Kuba Audio: Country Hands

Kuba Audio Print Ad - Country Hands

Kuba Disco is the first handmade Brazilian headphone that meets the highest quality professional standards. The Kuba has an exclusive control that allows to change, in real time, the amount of bass, provides greater clarity and all the details of the songs. No doubt the Kuba Audio was created to make the moment of listening to music an even more pleasurable experience.

Kuba Audio: Rock Hands

Kuba Audio Print Ad - Rock Hands

Kuba Disco is the first handmade Brazilian headphone that meets the highest quality professional standards. The Kuba has an exclusive control that allows to change, in real time, the amount of bass, provides greater clarity and all the details of the songs. No doubt the Kuba Audio was created to make the moment of listening to music an even more pleasurable experience.

Eyeconic: Introducing Eyeconic: A Better Way to Buy Glasses & Contacts Online

Eyeconic, the retail division of VSP vision insurance, made its first foray into TV advertising with Rokkan. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.

The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.

The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.

Cardi B Sizzled on Facebook and Instagram in April

Hip-hop star Cardi B was a red-hot Hot Topic on both Facebook and Instagram in April, according to Facebook IQ. The social network’s research arm said other Facebook Hot Topics in the people category last month included Dwayne “The Rock” Johnson and Kate Middleton, while Instagram users discussed the death of DJ Avicii and hip-hop…

YouTube Revealed Its Most Popular Royal Wedding-Related Videos

Ahead of the Royal Wedding between Prince Harry and Meghan Markle May 19, YouTube revealed stats related to the soon-to-be newlyweds. Since Prince Harry and Markle announced their engagement in November 2017, YouTube has seen a 174 percent increase in views related to Prince Harry and a 311 percent increase in views related to Markle…

Nick Offerman Silently Judges Those Who Can’t Repair Their Stuff in Ads for J-B Weld

What does Nick Offerman have to say about J-B Weld? Nothing, actually. The pitchman, whose charmingly gruff voice can be found across a litany of ads lately, barely speaks in the epoxy brand’s first national campaign, created by TBWAChiatDay New York. Luckily, silence is golden. Relying mainly on physical comedy and some stellar facial acting,…

Les Moonves Sits Out CBS’ Annual Schedule Unveiling, as the Network Shakes Up Mondays

The biggest news out of CBS’ annual unveiling of its fall schedule for the media wasn’t what shows were featured there–including a completely revamped Monday night schedule and the addition of its Murphy Brown revival at 9:30 p.m. on Thursdays–but who wasn’t in attendance: CBS Corp. chairman and CEO Leslie Moonves. Moonves, who is such…

How diversity sparked a commercial and creative rebirth at Vogue

Vanessa Kingori, publishing director at Vogue, has revealed the brand has seen a 25% increase in digital engagement and a 1000% increase in revenues from experiential event, following the appointment of Edward Enninful as editor-in-chief.

Major Players urges candidates not to divulge current salaries

The recruitment company Major Players is launching a campaign to encourage women not to reveal their current or previous salaries in a bid to close the gender pay gap.

Histórias de Inalar: o podcast do outono

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Aqui em casa o inalador é tão usado que já cogitamos em criar um suporte especial na sala para ele: não adianta guardar. Mas não estamos sozinhos nessa, quase metade da população brasileira sofre com problemas respiratórios. Com a chegada do outono e o tempo seco, esse quadro só piora: as emergências ficam cheias de …

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Jeff Bezos acha que todo mundo vai trabalhar para a Amazon em breve

Jeff-Bezos-Amazon

Através do programa “Amazon Career Choice”, empresa incentiva funcionários a estudarem outras profissões, que um dia poderão fazer parte da Amazon

O post Jeff Bezos acha que todo mundo vai trabalhar para a Amazon em breve apareceu primeiro em B9.

CBS upfronts: Monday night gets revamped


CBS Corp. CEO Leslie Moonves was a no-show at the eye network’s annual upfront press breakfast on Wednesday morning, as the company gears up for a fight in court with Shari Redstone.

“Les sends his regards,” said Kelly Kahl, president of entertainment at CBS. “But the number of questions he couldn’t answer outnumber the ones he could, so he thought it was a good idea to sit this one out.”

CBS is completely revamping Monday nights, which this season saw its biggest declines. CBS was third on the night this year. “We don’t like to be there,” Kahl said.

Continue reading at AdAge.com

Kornuit: Made of Moments

Video of Kornuit – Made of Moments – campagne – commercial 2018

Hendrick's Gin: Escape

Video of Hendricks Gin, Escape

Girl Up: Time to Rise

The powerful spot, “Time to Rise,” features actress, model, and activist Corinne Foxx with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, “Invictus.” It creates a defiant chorus of women with the men in quiet support. Finally, everyone stops and looks defiantly at the camera as Corinne declares the final line, triumphant and alone: “I am the captain of my soul.” As the screen fades to black, text appears encouraging viewers to join the fight for equality at girlup.org/TimeToRise.

Through this effort, Girl Up is looking to tap into the global movement for gender equality to reach and excite a new generation of young women and girls, as well as the men and boys who want to partner with them. The video was produced in partnership with Berlin Cameron, the creative agency on the video.

Video of It’s Time to Rise with Girl Up

Kuba Audio: Reggae Hands

Kuba Audio Print Ad - Reggae Hands

Kuba Disco is the first handmade Brazilian headphone that meets the highest quality professional standards. The Kuba has an exclusive control that allows to change, in real time, the amount of bass, provides greater clarity and all the details of the songs. No doubt the Kuba Audio was created to make the moment of listening to music an even more pleasurable experience.

L.A. Times Suspends Beijing Bureau Chief After Accusations

The paper said it would investigate two women’s accusations of unwanted sexual advances, saying it “takes these allegations seriously.”

Blockchain Is Magic for Influencer Marketing, But in a Bad Way

The blockchain value proposition is that ad fraud and a confused and complicated marketplace prevent brands from running successful influencer marketing campaigns, and that blockchain solves these problems through price transparency and better metrics measurement. However, what blockchain solutions don’t provide are any concrete details about how they solve those problems or how blockchain solutions…

Dove Partners With EW to Showcase a Film About Bullying Directed by Debbie Allen

Dove wanted to treat its latest Real Beauty Productions film like a big movie production, so it secured the cover of Entertainment Weekly–a peel-off cover, that is. “Readers love anything new and exciting and to be the first ones sharing it and talking about it,” said Ellie Duque, svp and publisher of EW. The advertisement…

Deadpool Has Invaded the Rest of Walmart’s Movie Aisle With a Brilliant Blu-ray Stunt

In-store displays–especially at Walmart–usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception. At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment–aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2. We don’t have…