McDonald’s wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear which shops are participating in the review. Havas Media, LVMH’s longtime agency of record, did not respond to requests for comment….
Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25–the same day as the European Union enacts its new privacy regulations. As of today, when users open the app, a new window displays requesting acceptance of the new terms taking…
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened–and they won’t be closing anytime soon. Honorees at the Matrix Awards, hosted by New York Women in Communications at the Sheraton New York Times Square Hotel, made that clear on Monday when…
A tequila Espolòn anunciou hoje que Deadpool será o novo diretor criativo da empresa. Isso mesmo, o personagem criado por Rob Liefeld e Fabian Nicieza foi escolhido pela marca para ajudar a conceber os novos produtos e estratégias de marketing de suas garrafas de tequila, às vésperas da estreia de seu segundo filme nos cinemas. …
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Em mais uma atualização de suas diretrizes internas, o Facebook resolveu explicar ao público o que pode ou não pode ser publicado em sua plataforma. “Há anos temos Padrões da Comunidade que explicam o que deve permanecer ou ser removido da plataforma. Hoje, estamos dando um passo à frente ao publicar as diretrizes internas que usamos …
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Usuários hiperativos do Instagram podem ficar felizes: a plataforma anunciou hoje em seu blog oficial que permitirá aos usuários enviar múltiplas fotos e vídeos de uma vez no Stories. A atualização, que de início só será disponibilizada para o sistema operacional Android, vai eliminar a necessidade de se repetir o processo várias vezes quando o …
O post Agora você pode compartilhar múltiplas fotos de uma vez só no Stories do Instagram apareceu primeiro em B9.
Who can use it?
For now, anyone who has a 2015 or newer Chevrolet, Buick, GMC or Cadillac with an active OnStar account, or a 2015 or newer Volvo with an active Volvo On Call account. The service will initially roll out to 37 cities and surrounding areas.
But I have a Subaru
Alphabet Inc. is pushing efforts to roll back the most comprehensive biometric privacy law in the U.S., even as the company and its peers face heightened scrutiny after the unauthorized sharing of data at Facebook Inc.
While Mark Zuckerberg and Sheryl Sandberg were publicly apologizing this month for failing to protect users’ information, Google’s lobbyists were drafting measures to de-fang an Illinois law recognized as the most rigorous consumer privacy statute in the country. Their ambition: to strip language from a decade-old policy that regulates the use of fingerprints, iris scans and facial recognition technology, and insert a loophole for companies embracing the use of biometrics.
Google is trying to exempt photos from the Illinois law at a time when it’s fighting a lawsuit in the state in which billions of dollars of damages may be at stake. The world’s largest search engine is facing claims that it violated the privacy of millions of users by gathering and storing biometric data without their consent.
Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it’s growing up and ready to compete head on in the competitive music-streaming industry. On Tuesday at an event in New York, Spotify gave press and advertising partners a first look at a new ad-supported version…
Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by police over allegations that he used the agency network to bribe African government officials nearly a decade ago. According to a story first…
The prosecution will present its closing arguments later Tuesday and are expected to focus on the women who say Bill Cosby sexually assaulted them too.
Winners in the news, public service and radio/podcast categories were announced, and CBS’s “60 Minutes” is being honored with the Institutional Award.
Amid a wave of executive-level departures at parent brand Nike, Converse has appointed a new chief marketing officer. The shoe brand, which Nike bought 15 years ago, has named Sophie Bambuck its new CMO, a Converse spokeswoman confirmed Tuesday. Bambuck replaces Julien Cahn, who left Converse in February to join cult streetwear brand Supreme.
Like Cahn, who rose from the marketing department of Nike to the CMO role at Converse in 2016, Bambuck was promoted from the Beaverton, Oregon-based parent company. She was most recently senior brand director of Nike sportswear in Europe, the Middle East and Africathe unit eventually became Nike’s largest business entity globally, according to a spokeswoman. In Europe, Bambuck also reintroduced Air Max 97 and worked on the “Force is Female” campaign.
The brand is currently working with Wieden & Kennedy, the spokeswoman says. Converse recently worked with Anomaly last year on the digital “Forever Chuck” campaign to highlight the lasting power of its signature Chuck Taylor sneakers. The brand also tapped R/GA in 2017 for a series of Twitter episodes with Millie Bobby Brown and Maisie Williams to entice younger shoppers.
Who can use it?
For now, anyone who has a 2015 or newer Chevrolet, Buick, GMC or Cadillac with an active OnStar account, or a 2015 or newer Volvo with an active Volvo On Call account. The service will initially roll out to 37 cities and surrounding areas.
But I have a Subaru
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health’s CA Tobacco Control Program (CTCP) have a wake-up call for you. A new campaign entitled “Flavors Hook Kids,” which the agency claims is the largest effort to date targeting flavored tobacco products…
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the majority of the removed videos were spam or adult content, adding that of the 6.7 million that were machine-flagged, 76 percent…
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some…
USA Network’s WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across Facebook, Twitter and Instagram, topping The CW’s Riverdale (2.23 million) and WWE SmackDown (2.205 million), also on USA. The National Basketball Association Playoffs…
Twitter is going hashtag-triggered-emoji-happy for the 2018 National Football League Draft, which kicks off Thursday night. Fans who include the hashtag #NFLDraft in their tweets will see this new emoji: It’s Draft Week!! ? #NFLDraft — NFL (@NFL) April 23, 2018 In addition, each first-round draft pick will have his own hashtag-triggered emoji shortly after…
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