Hasta La Creative!

Polly Rodriguez bought her first vibrator at a Hustler Hollywood store off a St. Louis highway. You know the kind of place: pictures of women with fake breasts and peroxide hair, racks of corsets and “schoolgirl” skirtsmaking the whole experience feel unseemly and more aligned with a porn-imbued male view of female sexuality than how she saw herself.

So while still in her 20s, Rodriguez launched a different kind of sex toy company. Named Unbound and aimed at millennials, the brand radiates less “adult company” than it does approachable and feminist sexual wellness. On sale are its own line of vibrators with Smart Memory tech, subscriptions to sex toy deliveries and even a “Nevertheless, She Persisted” gift set complete with blindfold and Elizabeth Warren tote.

Unbound’s formula has received mainstream venture capital buy-in, raising $2.7 million last year from such well-established tech-centric firms as Peter Thiel’s Founders Fund. That size of investment was previously unheard of among the Women of Sex Tech, a coalition of more than 60 feminist-led startups, mostly based in New York City, with the goal of pulling their products into the mainstream realm of Lululemon or Glossier.

Continue reading at AdAge.com

With marketing and advertising facing greater competition for talent than ever before, the search
for that perfect recipe of personal and professional development, workplace satisfaction and good,
old-fashioned fun has never been more pressing.

Este ano eu diria que o SXSW tem três grandes temas: o protagonismo feminino (que eu escrevi sobre aqui), o blockchain e o ambiente de trabalho. Sobre este último, vi hoje duas palestras muito bacanas que se complementaram bem uma com a outra. Na primeira, Ray Dalio, autor do livro “Principles: Life and Work”, contou um …

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No filme Lucy, Scarlett Johansson vive uma personagem que é especial por usar mais de 10% do cérebro. Mas isso é algo fora do comum? Ou já fazemos isso o tempo todo? De onde surgiu essa máxima de que usamos apenas 10% do cérebro? Confira no papo entre o leigo curioso, Ken Fujioka, e o …

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It might not quite feel like golf season yet, at least not in New York where snow is in the forecast for tomorrow. But the PGA Tour is trying to get fans excited by helping them plot out digital holes on their real-life tables. The PGA Tour released its own augmented-reality app today for iOS….

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After years of headlines about consultancies eating ad agencies’ lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn’t come as a surprise that they’re driving these changes. Faced with new challenges in a rapidly evolving marketplace, clients are demanding a wider range of services…