Hasta La Creative!

One of the more striking assertions made by Facebook CEO Mark Zuckerberg at Tuesday’s annual Off the Record conference in Menlo Park, California, is that the social network is gearing up to lose money on poltiical advertising. (Off the Record is actually on the record and was hosted this year by The Information, Quartz and BuzzFeed.) Recode’s Peter Kafka writes that,

Facebook is spending so much money hiring moderators to review political ads that it will cancel out the revenue those ads generate in this year’s election cycle, says CEO Mark Zuckerberg. “We’re essentially going to be losing money on running political ads,” because the company is hiring “thousands” in advance of the 2018 elections, Zuckerberg said. … “That cost is going to be greater than the money that we make.”

Read Kafka’s full (brief) post for details on what Zuckerberg thinks the cost of the ad-vetting will be and how he anticipates that AI will gradually take over for many of those thousands of human ad-vetters.

Continue reading at AdAge.com

The post The New York Times’ TAKE ON POVERTY appeared first on Adbusters | Journal of the mental environment.

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There’s no question: It’s not whether crisis will strike, but a matter of when. At Ad Age’s Survival Summit on Wednesday, brand leaders and crisis experts gave five key pieces of advice about what to doand what not to dowhen a problem rears its head.

Be prepared

Kelly Stepno, senior director and Washington, D.C., practice lead at Apco Worldwide, says that the key to handling crisis is to act quickly and be transparent before it escalates. “Make sure you have a plan in place so that you’re engaging quickly,” she says.

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Chevrolet celebrates the stories that “scars”scratches, dents and dingson Chevy Silverados can tell. In two separate spots, Kraft promotes its new Expertly Paired line of mixed grated cheeses. And Lexus says it wants to eliminate any lingering doubts you might have about Lexus hybrids.

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Macy’s is spicing up its 160-year-old brand with the acquisition of Story, a New York City-based concept shop that features a rotating cast of brands. Rachel Shechtman, a retail veteran who founded Story seven years ago, is joining the venerable department store as brand experience officer.

“We are committed to growth in 2018 and this is one important step along the way,” Jeff Gennette, chief executive and chairman of Macy’s, said in a statement. He also said he expects to leverage Story’s learnings to help further the Macy’s brand. Indeed, Story, which pioneered a retail sponsorship modelbrands including Target and Coty sponsored stores lasting several weeks eachis an innovator in tracking customer data and providing a differentiated brick-and-mortar experience.

Retail experts applaud the move; many think it will help Macy’s drive repeat visits from customers. While Story will continue to operate in Manhattan’s Chelsea neighborhood, a small Story shop-in-shop is expected to exist within Macy’s locations.

Continue reading at AdAge.com

PETA wants President Donald Trump to stop grabbing women by the “wherever” and pick up an adorable puppy instead. “Grab a Puppy Before It’s Too Late,” the animal welfare group’s latest campaign created by cross-cultural agency The Community, looks to entice the president into adopting a dog by playing on what may be his most…

A two-minute-plus paean to athletic passions (and sunglasses) from Oakley debuts on the Viral Video Chart this week, making the case that at least some of the views we call “viral” are legitimately initiated by enthusiastic consumers, not 100 percent forced in the form of ads. From the comments on the video’s YouTube page: “I never watched an YouTube ad that made me want to watch it again or not skip it until this video …”

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Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Chevrolet celebrates the stories that “scars”scratches, dents and dingson Chevy Silverados can tell. In two separate spots, Kraft promotes its new Expertly Paired line of mixed grated cheeses. And Lexus says it wants to eliminate any lingering doubts you might have about Lexus hybrids.

Continue reading at AdAge.com

One of the more striking assertions made by Facebook CEO Mark Zuckerberg at Tuesday’s annual Off the Record conference in Menlo Park, California, is that the social network is gearing up to lose money on poltiical advertising. (Off the Record is actually on the record and was hosted this year by The Information, Quartz and BuzzFeed.) Recode’s Peter Kafka writes that,

Facebook is spending so much money hiring moderators to review political ads that it will cancel out the revenue those ads generate in this year’s election cycle, says CEO Mark Zuckerberg. “We’re essentially going to be losing money on running political ads,” because the company is hiring “thousands” in advance of the 2018 elections, Zuckerberg said. … “That cost is going to be greater than the money that we make.”

Read Kafka’s full (brief) post for details on what Zuckerberg thinks the cost of the ad-vetting will be and how he anticipates that AI will gradually take over for many of those thousands of human ad-vetters.

Continue reading at AdAge.com

For people who shave, the process can be boring, annoying and tiresome–not to mention expensive. That’s something the female-focused shave brand Billie, which launched last November with anti-pink tax messaging, would like to change. In a new brand campaign, created in-house, the company showcases women using its products in a hazy, dreamy setting that’s meant…