Mar
22
Ghent University: Dare To Think
Posted in: Uncategorized
Mar
22
Ecotricity: CO2
Posted in: Uncategorized
Using optical illusion, this print ad visualizes the effect of switching to green energy: cutting down carbon dioxide emission. When people stare at the green button on the ad for approximately 20 seconds, they will see the C in CO2 disappears, turning the visual from CO2 into O2.
Mar
22
Op-ed: Live by the data 'dumb fucks,' die by the …
Posted in: Uncategorized
The supposed “bombshell” report around Cambridge Analytica’s exploitation of Facebook customer data for the benefit of Donald Trump’s presidential campaign was hardly a bombshell at all. You marketers know, if it’s not data-driven, it’s guess work.
From the onset of social media (and even before), consumer datayour datahas been dimensionalized, enriched, segmented and recalibrated by data companies and marketers, and then used to hyper-target audiences from there. Some call it “omni-channel offer optimization,” but in lay-speak, it’s just data-driven marketing.
At Facebook’s onset, founder Mark Zuckerberg referred to those who handed over their data as “dumb fucks.” It’s likely that view held true as the site marched toward 2 billion users worldwide.
Mar
22
The true colors of travel: Filling in the gaps in tourism marketing
Posted in: Uncategorized
Spend any time looking at leading tourism campaigns or watching travel shows and you could be forgiven for thinking that African-Americans don’t leave home that much. Travel marketers and publishers predominantly tell the story of one type of jet-setter: Caucasian.
Black and other minority travelers “haven’t been represented because they haven’t been targeted,” says Simon Hudson, director of the Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. But African-American travel is one of the fastest-growing sectors in the U.S., according to Hudson. “People in the hospitality and tourism industry need to be trained on different cultures and different cultural understanding,” he says. “People tend to travel where they feel safe and accepted.”
A growing crop of businesses run by people of color are now beginning to close the gap.
Mar
22
5 Stages in Addressing #TimesUp Advertising
Posted in: UncategorizedFirst of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and inequality in advertising. Those who speak truth to power and attempt to fix things from inside the machine are unspeakably brave….
Mar
22
VH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race
Posted in: UncategorizedDid the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul’s Drag Race? “Yas Gawd!” Sissy That Bot is scheduled to go live at noon ET Thursday, and VH1 spent about three months…
Mar
22
After storm cancels glitzy upfront, Hallmark Channel live-streams its pitch from Central Park
Posted in: Uncategorized
Wearing a Santa suit and a reindeer costume, Hallmark Channel executives braved Winter Storm “Toby” Wednesday night to make their upfront announcements live on Facebook from New York’s Central Park.
It surely wasn’t the glitzy presentation at the Rainbow Room that parent company Crown Media had planned and paid for. But there might not be a better backdrop for the network, best known for its romantic holiday movies, than Central Park blanketed in snow.
Crown Media President and CEO Bill Abbott and ad sales chief Ed Georger were joined by network stars Candace Cameron Bure and Danica McKellar for a short Facebook live event at 6:30 p.m. ET.
Mar
22
Op-ed: Live by the data 'dumb fucks,' die by the …
Posted in: Uncategorized
The supposed “bombshell” report around Cambridge Analytica’s exploitation of Facebook customer data for the benefit of Donald Trump’s presidential campaign was hardly a bombshell at all. You marketers know, if it’s not data-driven, it’s guess work.
From the onset of social media (and even before), consumer datayour datahas been dimensionalized, enriched, segmented and recalibrated by data companies and marketers, and then used to hyper-target audiences from there. Some call it “omni-channel offer optimization,” but in lay-speak, it’s just data-driven marketing.
At Facebook’s onset, founder Mark Zuckerberg referred to those who handed over their data as “dumb fucks.” It’s likely that view held true as the site marched toward 2 billion users worldwide.
Mar
22
Samsung chooses Grant as top UK marketer and creates new team structure
Posted in: UncategorizedSam Grant has replaced Russell Taylor as chief marketing officer of Samsung Electronics UK and Ireland, and has restructured its marketing team.
Mar
22
Getty Images / FiftyFifty: Repicturing Homeless
Posted in: Uncategorized
Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people.
The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way.
The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight.
To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc.
The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless.
More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement.
Find out more about the project and join at: repicturinghomeless.com
Mar
22
Sonnet: Sun Mode
Posted in: Uncategorized
Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians’ futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun.
Mar
22
Google investe em Youtubers para ensinar crianças sobre fake news
Posted in: Uncategorized
Canais com didáticas científicas é um dos caminhos escolhidos pelo Google para combater teorias da conspiração e notícias falsas
O post Google investe em Youtubers para ensinar crianças sobre fake news apareceu primeiro em B9.
Mar
22
SoundCloud celebra talento de seus artistas em primeira campanha publicitária
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Série de vídeos resgata carreiras de artistas que iniciaram sua história na plataforma
O post SoundCloud celebra talento de seus artistas em primeira campanha publicitária apareceu primeiro em B9.
Mar
22
Nova fonte personalizada da Netflix ajudou empresa a economizar milhões de dólares
Posted in: Uncategorized
Novo tipo segue modelo clean já conhecido pelo logotipo da empresa
O post Nova fonte personalizada da Netflix ajudou empresa a economizar milhões de dólares apareceu primeiro em B9.
Mar
22
Raw Concrete Jungle Homes – The JJO House Immerses Residents into the Brazilian Forest (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Brazil-based architeect Arqbox created the JJO House in collaboration with Estudiograma. The house is located in the depths of a Brazilian forest, immersing the architecture into lush surroundings….
Mar
22
5 Ways Social Media Will Disrupt Politics
Posted in: UncategorizedDigital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence has also raised alarms in the form of possible Russian interference in the 2016 presidential election. Recently, Rep. Rick Crawford (R-Ark.) called…
Mar
22
New Study Highlights How Much People Dislike Digital Ads
Posted in: UncategorizedSocial networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of digital display advertising options for clients, but according to a new study, the people they are targeting are far from impressed. Digital experience management platform Instart Logic teamed up…
Mar
22
How Twitter’s Trending Feature Can Be Applied to Every Area of Business
Posted in: UncategorizedIn 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience. But trending algorithms have use cases that extend far beyond learning about Beyonce’s twins — from detecting earthquakes and security threats, to…
Mar
22
Target is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the Title
Posted in: UncategorizedTarget is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely been woven into a storyline more directly than in tonight’s Superstore, where the brand even appears in the episode’s title, “Target.” The integration…
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