Competitive pay, plus employer subsidized health and dental; 401(k):
MCI USA:
Seeking highly organized, energetic and tech savvy self-starter with language fluency French and/or Italian to serve as an Account Coordinator.
New York City, New York (US)
competitive:
Creative Circle:
Position: Service & Interaction Designer – Hot Agency client in SFLocation: San FranciscoStatus: FreelanceEstimated Duration: MonthsStarts: April 1…
San Francisco, California
Between Facebook’s never-ending data targeting scandals and the drumbeat rise of ad blockers, some entrepreneurs think it’s time to renegotiate the relationship between the digital advertising industry and the consumers it serves. And they say the buzzy technology behind cryptocurrency provides a promising means to do so. A growing number of companies are exploring how…
Like a lot of people in the ad industry, Jeffrey Butterworth is also an artist outside the job. But as the GSD&M creative director’s drawings and paintings began to pile up, he wondered what to do with them. He didn’t want to sell them–so he decided to trade them, instead. Cue ArterBarter.com, the website where…
Alex Trebek doesn’t expect to be quizzing contestants on Jeopardy! for too much longer. “I’ve been hosting Jeopardy! for 34 for years. And I’ve been in the business for 56. So, that’s enough,” Trebek told Adweek before an awards dinner Monday night at which Jeopardy! and Wheel of Fortune were inducted into the Broadcasting Hall…
A protectionist mindset that’s been brewing politically worldwide for quite some time is suddenly at the doorstep of every digital platform and global brand. Marketing players are now making locally-minded data moves that stand to hurt companies of all types; though the business ramifications have yet to be appropriately recognized. Public policies, such as the…
My family makes time once a week for board game night. We are a competitive bunch, and it certainly shows in our gameplay. Take Battleship, for instanceif one of us is unlucky enough to guess a sector that doesn’t correspond to a ship, you can guarantee that the white “miss” peg will be accompanied by a healthy dose of gloating and trash talking.
In the B2C world, a “miss” is more than just an embarrassmentit has real bottom-line financial and brand implications. A customer calls in using a phone other than the number on their account, and you make them jump through hoops to identify and verify themselves? That’s a white peg. Incorrectly flag a legitimate order as fraudulent and cancel it, as was the case with almost a third of orders cancelled for suspicion of fraud in North America in 2016? That’s definitely a white peg.
Generally these misses spring from good intentions: businesses engaging in due diligence to protect their customers from fraud. Certainly with the recent spate of high-profile data breaches, not to mention the increasing sophistication of fraudsters, they’d be remiss not to step up their efforts.
Controversial fashion brand American Apparel is relaunching in the UK under new management and has chosen creative and strategic agency Thinking Juice for support.
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| THE ORIGINAL? Prague Municipality – 2002 “Help us save Charles Bridge” Source : Coloribus, Golden Watch Award Agency : Leo Burnett Prague (Czech Republic) |
LESS ORIGINAL GoodPlanet Foundation – 2018 “Get ready for global warming” Source : Coloribus Agency : Rosapark, Paris (France) |
CAA Marketing has a new name: Observatory Marketing.
The rebrand comes half a year after private equity fund Stagwell Media acquired a majority stake in the Creative Artists Agency’s entertainment marketing division. Though CAA retains a minority stake in the company, Observatory is now its own company.
The firm will be helmed by CEO Jae Goodman, who has been CAA Marketing’s co-head and chief creative officer since 2006. The firm has won a Cannes Grand Prix and developed Emmy-winning work for Chipotle; it also worked on content-driven campaigns for Coca-Cola, GM, Diageo and others.
(TrendHunter.com) Only recently has Napapijri begun to break into the North American market with its classic half-zip and chromatic oversized windbreakers. A staple in sporty European fashion, the Scandinavian label&#…
Viacom is embracing fragmentationor, at least, getting its arms around all the viewers who’ve splintered off from traditional TV audiences to watch on their own time and on multiple, hard-to-measure mobile screens.
Its goal is to prove to advertisers at this year’s upfront that it can find audiences no matter how they watch. Viacom, whose portfolio of cable networks includes MTV, Nickelodeon, Comedy Central and the new Paramount Network, will again make its pitch in a series of dinners instead of the glitzy presentations favored by most networks, aiming to talk with ad buyers in a more intimate setting.
Among the talking points at the dinners, which start this week, Viacom will tout more than two billion new impressions of digital inventory for the upcoming season thanks to deals with internet-delivered TV services like Sling TV and DirecTV Now.
A few years ago, the PGA Tour put out a series of videos via its YouTube channel. Each was a spotlight of a star player–Dustin Johnson, Luke Donald, Bubba Watson, Matt Kuchar–and each featured the sort of footage fans (that anyone, really) would expect from the world of professional golf: the slow-mo footage of a…
As Viacom’s board of directors negotiates with CBS on a potential merger, the company’s CEO, Bob Bakish, and network presidents are focused on this year’s round of agency upfront dinners, which kick off tonight. The Presidents Dinners will focus on how far Viacom has come in the past year and not whether the company will…
Viacom is embracing fragmentationor, at least, getting its arms around all the viewers who’ve splintered off from traditional TV audiences to watch on their own time and on multiple, hard-to-measure mobile screens.
Its goal is to prove to advertisers at this year’s upfront that it can find audiences no matter how they watch. Viacom, whose portfolio of cable networks includes MTV, Nickelodeon, Comedy Central and the new Paramount Network, will again make its pitch in a series of dinners instead of the glitzy presentations favored by most networks, aiming to talk with ad buyers in a more intimate setting.
Among the talking points at the dinners, which start this week, Viacom will tout more than two billion new impressions of digital inventory for the upcoming season thanks to deals with internet-delivered TV services like Sling TV and DirecTV Now.
Sue Tibballs, chief executive of social change and campaigning support charity The Sheila McKechnie Foundation, has been named chair of the judges for the inaugural Campaigns for Good Awards from Campaign, PRWeek, and Third Sector.
(TrendHunter.com) A 17.3 square meter space in Odessa, Ukraine was recently converted into a practical student flat. By utilizing good design and spacious awareness, studio Fateeva Design was able to create a kitchen,…
In a new study, researchers single out a blog run by a Canadian zoologist as a primary source of dubious information about the status of polar bears.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Facebook’s Mark Zuckerberg will be in the hot seat today, answering U.S. lawmakers’ questions about Facebook’s failings. Ad Age’s Garett Sloane has a guide about what to expect from two days of congressional hearings about the social network’s data privacy scandal. As Sloane writes:
“There is no way Zuckerberg should expect to get away from Washington without answering, ‘What did you know and when did you know it?’ That’s the question that gets to the heart of almost every D.C. scandal, and there are still big questions about the timeline of Facebook’s dealings with Cambridge Analytica and why it did not punish its misdeeds sooner.”
Zuckerberg’s prepared comments, released ahead of time, look like a compilation of talking points/apologies/promises that we’ve heard a lot lately. One excerpt from his comments to be delivered Wednesday to a committee at the House of Representatives: “We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry. I started Facebook, I run it, and I’m responsible for what happens here.”
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