Weight Watchers has been using a mix of marketing with everyday clients, along with Oprah Winfrey and DJ Khaled, to promote its weight-loss plans. Late last month, filmmaker Kevin Smith became the latest celebrity to say he’s endorsing the brand.
The creative review was conducted soon after Chief Brand Officer Gail Tifford joined Weight Watchers from Unilever.
Weight Watcher’s U.S. media agency is Horizon Media.
(TrendHunter.com) Japanese retailer Bibi Lab designed a human pet house that will grant consumers privacy and comfort “in case [they] need a hiding spot to get away from taxes and movie spoilers.” The…
It is important to let people know the importance of bees in our lives and how their existence is threatened by humankind. If the bees die, the human would only have four years to live.
This situation is almost unknown for most of us, my campaign is aimed to inform and create awareness about the need to preserve this specie.
The idea of scanning a bee is to provide an easy and atractive access to the information about the world of bees.
Since many of the products we consume daily are influenced by them,the best way to highlight their importance is through the products themselves
Scan a Bee and learn more about them.
The idea that blockchain technology can be a savior for a broken ad tech supply chain is gaining momentum. After all, it promises to bring advertisers and publishers closer together, streamline payments and allow providers to compete on value instead of through black boxes and arbitrage. If blockchain succeeds, it could spur serious innovation. But…
British Parliament is threatening to force Facebook CEO Mark Zuckerberg to appear for questioning about the company’s data practices. The Digital, Culture, Media and Support Committee issued a letter today to Facebook U.K.’s head of public policy, explaining that unless Zuckerberg agrees to meet with British lawmakers voluntarily, they could issue a formal summons the…
The Telegraph annual gin experience is moving to the Hurlingham Club in London.
The #MeToo movement has finally come to Beaverton, and not a moment too soon. According to a lengthy report from The New York Times, the “bro” culture at Nike is toxic to women and harmful to their careers. Nike’s own research shows that women occupy nearly half the company’s workforce but just 38 percent of […]
The post The Swoosh Is A Bro’s Brand appeared first on Adpulp.
Former TBWAChiat/Day L.A. Executive Creative Director Matt Heath has joined former K-Swiss President David Nichols to found a new full-service creative agency in Los Angeles, Party Land. Heath will be the agency’s CEO. He and Nichols met while working on the K-Swiss campaign with actor Danny McBride at 72andSunny. Also joining Party Land from TBWA/Chiat/Day L.A. is Matt Rogers, formerly an associate creative director and now creative director at the new agency. Rogers began his career at Barton F. Graf and continued on to Grey and Droga5 before TBWA.
Emotions run high in these Mother’s Day ads from Teleflora that focus on moms raising their children in situations that pose unique challenges. The flower delivery service has certainly produced tear-jerker commercials around this particular holiday before. But this campaign, which introduces the tagline “Love Makes a Mom,” should come with its own box of…
Ofcom will investigate Trinity Mirror’s £184m deal to buy the Express and Star newspapers from Northern & Shell over plurality and editorial independence concerns.
We’re in the midst of a pandemic of plummeting trust of government, of our employers, of our neighbors, of social media, of businesses that handle our financial data.
Facebook, to take an example ripped from the headlines, has suffered a loss of public trust recently due to ongoing media coverage of the Cambridge Analytica incident involving the misuse of private data of up to 87 million Facebook users. If data is the oil of the internet economy, as the spills proliferate, the revelation of social and search media’s damaging impact on free democratic elections in the U.S. and possibly the EU could be the Exxon Valdez that finally prompts more privacy protection policy, regulation and corporate activism.
By every means possible, we need to up our game in the restoration of trust in institutions, brands and each other, which requires recognition that one of our most vital social and economic lubricants is drying up. With trust imploding everywhere, innovation stalls, civic participation falls, violence and political partisanship increase, brand loyalty weakens, consumer confidence is shaken, and countless other social ills befall a public demoralized and disoriented by their inability to parse what can be trusted from what cannot.
The head of the British supermarket chain has had to apologize for “an unguarded moment” before a TV interview about a merger.
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