Hasta La Creative!

Comcast will add Netflix to subscription packages across the country, giving the world’s largest streaming platform another way to boost its viewer base in the U.S., its biggest market.

Customers, who can already watch Netflix series such as “House of Cards” or “Stranger Things” using the Comcast X1 cable box, will now be able to pay for it directly through a Comcast bundle, the two companies said Thursday in an emailed statement.

The cable giant once viewed Netflix as a problem for the cable platform, but the Philadelphia-based Comcast has since embraced the streaming service as a way to retain customers. Almost half of all people with an X1 box use Netflix, Philadelphia-based Comcast said.

Continue reading at AdAge.com

Did you know LinkedIn allows you to hide any unwanted posts you see as you scroll through your feed? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the post you wish to…

Donald Trump’s hotel company looked set for a major expansion across the U.S. in the early months of his presidency. A top executive spoke of two dozen U.S. cities under consideration and 39 signed letters of intent.

These days, the business appears stalled. Trump’s name has come off one of his luxury U.S. hotels, and the only four new Trump hotels being developed in the U.S. are clustered in three small towns in the Mississippi Delta.

Trump’s namewhich in 2015 he considered the Trump Organization’s most valuable assethas become something of a liability. Interviews with eight hospitality analysts and consultants suggest that property owners, land developers and lenders are wary of going into business with Trump Hotels, worried about the president’s approval rating and the company’s lack of experience.

Continue reading at AdAge.com

We’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just works.” When it comes to digital products, this means putting the user at the center…

Fenestra, a blockchain-based ad trading platform startup, has appointed former Brightroll chief revenue officer Charles Wittingham to lead its expansion in the US.

Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else–that five years down the road, the landscape for them is going to look vastly different than it does today. And, rather than dwelling on everything that could go wrong as the industry evolves, most who…

Ted Baker, the fashion retailer, is using a longer-term experience to connect with consumers on a “deeper level”.

Marketing Agency Action Group, a company formed by two former chairmen of the Marketing Agencies Association, has acquired the assets and intellectual properties of the trade body, which went into administration last month.

Tabasco, the condiments brand, is marking its 150th anniversary with a street food festival at night in London.

It’s a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to people in countries where cider barely exists.