:Bando Studio Produções Cinematográficas
Director:Ale Charro
Second Unit:Lucas Rangel
Dp:Wagner Jabour
Editing:Juliana Munhoz
Postproduction:Daniel Beew, Equipe Bando
Motion:Pedro Gebara
Executive Producer:Marcela Sutter
Audio Production:Cabaret
Client Services:Ingrid Lopes and Vitoria Capelasso
Producer:Gab Scatolin
Maestros:André Henrique
Audio Post:Gab Scatolin
Coordinators:Verusca Garcia and Nicole Bonnet
Illustrator:André Maciel (Black Madre) And Estudiorama
Final Art:Carlos Henrique
Graphic Production:Jose Roberto and Marcos Souza
Director of Digital Operations:Rodrigo Falcão
Digital Strategy:Nicole Bortoluzo Cassiano
Project Managers:Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
AlmapBBDO Client Services:Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning:Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media:Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Tais Trevisol, Wiraquitan de Lima
BI:Bruno Mosconi, Helio Silva Balbi and Marina Leitão
Approval:David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice
Print
Pedigree
Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:André Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creative:Rafael de Miranda, Pedro Reis, João Souza
Rtv:Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer:Marcelo Pignatari
Production:Bando Studio Produções Cinematográficas
Director:Ale Charro
Second Unit:Lucas Rangel
Dp:Wagner Jabour
Editing:Juliana Munhoz
Postproduction:Daniel Beew, Equipe Bando
Motion:Pedro Gebara
Executive Producer:Marcela Sutter
Audio Production:Cabaret
Client Services:Ingrid Lopes and Vitoria Capelasso
Producer:Gab Scatolin
Maestros:André Henrique
Audio Post:Gab Scatolin
Coordinators:Verusca Garcia and Nicole Bonnet
Illustrator:André Maciel (Black Madre) And Estudiorama
Final Art:Carlos Henrique
Graphic Production:Jose Roberto and Marcos Souza
Director of Digital Operations:Rodrigo Falcão
Digital Strategy:Nicole Bortoluzo Cassiano
Project Managers:Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
AlmapBBDO Client Services:Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning:Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media:Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Tais Trevisol, Wiraquitan de Lima
BI:Bruno Mosconi, Helio Silva Balbi and Marina Leitão
Approval:David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice
(TrendHunter.com) Smartphones are powerful pieces of technology that can bring out addictive tendencies amongst users, so the ‘Moto Zen’ cellphone has been created as a response to this side effect….
(TrendHunter.com) Customized fashion is on the rise as individuals seek more personal experiences with brands. In other words, instead of blatantly reflecting the style of the label, consumers want to see themselves…
(TrendHunter.com) In the true spirit of innovation and assisting young companies in developing their business model, Dutch architect Julius Taminiau partnered with Carl Turner Architects in the design of efficient,…
(TrendHunter.com) Modular design and vigorous imagination are some of the necessary components for a truly inspiring LEGO collection. First founded in 1932 in Billund, Denmark, the company that makes toy bricks have…
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