2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide. Pepsi scored a pretty sizable recognition by Effie Worldwide, a…
“Why would you leave a successful company like Expedia, for a broken troubled one like Uber?” Publicis Groupe chairman, Maurice Levy asked Dara Khosrowshahi on stage at Viva Tech.
Using Apple’s “Hey Siri” wake phase introduced in iOS8, we created a way to disrupt those being abused and let the victims call for help without even touching their phone.
“250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people’s attention to this world-wide problem.
The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.
That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.
When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.
Nike print ads to show that life with Nike shoes is easier than without them.
Nike print ads to show that life with Nike shoes is easier than without them.
With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which details the World Cup’s most iconic moments via an embroidered tapestry, and now FIFA itself is rolling out several new spots…
Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a Newsroom post: Admin support, a dedicated place for group admins to report issues or ask questions, with Facebook saying it aims to respond within…
If there’s one certainty in advertising, it’s the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with the Wounded Warrior Project, just in time for Memorial Day. The spot features real military families with real stories, like that…
The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new ad for Viagra Connect makes its debut.
Attention: Publicis Groupe is no longer a holding company. As of today, it’s a “platform.”
That was one of the pronouncements in Paris Thursday morning from Chairman and CEO Arthur Sadoun at the launch of Publicis Groupe’s much-anticipated AI tool Marcel, unveiled in an “unboxing” to 450 senior Publicis employees, 100 clients and various media assembled in the bowels of an upscale hotel just off the Champs-Elysees.
The stakes were high for the event, which came nearly a year after Sadoun announced Marcel at last year’s Cannes Lions, dramatizing the company’s commitment by pledging to fund it by skipping awards programs including Cannes. Publicis kept up the hype as it prepared to reveal the results, displaying a countdown clock at the event and playing pounding music as Sadoun took the stage, tension and excitement both palpable in the room.
Bound by Nothing challenges and deliberately defies the conventions of the luxury appliance category. Bound by Nothing is reflected in all the brand’s touchpoints, from its bold new logo, website experience, a disruptive, edgy booth at the Architectural Digest Design Show in NYC, and an anthem film that’s more akin to fashion than to the appliance category.
A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it’s about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with.
One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting quickly as the way to win. Being able to react fast in unpredictable situations is…
Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic–men’s shirtless selfies. In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn and stop the senseless spread of shirtlessness. The tongue-in-cheek PSA gravely announces that “every 7.3 seconds, a man…
I love agency life. I have spent the past 20 years of my career at agencies. I have met some of my closest friends through work. I have even met my husband at an agency, which led me to where I am now, navigating mom-life and an agency leadership role. I couldn’t be more grateful…
The livestream of last weekend’s Royal Wedding drew 11.2 million views on YouTube while live, making it the Google-owned video site’s fifth-most-popular livestreamed event ever. YouTube said in a blog post that the livestream peaked at 1.29 million simultaneously viewers when Prince Harry and Meghan Markle exchanged vows, becoming the Duke and Duchess of Sussex….
Segmentados por sua profissão, eles são alvo de uma campanha criada pela Yelp e o TripAdvisor para tornar o Google mais justo
O post Funcionários do Google estão recebendo anúncios exigindo mudanças no sistema de pesquisas da empresa apareceu primeiro em B9.
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Volkswagen
A must-see. Shot on the optional rear view camera in the California.
Advertising Agency:Grabarz & Partner, Hamburg, Germany
CCO:Ralf Heuel
Group Creative Director:Diana Sukopp
Creative Director Copy:Stefan Geschke
Creative Director Art:Thomas Fritze
Art Direction:Jens Erasmus Schröder
Copywriter:René Herder, Torben Dauer
Account Manager:Christiane Dietz
Art Buying:Anna-Lena Meyer
Production:Kristina Mohr
Photographer:Cem Guenes c, o Tobias Bosch Fotomanagement
Post Production:Spellwork Pictures
3d:Sebastian Greese, Dennis Mielke, Sermed Darah
Creative Direction & Compositing:Sermed Darah
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
