Apr
09
Unimed Araçatuba: Fairy Tale – Snow White
Posted in: Uncategorized
Apr
09
KLO: Coat of Arms – Bear
Posted in: Uncategorized
Market situation: Premium fuel (Euro 5 standard) is imported into Ukraine from EU countries. For the KLO filling station network, fuel is produced by PKN Orlen Group (EU).??
Idea description: The origin of the fuel is so noble, that it could have a family coat of arms.
Apr
09
KLO: Coat of Arms – Eagle
Posted in: Uncategorized
Market situation: Premium fuel (Euro 5 standard) is imported into Ukraine from EU countries. For the KLO filling station network, fuel is produced by PKN Orlen Group (EU).??
Idea description: The origin of the fuel is so noble, that it could have a family coat of arms.
Apr
09
KLO: Coat of Arms – Lion
Posted in: Uncategorized
Market situation: Premium fuel (Euro 5 standard) is imported into Ukraine from EU countries. For the KLO filling station network, fuel is produced by PKN Orlen Group (EU).??
Idea description: The origin of the fuel is so noble, that it could have a family coat of arms.
Apr
09
Papyrus: Don’t Be Silent
Posted in: Uncategorized
Exam time can be stressful. Many students keep quiet and bottle up their anxiety. Suicide is sometimes seen as the only way out. In partnership with PAPYRUS, a national charity for the prevention of young suicide, we sent out an exam sign pack for schools to put up during exam period, inverting the usual message to highlight the need to talk.
Apr
09
Papyrus: Dead Boy
Posted in: Uncategorized
This is a concept brutal in simplicity, created to raise awareness of child suicide for charity client ‘PAPYRUS Prevention of Young Suicide’. It’s part of on-going work for the charity around the shocking statistic ‘Over 200 schoolchildren die by suicide every year in the UK’.
Suicide is still a taboo subject, and it’s a conversation people still don’t want to have. Most people have a preconceived judgment about suicidal individuals, but Papyrus knows from experience that people with suicidal thoughts don’t fit a stereotype. This ad highlights the fact anyone can take their own life, even the ones you least expect. It makes people think twice about how they perceive people with suicidal thoughts, broadening the conversation.
Apr
09
The most powerful platform is …TV
Posted in: Uncategorized
“There are a handful of things that are table stakes today that were not table stakes two or three or four years ago,” says Amit Chaturvedi, EVP, revenue operations and product management, Turner, who noted that scale, trusted environments, transparency and ad experience are all now nonnegotiable for marketers. “When you put all this together, that’s really what premium video means today. The programmer has to be able to check all of these boxes, just like the marketer has to be able to check all of these boxes.”
Brand marketers want to simplify how to buy TV and premium video by ultimately creating one plan, making one buy targeted at a specific audience, delivered wherever viewing occurs, and finally, receiving one comprehensive report. TV companies are working to establish greater consistency and efficiency, so TV and premium video in aggregate provides the simplicity that other digital platforms offer marketers. Aligning on inventory, platforms, data and best practices will also help to deliver on that streamlined buying approach.
“The way TV is evolving is trying to take some of the best of digital,” says Laura Nelson, SVP, audience solutions, Disney ABC Sales. “How do we bring data-driven solutions? How do you bring new ways to reach clients with different opportunities?”
Apr
09
The Influencer Marketing Community Reacts to Instagram’s Sudden API Changes
Posted in: UncategorizedInstagram has become a key pillar of most influencer marketing strategies, but what happens when that pillar starts to crumble without warning because of privacy controversies at its parent company, Facebook? On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance…
Apr
09
This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers
Posted in: UncategorizedThanks to the ever-growing list of data breaches across retail companies and Facebook’s privacy crisis with data firm Cambridge Analytica, data and privacy issues are at the top of people’s minds both in and out of the retail industry. It’s a looming and necessary concern, especially as the European Union’s General Data Protection Regulation, or…
Apr
09
Grey New York Is Investing 75% of Its Resources Into Creativity
Posted in: UncategorizedGrey New York is making a commitment to focusing on creativity first. The agency is instituting a new creative commitment mandating that 75 percent of its investments in talent and resources are creative-focused by 2019. That figure includes creative, project management and production roles, with all other agency positions part of the other 25 percent…
Apr
09
American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined
Posted in: UncategorizedMore and more people today, 50 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world that its consumers are living in, so today American Express is launching what it describes as…
Apr
09
P&G unwraps trio of new agency models — including Publicis-led unit
Posted in: Uncategorized
Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business.
That business alone accounts for $525 million in measured U.S. media spending, or about 20 percent of P&G’s $2.7 billion total last year, according to Kantar Media. Saatchi & Saatchi New York CEO Andrea Diquez will head the new unit, according to P&G Chief Brand Officer Marc Pritchard, but it will draw on talent beyond Publicis shops to include WPP and Omnicom shops.
Pritchard is set to reveal details at the 4A’s Accelerate Conference on Monday in a panel alongside Publicis Groupe CEO Arthur Sadoun and Debby Reiner, CEO of WPP’s Grey, New York. In an interview last week prior to his panel, Pritchard outlined to Ad Age the company’s new agency models.
Apr
09
P&G unwraps trio of new agency models — including Publicis-led unit
Posted in: Uncategorized
Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business.
That business alone accounts for $525 million in measured U.S. media spending, or about 20 percent of P&G’s $2.7 billion total last year, according to Kantar Media. Saatchi & Saatchi New York CEO Andrea Diquez will head the new unit, according to P&G Chief Brand Officer Marc Pritchard, but it will draw on talent beyond Publicis shops to include WPP and Omnicom shops.
Pritchard is set to reveal details at the 4A’s Accelerate Conference on Monday in a panel alongside Publicis Groupe CEO Arthur Sadoun and Debby Reiner, CEO of WPP’s Grey, New York. In an interview last week prior to his panel, Pritchard outlined to Ad Age the company’s new agency models.
Apr
09
Unlimited reorganises itself into seven disciplines to meet client preference for simplicity
Posted in: UncategorizedUnlimited is grouping its 27 agencies into seven disciplines to meet growing client demand for simpler agency group structures.
Apr
09
Rémy Martin to stage blending masterclass
Posted in: UncategorizedCognac brand Rémy Martin is hosting an event showcasing the different grapes used in its blend.
Apr
09
Monday Wake-Up Call: Facebook's Zuckerberg crams for a test, and two top creatives form a new agency
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Mark Zuckerberg is getting “a crash course in humility and charm” before he testifies on Capitol Hill this Tuesday and Wednesday about Facebook’s data privacy scandal, The New York Times reports. He’ll even wear a suit and tie instead of his typical T-shirt. “Ahead of Mr. Zuckerberg’s trip to Washington, Facebook has hired a team from the law firm WilmerHale as well as outside consultants to coach him on questions lawmakers may ask,” the Times says. This weekend, “Saturday Night Live” trolled the Facebook founder and his perceived sorry-not-sorry attitude about data privacy, with Alex Moffat standing in for Zuckerberg during the Weekend Update segment. “Sure, maybe Facebook sold out our democracy to Russian troll farms, my bad,” Moffat’s faux-Zuckerberg said. “But on the other hand, Farmville.”
Number to know: Facebook PR chief Elliot Schrage manages “between 500 and 700 full-time policy and communications employees,” according to The Information.
‘Eerily similar’
Apr
09
What's to come for RPA's imaginary friends effort to help kids with cancer
Posted in: UncategorizedThe campaign has had tremendous impact since launching last fall.
Apr
09
Mariah Carey is the queen of hostel life in Hostelworld's new campaign
Posted in: UncategorizedMariah Carey joins the rank of unexpected celebrities who stay in hostels in Hostelworld’s latest spoof campaign by Lucky Generals.
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