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Who is the real animal? Are you still hungry? Change your habits. Go vegan.

Advertising Agency:Archer Troy, Mexico
Creative Vp:Mike Arciniega
General Creative Director:Abraham Quintana Garay, Carlos Fernandez Oxte
Creative Director:Pedro Molina, Bruno Oliver
Copywriter:Mike Arciniega
Art Director:Pedro Molina, Pedro “Pit” Trejo
Account Director:Mariana Torrijos
Agency Producer:Javier Velázquez, Regina Rueda
Creative Strategist:Rubén Ceballos
Director:Carl Zitelmann
Photo Director:Luis Enrique Carrión
Executive Producer:Mauricio Francini, Carolina Kostbahn
Producer:Gerardo “Pichi” Gutiérrez
Wardrobe & Makeup:Adalicia Romo
Special Effects:Juan “Juma” Méndez
PostProducer:Eduardo Lamas, Patricia Guerra

It’s heartwarming when a brand uses its scale in the interest of the public good. It’s better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished just that, and in a deliciously subversive way, by launching the “Black Supermarket” alongside agency Marcel. Activated at Carrefour stores nationwide, the…

Ed Carpenter is in the pole position for Sunday’s 102nd running of the Indy 500. Or is Ed Carpenter the name of an ad agency? Following up on our Derby Horse or Ad Agency challenge earlier this month, we decided to put agency employees to the test. Same premise. Different sport. We headed to the…

Despite facing heavy criticism over Facebook’s management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.

Direct Marketing, Design
Smile Asia

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathise with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal.

Advertising Agency:McCann Health, Singapore
Creative Director:Alejandro Canciobello
Associate Creative Director:Rodrigo Mitma
Art Director:Yuan Ling Tan, Emily Mok
Copywriter:Mellisa Go
Producer:Kirby Ho, Eleen Yong, Priscilla Low
General Manager:Nicole Lade
SecretaryGeneral:Abhimanyu Talukdar
Manager:Phoebe Low
Programme:Phoebe Low
Director of Human Resources:Mark Fletcher
Executive Chef:Massimo Pasquarelli
Director of Food and Beverage:Lewis Quinn
Banquet Operations Manager:Ken Fong
Director of Public Relations and Marketing Communications:Nathalyn Fong
Production House:Ground Production
Props Maker:Rei Tan
Video Production:The Next Chapter Film
Videographer:Tan Teck Kuan
Post Production House:Magic Format Pte Ltd
Executive Producer:Tania Wu
Editor:JY Goh

Mary Anderson. Alessandro Volta. Marie Van Brittan Brown. They’re not exactly household names, but we use stuff created by these and other overlooked inventors almost every day. Hey, let’s celebrate them in song! And with cute animation! Anderson, Volta and Brown — developers of the windshield wiper, electric battery and home-security system, respectively — rank…