Apr 25

The Tears Foundation: #MeToo

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The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 242,556,572,641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren’t on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation.

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Apr 25

YouTube Kids, Criticized for Content, Introduces New Parental Controls

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Parents will be able to handpick the channels and topics their children can view on the app, which has been criticized for allowing disturbing content to slip through.

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Apr 25

Peter Thiel can avoid Gawker probe, promises not to buy assets

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Peter Thiel has agreed not to bid on the assets of bankrupt Gawker Media in exchange for the web publisher’s promise to end an investigation into the tech billionaire.

The accord between Thiel and Gawker’s estate clears an obstacle to the company selling its assets in bankruptcy, according to court papers filed Wednesday in U.S. Bankruptcy Court in New York. Thiel had expressed interest in buying the company’s remaining assets as a way to shut down the investigation, and his involvement could have discouraged other potential bidders, an administrator for the estate said in court papers.

The defunct website was looking into Thiel’s role, as well as his lawyer’s, in funding the lawsuit that led to its demise. Under bankruptcy law, creditors can look into possible litigation that may gain more money for creditors.

Continue reading at AdAge.com

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Apr 25

Facebook taps Republican to lead U.S. policy team amid scrutiny

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Facebook has named a new head of U.S. public policy as the company deals with ongoing fallout from the Cambridge Analytica scandal and increasing pressure over privacy around the world.

Kevin Martin, a Republican former chairman of the Federal Communications Commission who has worked for the social media platform since 2015, will take on the role on an interim basis, the company said.

The move comes in the wake of revelations that Cambridge Analytica, the political consultancy with ties to President Donald Trump’s campaign, obtained the personal data of as many as 87 million Facebook users without their permission. Earlier in April, Chief Executive Officer Mark Zuckerberg testified before Congress for two days over the episode, and the company is facing privacy probes by the U.S. and international authorities.

Continue reading at AdAge.com

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Apr 25

Facebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait Issues

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Facebook has a brand problem. It’s been brewing for years–and by the looks of the company’s new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don’t begin and end with the Cambridge Analytica scandal. The company is looking to hit reset. The new…

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Apr 25

Snapchat Introduced Snappables, AR-Enhanced Interactive Lenses

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Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin rolling out globally this week on iOS and Android. They will appear in the app’s lens carousel, and new ones will appear dynamically, as other lenses currently do. Snappables will…

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Apr 25

The North Face: North Face Mountain Film Festival – Bike

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Apr 25

Smoking Is Off Limits at Disney. What Will That Mean With Fox in the Fold?

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Walt Disney Studios hasn’t released a movie that depicts smoking since 2015. Now antismoking activists want that rule extended to all films aimed at young audiences by Fox, which Disney is buying.

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Apr 25

Scene City: Parkland Survivors Are the Stars at Time 100 Gala

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Jennifer Lopez and Shawn Mendes perform at the magazine’s biggest party of the year, to celebrate its 100 Most Influential People issue.

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Apr 25

AIG – Classroom (2002) – 0:30 (USA)

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“Insurance, financial services and the freedom to dare.” Keep an eye out for upcoming spot when herd of middle-ages accountants runs naked through Wall Street.

Business & finance

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Apr 25

AIG – When We Grow Up (2002) – 0:30 (USA)

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AIG dares to continue using John Madden’s trademark scribbly pen on the TV screen thing. Still a pretty nice looking spot.

Business & finance

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Apr 25

Nike Air Jordan Jumpman 23 – XVII Black on Tour (2002) – 0:30 (USA)

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Nike Air Jordan Jumpman 23 - XVII Black on Tour (2002) - 0:30 (USA)

Carbon copy of the Darius & Q spot, but now with an fresh final graphic!

Sports

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Apr 25

Nike Air Jordan Jumpman 23 – Darius & Q – Duet To You (2002) – 0:30 (USA)

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Nike Air Jordan Jumpman 23 - Darius & Q - Duet To You (2002) - 0:30 (USA)

A jazzy, hip-hoppin’ excursion into shoe music.

Sports

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Apr 25

Nike Air Jordan Jumpman 23 – Spring Trunning (2002) – 0:30 (USA)

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Nike Air Jordan Jumpman 23 - Spring Trunning (2002) - 0:30 (USA)

Batting practice never looked and sounded so good. This is a sweet spot.

Sports

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Apr 25

Aleve – Mighty Mouse (2002) – 0:30 (USA)

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Aleve - Mighty Mouse (2002) - 0:30 (USA)

They spent so much money licensing the Mighty Mouse theme song that they couldn’t afford a camera crew. Still a not-too-shabby concept and you gotta love the tune.

Health & Beauty

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Apr 25

Nike Air Jordan Jumpman 23 – Ray Allen – All Rhythm, No Blues (2002) – 0:30 (USA

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Nike Air Jordan Jumpman 23 - Ray Allen - All Rhythm, No Blues (2002) - 0:30 (USA

Smooth groove. Buy some shoes. Or some music. Or some music shoes. Or some shoe music.

Sports

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Apr 25

Allstate – Blissfully Happy (2002) – 0:30 (USA)

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Allstate - Blissfully Happy (2002) - 0:30 (USA)

A low key but disarmingly charming conversation about romance over a cup of coffee.

Business & finance

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Apr 25

Allstate – Liked to Jump – Olympics (2002) – 0:30 (USA)

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Allstate - Liked to Jump - Olympics (2002) - 0:30 (USA)
Business & finance

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Apr 25

Grand Prix press and Outdoor – Saatchi Club med.

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Saatchi & Saatchi’s (UK) racy campaign for Club 18-30 was awarded the Press Grand Prix at the Press & Outdoor awards ceremony at the Palais des Festivals. “Sexual acts” – The intricately art-directed print campaign features scenes of vacationing 20-somethings.

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Apr 25

Piercing ideas – twice. Ouch!

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First up, the grand prix of Cannes 2002, second, Missing Links campaign for the same shop in 1999. Interestingly they both hung posters on dogleash holders and other places for “piercing” a poster = same unusual media idea too!

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