Filhos ou parentes próximos de um dono de Onix poderão realizar a inscrição em seu lugar
O post #Onixday: Chevrolet leva proprietários do Onix para dia extra do Lollapalooza 2018 apareceu primeiro em B9.
Best I can tell, I’m the only one here from a major American news outlet other than NBC, which broadcasts the Games.
The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform’s sophisticated programmatic advertising, YouTube is trying to clean up its act and assure both consumers and brands that it’s a clean space. In its newest effort to crack…
On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group’s headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event, which was sponsored by Quantcast and BCG, included panels and presentations covering everything from chatbots to voice to personalization. The conversation continued online as notables…
In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the only way to pull out “Baby Jessica” was to drill a parallel shaft through which they could pull her up,…
If social media ceased to exist, experiential marketing would, too. That’s according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative shop. “I’ve been doing experiential my entire career, so it’s really cool to see how social media changed the game for it,” said Chiara Adin, NA founding…
Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state’s third craft brewery, Breckenridge Brewing expanded two years later with a manufacturing facility in Denver and is now headquartered in a 12-acre Littleton, Colorado location. AB InBev acquired Breckenridge Brewing in late 2015,…
For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue.
-Tornto agency send+receive launched a “Bring Water to Life With Cupanion” World Water Month campaign to promote the reusable water bottle brand (video above).
-Digitas hired Kingsley Taylor as managing director of its San Francisco office.
-Firehouse copywriter Chase Zreet sent a rap video cover letter to W+K New York to pitch his services on the Sprite account.
-Mission Control Marketing CEO Elliot Schimel says agencies aren’t offering young employees enough opportunities for career development.
–Nancy Dubuc replaced founder Shane Smith as Vice CEO.
-FCB Inferno welcomed Jo Jenkins as creative director.
-Whitehouse Post Los Angeles added editor Matthew Hilber to its roster.
-A new awards show for production and post-production will be judged by museum curators.
Ad Age is changing the way we greet you in the morning to be more engaging, informative and efficient.
Starting Monday, March 19, people who receive our Ad Age Daily morning roundup of Ad Age headlines will start getting the Wake-Up Call in their inboxes instead. The Wake-Up Call still wraps up the latest news from Ad Age but does it with a little more context and takeaway right there in the newsletter. It also includes marketing, media and tech coverage from other sources, making it comprehensive, one-stop morning briefing for anyone interested in the business. In short, you’ll get more info with less scrolling down or clicking through.
The Wake-Up Call has already built a following as a regular early-morning roundup by our Shanghai-based Asia Editor, Angela Doland, who works while many of our readers sleep. Now it becomes even more prominent by taking over our a.m. newsletter.
Campbell Soup Co. has selected Publicis Groupe to handle creative and media work for many of its most well-known brands after a competitive review. The holding company will field Campbell’s U.S. retail work, Canadian and Asia-Pacific creative, along with its digital, technology and consumer promotion business. Publicis will also handle media planning and buying for Campbell globally.
The appointment marks the end of the relationship between BBDO and Campbell, which dates back to 1954, making it one of the longest client-agency relationships in the ad business. BBDO declined to comment.
Campbell said the shift reflects “Campbell’s ongoing efforts to modernize its marketing model and integrate communications across disciplines,” according to a statement.
If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock–or you could sound like a blend of all genres. That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running…
It’s hard to believe United could have a worse year than its last, but just a couple months in, 2018 is already shaping up to be a PR disaster for the airline–and this time, bad decisions proved to be fatal. The New York Post reported on Monday night that a dog died onboard a United…
Music has been an integral part of the South by Southwest experience dating back to 1987 when the festival debuted. Legendary names from Johnny Cash, Willie Nelson and The B-52’s have taken the stage at the Austin, Texas, festival over the years, and this year will be no different (SXSW Music officially kicked off Monday)….
Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job working for a consulting firm embedded at the Pentagon with the Air Force’s B-1 bomber team, which sought to rebuild the…
Campbell Soup Co. has selected Publicis Groupe to handle creative and media work for many of its most well-known brands after a competitive review. The holding company will field Campbell’s U.S. retail work, Canadian and Asia-Pacific creative, along with its digital, technology and consumer promotion business. Publicis will also handle media planning and buying for Campbell globally.
The appointment marks the end of the relationship between BBDO and Campbell, which dates back to 1954, making it one of the longest client-agency relationships in the ad business. BBDO declined to comment.
Campbell said the shift reflects “Campbell’s ongoing efforts to modernize its marketing model and integrate communications across disciplines,” according to a statement.
In Romania, hospitals can’t provide shelter for the parents of children under treatment. Sleeping on a chair next to a hospital bed is the only alternative these parents have to watch over their children.
The Outcome: The biggest solidarity campaign in Romania that has started with an online video and brought together 115.000 people, out of whom 636 sat 24/7 on a chair, until the needed money were raised. Over 500,000 € raised for the construction of The Parents’ Home near the biggest oncological centre in Romania.
For people to understand these parents we needed to tell their tragic story: from not having where to wash, eat, sleep to holding everything on the inside and fighting not to cry in front of their child.
The chair became the tool to convince people to donate. We started with a 24/7 activation inviting people to permanently occupy a chair placed in a gallery window, until the money is raised. The call to occupy the chair was launched in a touching online video, telling the story of the chair.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
