Apr
27
It’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Posted in: UncategorizedBrands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before. Consumer conversations have…
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