You can’t beat real, can you? Real photos, real face time and definitely real food. That’s why Kettle Chips only use 100% real food ingredients in their crisps. Really.
The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom.
From this was born the Citroën Forward project.
One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it’s own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand?
In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object.
More than 15 years after he met the woman who would accuse him of sexual assault, Mr. Cosby’s fate is again in the hands of a Pennsylvania jury.
Ms. Wolf, a comedian from the world of late-night TV, is honing her set for the White House Correspondents’ dinner and preparing a new Netflix series.
It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known by the brands we choose time and time again. And as we give brands greater access to our data and our wallets, we…
Campaign aimed at consumers open to the benefits of legalized, recreational marijuana. CBD oil, specifically, is a non psychoactive version (it won’t get you high because it lacks THC, weed’s main component for making you high) and is said to offer relief from pain, anxiety and depression, and have anti-inflammatory properties.
Campaign aimed at consumers open to the benefits of legalized, recreational marijuana. CBD oil, specifically, is a non psychoactive version (it won’t get you high because it lacks THC, weed’s main component for making you high) and is said to offer relief from pain, anxiety and depression, and have anti-inflammatory properties.
Campaign aimed at consumers open to the benefits of legalized, recreational marijuana. CBD oil, specifically, is a non psychoactive version (it won’t get you high because it lacks THC, weed’s main component for making you high) and is said to offer relief from pain, anxiety and depression, and have anti-inflammatory properties.
The submarine creator had admitted to dismembering the Swedish journalist and to discarding her body. He was sentenced to life in prison, the maximum possible.
Influencer marketing is on the rise for brands wanting to engage with young children and their families. YouTube, Instagram, Facebook and Twitter are home to a vast array of content creators who reach millions of children under the age of 13. And many brands are taking it even one step further by adding teenage influencers,…
The social media service may not be adding new users at much of a clip, but it’s advertising-driven business seems to have stabilized.
A $30.7 billion offer for Sky puts the American cable giant in a takeover battle with Rupert Murdoch for control of the British broadcaster.
Agency network will work with personal care company in 50 markets.
HarperCollins, the publishing house, has installed a scented bus shelter to launch a vegan book.
Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad revenue growth of 21% to $575m (£412.1m).
Today, 360i–Adweek’s Breakthrough Media Agency of the Year–announced the promotion of president Jared Belsky to CEO. His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to the latest C-suite shift for the Dentsu-owned network. Last month, the agency promoted CMO Abbey Klaassen to president of its New York headquarters; just this…
Toto Ellis, the head of strategy at Droga5 London, thinks Moneysupermarket.com manages to transcend advertising.
When GDPR eliminates much of third-party data available to marketers, publishers have a chance to provide the answer marketers are looking for if they band together, programmatic experts believe.
The Royal National Lifeboat Institution is installing a yellow phone box along the Thames to raise awareness of the work that charity does.
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