May
17
Upfronts download: Turner targets Nielsen, Moonves skips breakfast and a millennial explains all
Posted in: Uncategorized
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Turner goes to town on Nielsen
“When you buy on TV, you only get a fraction of our audience,” Turner Ad Sales President Donna Speciale told the audience at Turner’s upfronts pitch Wednesday morning, Anthony Crupi reports. “When we transact on partial viewing, we all lose.”
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