Ferramenta permite marcar produtos em publicações orgânicas
O post Instagram libera recurso de compras para todos perfis comerciais no Brasil apareceu primeiro em B9.
Marca se inspirou na década de surgimento do festival, que teve sua primeira edição em 1991
O post Budweiser leva réplicas de metrôs dos anos 1990 para o Lollapalooza 2018 apareceu primeiro em B9.
O Google lançou hoje o Just a Line, aplicativo experimental da empresa que permite que você faça desenhos tridimensionais em qualquer espaço da realidade. O software tem um funcionamento muito simples: você só mira o celular em um espaço e começa a desenhar, seja sua tela o céu, a parede ou o meio da sua …
O post Novo aplicativo do Google permite que você faça grafites digitais no ar apareceu primeiro em B9.
After enduring criticism for allowing the rapid spread of conspiracy theories, the tech giant opened up its checkbook to support reliable journalism over the next three years.
On Instagram you can soon complement or trash talk other people’s Stories, or refer to something you posted previously with an embed a “see post” button. Yep, it’s like the “quote tweet reply”, but now on Instagram for stories.
Police say a video from the Uber self-driving car that struck and killed a woman on Sunday shows her moving in front of it suddenly, a factor that investigators are likely to focus on as they assess the performance of the technology in the first pedestrian fatality involving an autonomous vehicle.
The Uber had a forward-facing video recorder, which showed the woman was walking a bike at about 10 p.m. and moved into traffic from a dark center median. “It’s very clear it would have been difficult to avoid this collision in any kind of mode,” Sylvia Moir, the police chief in Tempe, Arizona, told the San Francisco Chronicle.
“The driver said it was like a flash, the person walked out in front of them,” Moir said, referring to the backup driver who was behind the wheel but not operating the vehicle. “His first alert to the collision was the sound of the collision.”
Retail companies like to emphasize that they put the customer first, but in reality, it doesn’t always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store experience to make the consumer feel good–and spread that recommendation to their friends. Glossier CEO and founder Emily Weiss emphasized that ethos at…
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform’s market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers and/or investigations surrounding how data on 50 million users was shared with third parties to potentially influence voter behavior in the 2016 election….
Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original run for its realistic portrayal of a middle-class American family. The show returns to ABC on March 27, complete with its full…
Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned from the company. Brandt most recently worked at Bloomin’ Brands, where he served as evp, chief brand officer for Outback Steakhouse, Carrabba’s, Bonefish…
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue to be responsible for advertising and special events to aid in recruitment efforts. The new contract is set to expire by Sept….
At a press event in New York City, Google announced today that it’s rolling out the Google News Initiative, in which it’s investing $300 million over the next three years. The goal is to help publishers make money and to combat “fake news,” which consists of several products designed to help newsrooms and media businesses….
Two months after Vince McMahon announced plans to reboot the long-shuttered XFL, the eldest son of McMahon’s erstwhile business partner is looking to steal some of the wrestling mogul’s thunder with a league of his own. And while it’s far too soon to predict how filmmaker Charlie Ebersol’s upstart Alliance of American Football will fare, the startup already has a TV distribution deal in place with CBS.
Speaking to the press Tuesday morning from the Park Hyatt hotel in Manhattan, Ebersol and former Buffalo Bills GM and Indianapolis Colts President Bill Polian took the wraps off their blueprint for the AAF, a new spring football league that’s slated to debut on Feb. 8, 2019the Saturday following CBS’s coverage of Super Bowl LIII. The inaugural AAF game will air on the CBS broadcast network, with the balance of the 10-week regular season schedule slated to run on the cable outlet CBS Sports Network.
Should the AAF kickoff as planned, it will beat the new-look XFL to the market by a full year. McMahon in January said the resurrected XFL aims to begin its first season in late January or early February of 2020.
(TrendHunter.com) When it comes to healthy snacks, today’s consumers are seeking products that go beyond natural ingredient claims and are putting more of a focus on niche dietary restrictions, allergens, and…
Ms. McDougal is the second woman this month to challenge Trump associates’ efforts to bury stories of extramarital affairs.
Publicis Groupe, the world’s third-largest advertising company, lifted its outlook for growth on the conviction that it’s the best placed to triumph over structural changes in the industry.
s”We believe that we are the only ones who have the right assets to succeed,” Publicis Chief Executive Officer Arthur Sadoun said in an interview ahead of an investor presentation Tuesday in London. “We have a positioning that we think is the right one: be the market leader in marketing and business transformation.”
Agencies are battling cutbacks by major advertisers like Unilever and the rise of consultants like Accenture and Deloitte, which are becoming experts in shifting businesses online. Investor concerns about the trends were fueled this month when WPP Plc, the largest ad group, lowered its long-term profit outlook, triggering sell-offs for peers including Publicis, Omnicom Group and Interpublic Group of Cos.
Peter Dailey, who founded Los Angeles-based agency Dailey & Associates in 1968, died last Saturday at the age of 87 in his Pasadena, Calif., home. Along with Jay Chiat and others, Dailey was one of the pioneers of the Los Angeles advertising scene. Before founding his own shop, where he served as chairman and CEO,…
Mitsubishi has returned to network TV in its biggest marketing push in over a decade — one that features the 2018 Eclipse Cross and underscores the brand’s renewed commitment to the crossover market.
The 60-second spot makes it hard for viewers to glaze over the brand’s new Super All-Wheel Control, as a conspicuous red Eclipse Cross zips through the rain at high speed. In a suspenseful duet, Emmy-winning violinist Damien Escobar and pianist William Joseph recreate the Twisted Sister classic “I Wanna Rock,” echoing the closing words, “a classic reborn.”
The brand sees this as the “Eclipse being reborn into a sporty crossover and competing in the hottest growth segment,” Francine Harsini, chief marketing officer of Mitsubishi Motors North America, told Automotive News. “This is a real big chance for us to make a statement here in the U.S.”
Out of the blue, the small distributor of a nasal spray that reverses opioid overdoses got a major endorsement from the U.S. president.
During an event in Manchester, New Hampshire, on Monday, President Donald Trump asked a top executive from Adapt Pharma Inc. to join him on stage and handed him the microphone to talk about the company’s programs that provide free and discounted samples of its Narcan spray to schools and first responders.
“I did not know that he was going to ask me to come on stage and talk about the announcement,” says Mike Kelly, Adapt’s president of U.S. operations. “It was very nice of him to do it and bring awareness to this initiative.”
After coming under fire for its role in the 2016 U.S. election, Facebook is taking steps to prevent what it calls fake news during Mexico’s presidential campaign.
The social-networking giant on Tuesday placed full-page ads in prominent Mexican newspapers including El Financiero under the title “Tips to Detect Fake News.” The company’s logo appears on the top left corner.
After the election of President Donald Trump, Facebook CEO Mark Zuckerberg had to respond to critics who said that certain viral stories on the network, such as a false report saying that the pope had endorsed Trump, could have swayed the election.
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