In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as others lose. That in-built media assumption remains, even though it belies our own experience in the digital age. We all know the…
CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a special “CVS beauty mark” somewhere on the image to show that “a person’s shape, size, proportion, skin or eye color,…
Em sua eterna busca por expansão e inspirada nas redes sociais, a Netflix resolveu criar uma nova ferramenta em seu aplicativo que permite aos usuários que vejam prévias curtas de suas séries e filmes originais. Com trinta segundos de duração, estes vídeos serão apresentados com orientação verticalizada e apropriado para celulares, sob um formato de slideshow que …
O post Aplicativo da Netflix vai disponibilizar prévias de 30 segundos de suas produções originais apareceu primeiro em B9.
Google utiliza sua ferramenta para projetar o crescimento e a força do movimento ao redor do mundo no último ano
O post Google Trends demonstra crescimento do movimento #MeToo no último ano apareceu primeiro em B9.
Em junho de 1976, um grupo formado por dois palestinos e dois alemães sequestrou um avião da Air France, conduzindo os 248 passageiros que iam originalmente da Grécia para Paris ao aeroporto abandonado de Entebbe, na Uganda. Feito em ordem de libertar cerca de 40 palestinos presos em Israel e outros 13 encarcerados ao redor …
O post “É uma experiência diferente” diz José Padilha sobre “7 Dias em Entebbe” apareceu primeiro em B9.
‘Halloween in Kikoland’ is a fabulous fantasy voyage through Kiko’s makeup, inspired by the famous tea party scene in ‘Alice In Wonderland’. The four main characters of the story lead the way through a twist-filled surreal setting filled with color and powerful looks.
Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday
Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York’s Bowling Green Park last March, is moving to a newer, even more prominent home right in front of the New York Stock Exchange. The Office of New York City Mayor Bill de Blasio and State…
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, director of implementation research and…
Hello from 1966! The TV’s reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news of the day together. Meanwhile, an advertising pioneer named Eugene Schwartz is…
Quem ainda não tirou o Neymar, procure a atriz para trocar figurinhas
O post Panini “trolla” Bruna Marquezine com figurinhas de Neymar no álbum da Copa do Mundo apareceu primeiro em B9.
Campanha divulga a nova opção de refil de refrigerante da rede
O post Aproveitando a fama entre brasileiros, McDonald’s chama ator de “Todo Mundo Odeia o Chris” pra anunciar novidade no cardápio apareceu primeiro em B9.
Alugueis pela plataforma aumentarem até mais que em anos de Copa do Mundo e Olimpíadas
O post Airbnb dobra o número de clientes brasileiros em 2017 apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Hilton Hotels & Resorts wants you to get “another day in paradise” by taking advantage of its current special offers as you plan your summer getaway. Guitar Center highlights the story of Jordan Scharff, lead guitarist in the “Saturday Night Live” house band (and a Guitar Center customer). And Wendy’s wants to “take you Southwest (figuratively)”; all you need to do is order its Southwest Avocado Chicken Salad. (No word about what you should do if you’re already in the Southwest.)
How can we summarize the first year – therefore, four seasons – of a fashion e-commerce? By pulling off a crazy cast and producing a top-notch birthday video of course. ‘The Four Super Seasons’ celebrates the first anniversary of TheDoubleF, leading us into a fantastic world of fashion coolness.
The filmmaker and online personality is a breakout star from the popular video series “The Try Guys.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
