While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman’s years working with local and regional brands helped it “build this authentic understanding of what America looks like from the inside out,” CEO Greg Andersen explained. He added that after joining the agency in…
Pret A Manger has been ordered by the Advertising Standards Authority not to repeat marketing claims about its food being “natural”.
While UK marketing budgets were increased during the first quarter of 2018, it was the slowest growth seen since 2016.
Como Beyoncé fez de seu espetáculo uma experiência do usuário
O post O Beychella sob o olhar de UX apareceu primeiro em B9.
Além do clássico, marca trabalha com 47 designers e artistas para versões inusitadas do tênis
O post Fila prepara série de ações para “voltar com força” e relançar modelo Mindblower apareceu primeiro em B9.
Atualizações da versão grátis deixam o app mais parecido com a opção premium
O post Essa deve ser a nova versão do Spotify apareceu primeiro em B9.
(TrendHunter.com) Aviointeriors recently updated its stand-up travel seating concept for airplanes to make it possible to accommodate more passengers and offer numerous cost benefits to airlines.
The Sky Rider 2.0…
During Omnicom Group’s first quarter earnings call Tuesday, CEO John Wren weighed in on the possibility of acquiring WPP assets should they come up for sale and spoke about his former competitor Martin Sorrell.
“In many ways I have a great deal of respect for Martin,” Wren said, responding to a question from a Morgan Stanley analyst on whether Omnicom would be interested in WPP assets if they came up for sale. Wren remarked he had competed against Sorrell for the last 25 years.
Sorrell stepped down following an internal investigation into misconduct, ending a long career at the world’s largest agency holding company.
By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers at these stores will have the option to choose a two-hour delivery window for a $7 fee, while oversized purchases may also…
The ad industry generally accepts that reducing TV’s commercial clutter would be valuable for marketers. But just how valuable it would be will one of the flashpoints at this year’s upfronts, where networks will offer the bulk of their commercial inventory in the upcoming season.
While ad buyers and sellers agree that fewer interruptions are key to fighting Netflix and other rivals, the economics of really doing it are daunting.
“Conceptually, improving the commercial experience on linear TV is a great idea. It’s a no-brainer,” says David Campanelli, executive VP and managing partner of video investment at Horizon Media. “They have overloaded commercials and you have to compete with no commercials or limited commercial platforms. But how you do that is the real challenge.”
In 2017, Livraria Cultura created a series of ads using the Netflix recommendation feature. The idea was to offer book suggestions related to titles found in the platform catalog.
In 2018, we created a continuation of the campaign showing that Livraria Cultura is much more than books: it also has the largest collection of games, board games, LPs, CDs and comics.
A simple change in the campaign that will present a great differential of the network to the public.
In 2017, Livraria Cultura created a series of ads using the Netflix recommendation feature. The idea was to offer book suggestions related to titles found in the platform catalog.
In 2018, we created a continuation of the campaign showing that Livraria Cultura is much more than books: it also has the largest collection of games, board games, LPs, CDs and comics.
A simple change in the campaign that will present a great differential of the network to the public.
In 2017, Livraria Cultura created a series of ads using the Netflix recommendation feature. The idea was to offer book suggestions related to titles found in the platform catalog.
In 2018, we created a continuation of the campaign showing that Livraria Cultura is much more than books: it also has the largest collection of games, board games, LPs, CDs and comics.
A simple change in the campaign that will present a great differential of the network to the public.
An aristocrat and snob race horse owner explains how hard and expensive it is to get money out of horse races. But he is interrupted by he’s chivalry.
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