Q&A: Hearts & Science COO on Building Company Culture in the #MeToo Era and the Threat of Consultancies

In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most recently the $350 million U.S. media account for Amgen. The shop has expanded to six U.S. locations and 16 global offices from…

NBCUniversal Unveils New $250 Million Telemundo Center in Miami

Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language broadcaster’s parent company, NBCUniversal, announced the official grand opening of Telemundo Center. The new headquarters was built on 21 acres with studios for news, sports,…

As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO

The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the skills the post combines. The CMTO role is a hybrid of the traditional CMO and the CTO, with a focus on…

Pouco Pixel 116 – The sound of music

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Os pixels estão vivos com o som da música! Para relembrar 40 anos de produção musical gamística, Adriano Brandão, Danilo Silvestre e Rodrigo Faleiros homenageiam as trilhas que animaram horas e horas de jogatina e enxergam a arte por trás das nossas queridas “musiquinhas”. Como as limitações técnicas de computadores e consoles conseguiram criar uma linguagem tão própria e original? Como é o processo …

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Veja como descobrir se seus dados do Facebook foram violados pela Cambridge Analytica

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Temos falado muito sobre o roubo de dados de usuários do Facebook pela empresa Cambridge Analytica e como o número de contas violadas é grande. Mas, será que o seu perfil teve dados roubados? Chegou a hora de descobrir! A partir desta segunda-feira, 09/04, os usuários do Facebook que tiveram as contas violadas começarão receber notificações …

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MGM Resorts: I Need a Woman To Love Me

In celebration of MGM Resorts International’s album UNIVERSAL LOVE, our collection of reimagined wedding songs for the LGBTQ community, Kesha has unveiled the music video for her song “I Need a Woman to Love Me” which appears on the album.

The special music video directed by Lagan Sebert, sees Kesha on a journey to Vegas to officiate a same sex wedding. The wedding took place at Bellagio in Las Vegas on March 26th, the anniversary of the first same sex marriage license issued in the US. The couple in the video, Dani and Lindsay, were selected after they shared a heartfelt video showcasing their excitement to be married in Vegas. This wedding marks the third time Kesha has officiated a same-sex wedding.

UNIVERSAL LOVE, celebrates the enduring and overwhelming power of love and music to unite and includes six boundary-changing songs from Bob Dylan (“He’s Funny That Way”), St. Vincent (“And Then She Kissed Me”), Benjamin Gibbard of Death Cab for Cutie (“And I Love Him”), Kele Okereke of Bloc Party (“My Guy”), Valerie June (“Mad About The Girl”), and Kesha.

The compilation album, produced by MGM Resorts in conjunction with global advertising agency McCann, is a natural extension of MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity. More than a decade before same-sex marriage was legalized, same-sex commitment ceremonies were performed at chapels at MGM Resorts’ properties.

LinkedIn: Here’s How to Turn Off Read Receipts, Typing Indicators

Did you know that LinkedIn allows you to turn off read receipts and typing indicators, so that other users won’t be able to see when you’ve read their messages or are typing a reply? Our guide will show you how to do this within the LinkedIn mobile application. Note: These screenshots were captured in the…

Ikea Turns One Good Night of Sleep Into a Lovely, Poetic Slice of Life for Two Moms

For parents, sleep is the world’s most precious resource. But many forces seem aligned to deny it to you, from the capricious sleep schedules of children to your mind’s litany of self-doubts and unfinished tasks. In Ikea’s newest ad out of Amsterdam, agency Havas Lemz and production house CZAR Amsterdam create a beautiful and calming…

Etat Libre d’Orange Is Making a Luxury Perfume out of Trash and Worms

Grasse, the cradle of perfuming in France, has done an impressive job of associating perfume with refinement. When you think of luxury scents, it’s easy to imagine fragrant fields of flowers or the elegant crushing of petals. The best-known perfume brands build on that romance. Consider Guerlain’s ultra-lavish “The Legend of Shalimar” from 2013, Dior’s…

Until Facebook Verifies Compliance and Penalizes Violators, Usage Will Continue to Decline

Data-driven marketing has exploded over the past few years. Marketers have celebrated their newfound ability to improve effectiveness through better targeting and personalization. In a recent article, The Economist proclaimed personal data as “the world’s most valuable resource.” Social platforms such as Facebook have been at the epicenter of the resulting gold rush, providing advertisers…

Puma accused of glamorising drug culture following House of Hustle event

Puma has been accused by social media users of glamorising drug dealing following its House of Hustle event on 5 April.

Rio2C, o maior evento de criatividade e inovação da America Latina, começa com o pé direito

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Funcionando como uma espécie de “South By Southwest” brasileiro, a Rio2C tem uma proposta encantadora: unir debates e personagens que falem sobre arte, tecnologia, inovação e criatividade. Tudo isso na Cidade das Artes, principal palco de grandes eventos do Rio de Janeiro. No segundo dia de evento, ocorrido na última quarta-feira, dia 4, estivemos na …

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‘Han Solo – Uma História Star Wars’ ganha novo trailer e poster

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Trailer foca em apresentar personagens e motivações de Han Solo

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HBO divulga trailer de Fahrenheit 451, ficção científica com Michael B. Jordan e Michael Shannon

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Filme é baseado no clássico homônimo lançado durante a era McCarthy

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Play-Doh: The Gallery of Emerging Species

In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created “In the world of Play-Doh” campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh’s DNA.

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Video of PLAY-DOH: The Gallery of Emerging Species

Cinema du Parc: E.T. The Extra-Terrestrial

Cinema du Parc Outdoor Ad - E.T. The Extra-Terrestrial

Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started a kid friendly programming schedule on weekends. The aim of the poster series was to pay homage to the original source material while bringing in visual elements that felt new and different.

Cinema du Parc: Fantastic Mr. Fox

Cinema du Parc Outdoor Ad - Fantastic Mr. Fox

Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started a kid friendly programming schedule on weekends. The aim of the poster series was to pay homage to the original source material while bringing in visual elements that felt new and different.

Cinema du Parc: My Neighbor Totoro

Cinema du Parc Outdoor Ad - My Neighbor Totoro

Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started a kid friendly programming schedule on weekends. The aim of the poster series was to pay homage to the original source material while bringing in visual elements that felt new and different.

McDonald's: Rebel Cop

Video of McDonald’s: Cop

McDonald's: Superhero

Video of McDonald’s: Superhero