Hasta La Creative!

Eighteen student survivors from the Marjory Stoneman Douglas shooting and founders of the #NeverAgain movement have sent a letter to the business community asking for support in their efforts to put an end to gun violence in the U.S.

The letter asks for businesses nationwide to help fund their upcoming march on Saturday, March 24. Although they’ve already earned over $3 million on their GoFundMe campaign, “marches are really expensive,” they write. And they’re asking companies to “adopt” schools around the country wanting to attend and to donate toward their travel expenses. If not that, the students would also appreciate professionals’ “time” or “talent.”

The letter also serves as as a “thank you” to the companies and business leaders who have already donated, lent their support or taken actions in their institutions to help support the fight against gun violence, including Walmart, Dick’s Sporting Goods, L.L. Bean, Delta, United Airlines, as well as to the Gun Safety Alliance, the group of ad and marketing execs who, as individuals, banded together in the wake of the Vegas shooting to call for tighter gun control laws and have been assisting them in their efforts.

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(TrendHunter.com) Even though the March 2018 food trends are about food, they’re also non-edible articles. Does that mean that they’re both food for eating and food for thought? It’s a tricky…

The weekend’s broadcast of NBC’s “Saturday Night Live” included a promo (above) for an NBC drama with a very familiar look and feel, and an announcer declaring that “Millions of Americans have tuned into the show that’s captivating a nation.” The start of it will have you thinking you’re watching yet another ad for “This Is Us,” but then five seconds in Ben Carson (played by the episode’s guest host Sterling K. Brown) makes an appearance, followed by Sarah Huckabee Sanders (Aidy Bryant), Stormy Daniels (Cecily Strong), Jared Kushner (Pete Davidson) and Kellyanne Conway (Kate McKinnon).

This tearjerker, called “This Is U.S.,” is about “the real-life drama happening in our government every day,” as the announcer explains in voice-over. And just like a “This Is Us” ad, the spoof promo quotes the reviews, like this (fake) one from Entertainment Weekly: “You’ll be laughing through tears. Except without the laughing. So I guess just regular crying.”

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When Melinda Gates was hired at Microsoft, she was the only woman in her hiring class. During orientation, a new colleague picked a fight with a vp at the company–Gates later learned that colleague had been advised to be more aggressive–and that moment, which Gates shared during her keynote at South by Southwest in Austin…

Black-ish is usually one of ABC’s most brand-friendly shows, but the network decided not to air a politically charged episode of the sitcom that could have potentially alienated some of those advertisers. The network said it had pulled an episode of the comedy, which had been scheduled for Feb. 27, because of “creative differences” with…

The only thing cooler than knowing what’s big before other people do is being the first to say it’s not cool anymore. I find this tedious.

The chorus of “SXSW is over” has been growing, especially in the past couple years. And I get it, 2016’s Obama keynote is pretty hard to beat. But since then attendance numbers look pretty solid, economic impact in Austin is up and talent keeps signing on. Only industry snobs look at top tier acts, big cultural moments, and nearly half a million attendees and say “meh.”

I have been rightly accused of snobbishness many times in the past, and fully expect many times in the future, but on the subject of SXSW I refuse to adopt an indie sneer. SXSW is still a thing, you guys!

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Com a Alexa integrada, supercomputador realmente funciona como assistente virtual da casa

O post Colocaram a Alexa numa réplica do HAL-9000, o computador de “2001: Uma Odisseia no Espaço” apareceu primeiro em B9.

Com produtora brasileira, série irá abordar a realidade do jovem e seus caminhos dentro da comunidade

O post Netflix e Kondzilla anunciam série global sobre funk nas favelas apareceu primeiro em B9.

Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of influencer marketing and into data. Britton founded Crowdtap in 2009 when it was incubated inside his Publicis-owned agency MRY. After leaving MRY,…

Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as “Netflix for magazines”that lets users subscribe to more than 200 titles for $9.99 a month.

Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple’s efforts in online services and media. The Cupertino, California company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.

Texture’s magazine catalog includes Entertainment Weekly, Billboard, Vanity Fair, Vogue and Bloomberg Businessweek. The app is currently run by Next Issue Media LLC, owned by a group of publishers and other companies including Hearst Corp., Meredith Corp., News Corp. and Rogers Communications Inc. In 2014, private-equity firm KKR invested $50 million in the company.

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