For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide customer service. So, it was business as usual with a small number of wary execs…
If your beer’s not for everyone, does it follow that your ads might not be, either? That’s the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget. To help give the brewer a marketing boost, the agency recently launched an artsy…
Medida foi tomada depois que a empresa negou a quebra de privacidade de mensagens ao governo
O post Telegram é bloqueado na Rússia apareceu primeiro em B9.
Essa é a primeira vez na história da premiação que o prêmio vai para um artista não erudito ou do jazz
O post Kendrick Lamar se torna primeiro artista mainstream a ganhar um prêmio Pulitzer apareceu primeiro em B9.
A Schweppes desde sempre esteve aí pra demonstrar ao público que nem toda a marca de sucesso sabe como lidar com seu posicionamento de marca. Por mais tradicional que seja no mercado, a bebida distribuída atualmente pela Dr. Pepper nunca soube se decidir entre ser um leve refrigerante de soda ou um clássico ingrediente dos …
O post Schweppes muda o tom inteiro de sua campanha substituindo apenas uma palavra apareceu primeiro em B9.
The honor, for the album “DAMN.,” makes the rapper the first nonclassical or jazz musician to receive the honor since the awards expanded to music in 1943.
“The aim of this campaign is to inspire consumers to take time to enjoy [life],” says Stella VP Harry Lewis.
The Anheuser-Busch InBev brew is not the first brand to seize on the put-down-your-phone mentality. Nike deployed it in a 2016 ad that summarized the time people are wasting “watching other people’s pictures of their cafe macchiato, or their dog, or their baby.”
Since this is advertising, the motives have a capitalistic bent, of course. Nike’s spot encouraged people to exercise, presumably boosting demand for Nike apparel. For Stella, in-person socializing translates to more beer drinking.
Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging. And at a time when more brands are doubling down on first-party…
Dust off your finest shorts tuxedo and your Chucks it’s that time of year again.
Thursday brings my very first Age A-List & Creativity Awards Gala, which I’m told is a raucous affair filled with fabulous outfits and after-party Patron shots (which, for the record, I plan to stay far, far away from).
If you’re headed to the gala, come say hello. I’ll regale you with what I think is a hilarious story about a rogue iguana during a coffee break earlier this week at the 4A’s. Anyone who doesn’t laugh is getting immediately kicked off the A-List.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Hennessy tells the story of lengendary track cyclist Marshall Walter “Major” Taylor in an ad that asks “What are you chasing?” A State Farm commercial starring Chris Paul and Oscar Nuez examines what we mean when we say two people have “chemistry.” And an Apple spot for its new red iPhone (background: “Seeing Red: Apple’s iPhone 8 gets new hue”) has an insanely catchy soundtrack: “That’s It (I’m Crazy),” by New York duo Sofi Tukker.
Zach King – With nearly 30 million followers across Instagram, Youtube and Facebook, Zach King is a social media influencer who is famous for his magic videos that are best described as digital sleight of hand.
Chaz Smith – Chaz Smith is a social media personality with millions of views across Instagram, Facebook and YouTube. He is most famous for his recent “Water is Not Wet” video — viewed over 18,000,000 times when shared by Buzzfeed. He currently lives in Los Angeles and continues to make funny, motivational and encouraging content on his platforms.
Kirsten Collins – Kirsten Collins is a singer/songwriter who got her start on YouTube. With over 66,000 followers on Youtube, and 100’s of thousands of plays on Spotify, she continues to encourage and inspire through her music and her social media platform.
Matthew Weathers – Matthew Weathers is everyone’s favorite April Fools Math Teacher. Featured on The Huffington Post, Daily Mail, Business Insider and more, Matthew Weathers is a math professor at Biola University. In his spare time, he makes videos pranking his students that continue to go viral on YouTube and Facebook. He has collected 10s of millions of views for his famous “shadow pranks”, “projector pranks” and more. He recently just passed 100,000 subscribers on YouTube and is excited to continue making videos that make people laugh.
“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
Ryan M. Kelly received the 2018 Pulitzer Prize for breaking news photography for his image of a car driving through protesters in Charlottesville, Va.
The accuser, Andrea Constand, conceded that phone records do not reflect a call she said she had made to Mr. Cosby on the night she says he assaulted her.
A Common Thread’s Eli Green has directed a new campaign for boutique airline JetSuiteX that has accomplished the seemingly impossible task of making flying fun.
competitive:
Creative Circle:
Our agency client is looking for an Account Coordinator to join an account team for a large consumer goods client. In this role you will report to …
Hillsborough, New Jersey
competitive:
Creative Circle:
Our client, a packaging and design agency is seeking three full-time Creative Services Manager (CPG) to work on a well- known brand.The Creative Se…
Arlington, Virginia
“To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don’t stay secret for too long,” PR veteran Peter Himler told Adweek today. Two days after Martin Sorrell stunned the global business world by resigning from his role…
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