Hasta La Creative!

Os rumores já estavam rolando há algumas semanas, mas agora o próprio Danny Boyle confirmou em entrevistas que sim, ele será o diretor do 25° episódio da franquia “James Bond”. Além disso, o cineasta vencedor do Oscar por “Quem Quer Ser um Milionário” também afirmou ao jornal Metro durante o tapete vermelho da estreia de “Trust”, sua …

O post Danny Boyle vai dirigir o novo capítulo da franquia “James Bond” apareceu primeiro em B9.

Aqui no B9 a gente já vem falando há algumas semanas sobre o blockchain e o poder transformador que a ferramenta oferece. A tecnologia já se tornou o assunto mais comentado do SXSW 2018 e promete fazer o mesmo com o ano, ocupando discussões sobre o que ele é e o que ele pode oferecer …

O post VeChain é a primeira marca de blockchain a lançar um comercial (e ele é épico) apareceu primeiro em B9.

Mr. Getler was a former reporter and high-ranking editor who became the first internal monitor of an American TV network when he joined PBS in 2005.

Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to criticize its rival. The ad, a promotion for the mobile video game “Would You Rather,” posted animations of Rihanna and Brown, asking users…

H&M is under social media fire for suing a street artist over the use of his work in a campaign, and the suit could have greater implications for advertising by paving the way to a decision on copyright protections for graffiti art.

In its “New Routine” advertising campaign for activewear, the fast-fashion retailer recently included the Brooklyn graffiti of Jason Williams, also known as Revok. After Williams sent H&M a cease-and-desist letter, H&M fired back with a suit against Williams. In the complaint, filed earlier this month, the Swedish retailer is asking the court to decide whether graffiti counts as artwork that can be protected under the constitution, or illegal vandalism.

“Plaintiffs seek a declaration that their use of images with the graffiti in the background, in connection with the H&M New Routine advertising campaign, does not constitute copyright infringement and that any claim by defendant therefore is barred under the defenses of illegality and/or unclean hands,” read the lawsuit, which was filed in the Eastern District Court of New York. The suit alleges that Williams’ threats to sue for infringement have “placed a cloud over H&M’s rights to use in the future its New Routine advertising campaign.” The work is currently accessible on H&M’s website with both video and images of the Williamsburg, Brooklyn-located work.

Continue reading at AdAge.com

Attendees at South by Southwest last week didn’t know that Elon Musk would make an surprise appearance and tell attendees at this festival of booze, BBQ, music and tech about his aspirations in starting a civilization on Mars, or how artificial intelligence is more dangerous than nuclear warheads.

But Musk’s arrival, and the accompanying buzz that spread from Austin to Australia, was a homerun for SXSW. Organizers said roughly 422,000 people attended the conference between March 10 to March 19 last year. While this year’s numbers have yet to be finalized, organizers expect the tally to be at least that high (or higher) this year.

The notion that SXSW is the conference where companies such as Twitter or Foursquare make their debut is long gone. The fun was balanced by weightier themes such as the lack of ethics in artificial intelligence and the need to hold tech companies accountable. And while larger-than-life spectacles, such as the Google Assistant Fun House (where you could make a car bounce by saying, “OK Google, bounce!”) were present, so were smaller, intimate events, which appeared to be part of a growing trend at this year’s festival.

Continue reading at AdAge.com