Marks & Spencer admits that making sure its marketing is inclusive for all of its 33 million customers is “not second nature”, according to its head of customer experience Maria Koutsoudakis.
Hendrick’s, the William Grant & Sons gin brand, has built a 12ft structure to encourage people to look at the notion of time in a different way ahead of the start of British Summer Time this weekend.
Accenture has ruled out a move into media-buying because it is “trending down significantly” but sees major opportunities in what it calls “brand-meets-creativity enabled by technology”.
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe.
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe.
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe.
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling.
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling.
Brief: Connectivity is key for car brands. But in people’s digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling.
Every trips are similar but our trips are different. They’re unique.
Every trips are similar but our trips are different. They’re unique.
Every trips are similar but our trips are different. They’re unique.
In a saturated sneaker market, San Francisco-based Allbirds opened two years ago with a new offeringa running shoe made of wooland quickly won fans with its innovation. Now the brand is pushing a new sneaker, made from eucalyptus fibers and called the Skipper, and a quirky brand campaign to go with it.
The marketing effort comes via Opinionated, the new Portland, Oregon-based agency helmed by advertising vet Mark Fitzloff and hired by Allbirds in November.
“It’s a great opportunity for us to make sure everybody knew Allbirds not just as a wool shoe company but rather one committed to innovation with materials,” says Julie Channing, VP of marketing at Allbirds.
After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location. Location and social media have a long history of not working out well. Facebook has tried several times to crack location (most recently with a stand-alone app…
Have you ever wanted to remove a user from a group conversation on Facebook Messenger? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Also note, when you remove a user from a group conversation, a notification will be added to the conversation’s chat…
Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People love to hear, watch and share stories with the people who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more…
Spend any time looking at leading tourism campaigns or watching travel shows and you could be forgiven for thinking that African-Americans don’t leave home that much. Travel marketers and publishers predominantly tell the story of one type of jet-setter: Caucasian.
Black and other minority travelers “haven’t been represented because they haven’t been targeted,” says Simon Hudson, director of the Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. But African-American travel is one of the fastest-growing sectors in the U.S., according to Hudson. “People in the hospitality and tourism industry need to be trained on different cultures and different cultural understanding,” he says. “People tend to travel where they feel safe and accepted.”
A growing crop of businesses run by people of color are now beginning to close the gap.
Olive Garden is dropping its popular “Buy One Take One” offer this quarter, a sign that restaurant chains are willing to sacrifice some customer traffic in order to wean themselves off promotions.
The company is pursuing an everyday value strategy, meaning it wants customers to feel like they’re getting a good deal on their food without a special offer, according to the Italian chain’s parent, Darden Restaurants. The Buy One promotion had let customers order one meal to eat at the table and then a second one for later at home.
“It may have have a short-term impact on traffic,” Darden CEO Gene Lee said on a conference call Thursday. But he expressed confidence that the chain could absorb the hit. “I’m encouraged by Olive Garden’s momentum,” he said.
The & Partnership London has picked up the full-service account for Secret Cinema, the specialists in immersive cinema experiences, following a competitive pitch process.
Abigail Comber, head of customer for British Airways is leaving the airline after a career that spans 26 years.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
