Fox’s deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million streaming rights deal with ESPN to air 15 card fights on its new ESPN+ subscription streaming service. If one report is accurate, Fox will be replacing…
A franquia “Deadpool” guarda em seus capítulos um bom espaço de tela para tirar sarro da carreira “vergonhosa” de Ryan Reynolds antes dele assumir o manto do personagem, mas entre as tantas comédias românticas e filmes de ação considerados no mínimo lamentáveis pelo público uma produção tem cadeira cativa na zuera. Lançado em 2011 e um …
O post Warner enfim responde às provocações de “Deadpool” com “Lanterna Verde” apareceu primeiro em B9.
Jogador argentino toma um “olé” ao tentar comprar o guaraná se passando por brasileiro
O post Guaraná Antarctica continua “boicotando os gringos”, dessa vez com Caniggia na campanha apareceu primeiro em B9.
Quem vive a afirmar que Hollywood entrou em uma crise criativa irremediável talvez tenha ganhado algum argumento hoje. Pouco mais de dois anos depois da estreia do remake de “Mogli: O Menino Lobo” pelas mãos da Disney e de Jon Favreau, a Warner Bros. lançou hoje nas redes sociais o primeiro trailer de “Mowgli”, a …
O post “Mogli” da Warner Bros dirigido por Andy Serkis, “Mowgli” ganha seu primeiro trailer apareceu primeiro em B9.
Four major trade bodies that represent some 4,000 publishers from around the globe have found themselves in a standoff with Google and its CEO Sundar Pichai.
The heart of the issue rests with how the tech company is approaching the European Union’s Global Data Protection Regulation, which takes effect on Thursday. Google says it’s committed to complying with GDPR and that it’s working with publishers to prepare for the new regime, which was designed to give people more control over how their data is used for targeted advertising.
But some publishing executives say Google’s public statements don’t match its actions, arguing that the company is really using its dominance in the digital ad ecosystem to improve its advantage while giving publishers the short end of the stick.
These day dogs are getting more and more humanized. But taking this humanization to the animal alimentation can be dangerous. That’s why Hill’s Pet Nutrition, a specialist in pet food, has made this alert with the goal of making your dog food even better known with the line: “Just don’t feed them like humans.”
These day dogs are getting more and more humanized. But taking this humanization to the animal alimentation can be dangerous. That’s why Hill’s Pet Nutrition, a specialist in pet food, has made this alert with the goal of making your dog food even better known with the line: “Just don’t feed them like humans.”
These day dogs are getting more and more humanized. But taking this humanization to the animal alimentation can be dangerous. That’s why Hill’s Pet Nutrition, a specialist in pet food, has made this alert with the goal of making your dog food even better known with the line: “Just don’t feed them like humans.”
Fox is preparing to wade deeper into Snapchat by handling all the ad sales for Vertical Networks, the digital media startup that was specially designed for the messaging app.
Fox’s first deal is with Boost Mobile, which will sponsor Vertical Networks’ dating show “Phone Swap,” about people on blind dates trading phones to learn about each other. Boost’s ad campaign is about getting consumers to switch phone carriers. The brand will be mentioned during the show, which premieres for its third season on Tuesday, and will run six-second commercial breaks. (Snapchat just began running six-second ads that don’t allow skipping last week.)
It’s the kind of brand integration that’s common on television, especially on reality shows, but Snapchat has avoided them for years as it tried to maintain barriers between content and commercials. However, that’s not the best way to appeal to the networks and studios Snapchat needs to develop programming.
The latest Wells Fargo hiccup–some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal–made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. But it isn’t an issue for CMO Jamie Moldafsky, who…
YouTube recently added an optional feature to its mobile application that will remind users to “take a break” after they’ve watched videos for a set amount of time. Our guide will show you how to set up this feature on your own account. Note: These screenshots were captured in the YouTube app on iOS. Also…
Selling an old favorite soccer jersey online isn’t the easiest way to get rich quick, or even to finance a new personal project you’re trying to get off the ground. But automaker Dacia and agency Publicis Italy partnered with Italian soccer team Udinese Calcio to create a noteworthy exception. For one game, instead of wearing…
A smart contract is just like an old-fashioned verbal or paper contract except that its conditions can be met digitally. Smart contracts are not new, but they are newly relevant (and a bit overhyped) because they are an awesome, non-cryptocurrency use of blockchain technology.
You’ve likely heard of blockchain. It’s the underlying technology that powers bitcoin and other cryptocurrencies. Everyone is talking about blockchain because distributed ledgers (the term of art for blockchain’s tech) offer an exciting new way to transact business without a central authority.
Blockchain is information written in stone
FCB announced leadership changes at its Chicago office and its experiential marketing practice, FCB-X. At FCB Chicago, Mark Jungwirth is taking on the newly-created role of chief technology officer, in addition to his current responsibilities as chief financial officer. Jungwrith will work closely with the core group of agency leaders to define a long-term strategy…
A man runs across far-reaching landscapes while a voice-of-God narrator waxes profound about the meaning of life. The man stops to check his watch before disappearing into the sunset. You might be surprised to learn this is an ad by Erich & Kallman for AliveCor’s KardiaBand EKG watch. The 2-year-old agency known for such jocular…
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