With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In a Geico ad, an evil villain reveals his plansbecause evil villains can never not reveal their plansin a rather tedious presentation. T-Mobile says it’s committed to hiring 10,000 veterans and military spouses over the next five years. And Starbucks hypes its bottled Frappuccino beverage in a spot with the tagline “Flavor like no other.”
(TrendHunter.com) This versatile jumpsuit focuses on providing the wearer with class, style and comfort. AIKO is born from experience and a genuine motivation to empower and embrace human form. The name is derived…
No longer just for slobs and summering preppies, dress shirts with untucked shirttails hit the front row and red carpet in the mid-aughts and never went away.
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and fueled by data. The other plate is being pressured downward, with long-established stalwarts of the economy being driven to extinction. Toys “R” Us and…
UNICEF’s main income source comes from donations. But nowadays it’s getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF’s intervention is so far away from our homes and our realities. It seems that we’re desensitized and sceptic: the harsh reality of children around the world doesn’t chock us and we question the difference we can actually make with our individual contribution. On the other hand, it’s easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag, quickly becomes a very effective way to visualize the impact we can make in children’s lives. It shows that you can actually make a difference with a fraction of your vanities.
UNICEF’s main income source comes from donations. But nowadays it’s getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF’s intervention is so far away from our homes and our realities. It seems that we’re desensitized and sceptic: the harsh reality of children around the world doesn’t chock us and we question the difference we can actually make with our individual contribution. On the other hand, it’s easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag, quickly becomes a very effective way to visualize the impact we can make in children’s lives. It shows that you can actually make a difference with a fraction of your vanities.
UNICEF’s main income source comes from donations. But nowadays it’s getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF’s intervention is so far away from our homes and our realities. It seems that we’re desensitized and sceptic: the harsh reality of children around the world doesn’t chock us and we question the difference we can actually make with our individual contribution. On the other hand, it’s easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag, quickly becomes a very effective way to visualize the impact we can make in children’s lives. It shows that you can actually make a difference with a fraction of your vanities.
Are you still reeling from President Trump’s disturbing Thursday morning call-in appearance on Fox News’ “Fox & Friends”? Of did you manage to miss it entirely?
Either way, you’ll want to watch Stephen Colbert’s helpful deconstruction of the surreal, rambling performanceincluding the billionaire’s revelation that he got his wife Melanie “a beautiful card” for her birthday (Colbert suggests a shopping spree to the tune of $130,000 would be a more appropriate gift), his professed ignorance about his embattled lawyer Michael Cohen’s “business,” whether or not he’ll fire Special Counsel Robert Mueller, “no collusion,” his feelings about NBC and CNN, the “phony cloud over my head that doesn’t exist,” and, of course, winning the electoral college vs. the popular vote. Watch to the end for Colbert’s take on how one of the “stunned” hosts of “Fox & Friends” finally got “grandpa” off the phone after half an hour of unhinged free association.
Interpublic Group of Cos. reported organic growth of 3.6 percent in its first quarter earnings as it suggested clients are returning to “growth mode” and showing a willingness to invest in their brands.
The agency holding company saw a first quarter net revenue increase to $1.77 billion, a 5.9 percent rise over $1.68 billion in the first quarter of 2017. IPG reported an organic net revenue increase of 3.6 percent over the prior-year period. The organic net revenue increase in the U.S. was 4.3 percent and 2.6 percent internationally.
In a research note, Pivotal Research senior analyst Brian Wieser said the group’s earnings were good versus expectations that IPG “undoubtedly outperformed the industry to a significant degree.” He wrote that the ad industry is facing challenges including weakness among large marketers, zero-based budgeting from clients and increased contract security in the wake of transparency concerns around agency-marketer relationships.
All deaths carry with them a litany of tragedies, but none more so than the loss of those just beginning their journeys into the world. The emotional toll of a child or teen’s death is unparalleled, and for loved ones, it’s followed by a lifetime of soul-aching speculation about the life that might have been….
The 2018 Digital Content NewFronts are about to commence. More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be held on the West Coast later this year. It’s the first year the presentations are going bicoastal. Presentations in New York…
The 30th anniversary of Shark Week doesn’t air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for a wide-ranging campaign that will include an ad, a mobile game and co-branded packaging. Swedish Fish will be the official candy…
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new categories for fundraisers for personal causes, and it revealed that it will eliminate the platform fee on all fundraisers for personal causes in the coming weeks….
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Advertising Agency:DDB, Berlin, Germany
Chief Creative Officier:Dennis May
Executive Creative Director:Gabriel Mattar
Creative Director:Ricardo Wolff
Senior Art Director:Alan Dindo
Copywriter:Felix Kruges
Cmo:Christoph Pietsch
Photographer:Ale Burset
Post:Diego Speroni
Production Company:F16 PRODUCCIONES SL, WOLF CREDO Productions Co
Producer:Ariel Ticona Molina
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