May
16
Is purpose the new cool again?
Posted in: UncategorizedWhether you agree or not, social purpose is back on the agenda and in a big way, argues the Firefish group chief executive.
May
16
The future of the agency model in a post-Sorrell era
Posted in: UncategorizedAs WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s.
May
16
Power 100 2018: How Michele Oliver brought Mars into uncharted territory
Posted in: UncategorizedAMV BBDO’s Cilla Snowball explains what makes Mars’ Michele Oliver one of the UK’s most influential marketers.
May
16
Tess Alps bestowed with AA's Mackintosh Medal
Posted in: UncategorizedTess Alps, the chair of Thinkbox, has been named the latest recipient of the Advertising Association’s Mackintosh Medal, which recognises personal and public service to advertising.
May
16
Movers and shakers: easyJet, Mars, Exterion, Havas Media, Vice, Grey, Dentsu Aegis and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
May
16
40 Futuristic Retail Innovations – From Interactive Purchasing Robots to Mobile Retail Alternatives (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The retail and purchasing experience has changed massively over the years, giving Generation X the opportunity to customize and individualize any shopping experience with retail innovations that are…
May
16
'Roseanne' may be No. 1, but Kimmel steals the show at the ABC upfront
Posted in: Uncategorized
After missing ABC’s upfronts presentation last year, Jimmy Kimmel had plenty of ammunition stored up.
The late-night host dominated the alphabet network’s presentation at Lincoln Center on Tuesday, poking fun at Fox’s new ad formats, the decline in TV ratings and influx in reboots of old series.
Kimmel thanked the audience for the support and well wishes for his son, who underwent heart surgery shortly after his birth. “You’ll be happy to know he is doing much much better than network television.”
May
16
Boys and Girls Clubs of Canada: Kid of Privilege
Posted in: Uncategorized
Kids’ lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege.
May
16
Cheerios: Be the Cheer – Tessa & Scott
Posted in: Uncategorized
Join Olympians Tessa Virtue and Scott Moir as they give a performance of a lifetime to surprise their first choreographer. Watch to see how it all goes down! #BeTheCheer
May
16
Cheerios: Be the Cheer – Mark McMorris
Posted in: Uncategorized
Olympian Mark McMorris heads home to Regina, SK to spread some cheer to his old elementary school teacher with an unexpected surprise. Watch to see how it all unfolds! #BeTheCheer
May
16
Puerto Rico Queer Filmfest: We Need To Talk – Girlfriend
Posted in: Uncategorized
A young woman needs to talk with somebody about something, but in her ways a group of very different people will talk about their lives. LGBTT group need to talk, and they all can talk through The Puerto Rico Queer Filmfest.
May
16
Puerto Rico Queer Filmfest: We Need To Talk – Son
Posted in: Uncategorized
A young guy is preparing himself to talk with his parents about something, in the meantime, some other people will talk about their lives. LGBTT group need to talk, and they all can talk through The Puerto Rico Queer Filmfest.
May
16
ABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted Everyone (as Usual)
Posted in: UncategorizedLet’s get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far. While Kimmel was the most entertaining part of the presentation for buyers who attended the first…
May
16
“Deadpool 2” é uma comédia tão divertida quanto excessiva
Posted in: Uncategorized
Continuação do filme de 2016 chega com mais orçamento e liberdade e, apesar de repetir alguns deslizes do antecessor, é mais divertida e empolgante
O post “Deadpool 2” é uma comédia tão divertida quanto excessiva apareceu primeiro em B9.
May
16
Gillette: BabyFace Haptic Texture Tablet
Posted in: Uncategorized
This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message.
Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign.
Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would.
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