“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores. But artisanal jerky brand Krave,…
Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itself. ComScore has moved through three CEOs in two years, and Nasdaq de-listed the company in 2017 due…
Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering Committee that would work together from different facets of the industry. The committee includes representatives from…
The & Partnership London has been appointed as agency of record for HouseSimple, the online estate agent.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Since we don’t know the name of the new addition to the British royal family yet, let’s just refer to the 8 pound, 7 ounce-babe as the #RoyalBaby. Some brands offered congratulations via social media, but since this is baby No. 3, there seemed to be less creativity this time. (As The Drum writes, “sequels are always more difficult.”) Boots, the U.K. pharmacy chain, posted a bland congratulations, a generic photo of the royal parents and a celebratory emoji. Ditto for British Airways, but with three emojis. (Seriously, that’s all you’ve got?) Retailer John Lewis tweeted a photo of classic baby buggy with the caption, “Your carriage awaits,” in fancy-looking script. (Better.) Netflix shamelessly used the occasion to plug its show about the royals, “The Crown.” Because the #royalbaby was born in Paddington, @paddingtonbear wondered if the Duke and Duchess might consider calling him Prince Paddington. Sorry to disappoint, but the bookies are going with Arthur, Albert and Philip, according to the BBC.
Flashback: If royal babies really aren’t your thing, refer to satirical magazine Private Eye’s classic cover from when Prince George was born in 2013. The giant headline was: “Woman has baby.”
Memo to WPP
(TrendHunter.com) These April 2018 editorial trends cover a diverse range of campaigns that aim to communicate a sense of uniqueness by showing consumers why a particular brand’s designs standout among its…
Viacom says it has renewed the Snapchat versions of “Girl Code” and “Cribs,” a pair of MTV shows tweaked for the Snapchat audience, and is introducing an original program for the platform called “Promposal,” about high-schoolers setting up elaborate prom date proposals. The shows are part of a broader committment by Viacom to produce new Snapchat content for company brands also including BET and Comedy Central.
Viacom declined to elaborate on the announcement, but it suggests that at least one media partner likes the return on the significant investment of time and money it takes to make even short-form programming for Snapchat. Not every company has been able to say the same: Last December, CNN abandoned its daily Snapchat show “The Update.”
Snapchat has struck deals with a number of publishers and media companies to create a video service that’s somewhat like cable TV for mobile apps, sharing the resulting ad revenue. There are channels curated by the publishers, which typically post fresh content every day; there is the Shows format, which is episodic just like TV; and there are Snapchat Stories, which are video montages from media companies around special eventsthe MTV Awards, for example.
The Soil Association aims to “debunk the myths” around organic health and beauty products with a pop-up event featuring brands including Pukka.
For the first time, Campaign is offering an extended version of School Reports, the definitive guide to how the biggest and most high-profile advertising and media agencies performed over the past year.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Since we don’t know the name of the new addition to the British royal family yet, let’s just refer to the 8 pound, 7 ounce-babe as the #RoyalBaby. Some brands offered congratulations via social media, but since this is baby No. 3, there seemed to be less creativity this time (because as The Drum writes, “sequels are always more difficult.”) Boots, the UK pharmacy chain, posted a bland congratulations, a generic photo of the royal parents and a celebratory emoji. Ditto for British Airways, but with three emojis. (Seriously, that’s all you’ve got?) Retailer John Lewis tweeted a photo of classic baby buggy with the caption, “Your carriage awaits,” in fancy-looking script. (Better.) Netflix shamelessly used the occasion to plug its show about the royals, “The Crown.” Because the #royalbaby was born in Paddington, @paddingtonbear wondered if the Duke and Duchess might consider calling him Prince Paddington. Sorry to disappoint, but the bookies are going with Arthur, Albert and Philip, according to the BBC.
Flashback: If royal babies really aren’t your thing, refer to satirical magazine Private Eye’s classic cover from when Prince George was born in 2013. The giant headline was: “Woman has baby.”
Memo to WPP
For the founder of Bountiful Cow, the adrenaline-filled rush of navigating London’s traffic on his bike is his secret work weapon.
Entries have opened for the Media Week 30 Under 30 2018.
Despite there being no shortage of royal babies and marriages to celebrate in recent years, UK media was once again ripe with slogans, puns and pretty pictures celebrating the new prince’s birth. Campaign takes a closer look.
Selfridges is hosting a series of beauty events with Mac, Trish McEvoy and YSL.
Google parent company Alphabet reported revenues for the first quarter of 2018 up 26% to $31.1bn (£22.4bn).
The Atlanta-based gossip website boldly goes where some of its stodgier media siblings fear to tread. Here’s a lesson.
Barely a week after pub giant Wetherspoons announced its departure from social media, new research shows spirits brands have been abandoning Twitter in droves.
Todo mundo já deve ter passado pela experiência incômoda de ter esquecido algo importante de bobeira. De tarefas básicas e diárias como escovar os dentes e fazer as compras a compromissos mais sérios como encontros e reuniões, a memória de vez em quando é capaz de trair o ser humano nos momentos mais inesperados. É …
O post Descubra como você pode “deletar” coisas do seu cérebro apareceu primeiro em B9.
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