Hasta La Creative!

More than 18 million watched ABC’s reboot of a show that has more than nostalgic appeal.

Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo’s Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible for one of the biggest brand fails of 2017. At the Advertising Research Foundation’s annual conference on Tuesday, Jakeman sat down with ARF president…

Broadcast TV’s love affair with nostalgia is in no danger of abating, as ABC’s revival of “Roseanne” put up the sort of monster ratings that are almost impossible to come by in 2018.

According to preliminary Nielsen data, the one-hour “Roseanne” premiere averaged 18.2 million viewers and a staggering 5.1 in ABC’s target demo, which works out to 6.57 million adults 18 to 49. To put those deliveries in context, they mark the highest 18-to-49 turnout for an episode of an ABC comedy since the season four premiere of “Modern Family” scared up 14.4 overall million viewers and a 5.5 in the dollar demo on Sept. 26, 2012.

Season-to-date, “Roseanne” now stands as the second most-watched, highest-rated episode of scripted TV, trailing only the post-Super Bowl LII broadcast of NBC’s “This Is Us,” which averaged 27 million viewers and a 9.3 rating. Among shows that aired in their regular time slot, “Roseanne” is No. 1 with a bullet, topping the season premiere of CBS’s “The Big Bang Theory” (17.7 million viewers, 4.1 adults 18 to 49 rating).

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LinkedIn’s Active Status feature allows users to see when their connections are actively on LinkedIn or available to contact on mobile. If you don’t want your own active status to be displayed, our guide will show you how to change your active status from within the LinkedIn mobile application. Note: These screenshots were captured in…

Facebook’s efforts to save face after the Cambridge Analytica data scandal continued with Wednesday’s announcement of a cleanup of its privacy tools. Vice president and chief privacy officer Erin Egan and vp and deputy general counsel Ashlie Beringer announced in a Newsroom post that Facebook took several steps to make its privacy settings easier for…

AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand. “We have made the decision to consolidate our Bud Light social and…

Walmart is pulling Cosmopolitan magazine from its checkout lanes, bowing to pressure from an activist group that sees the publication’s racy covers as “sexploitation.”

The world’s largest retailer will now sell the Hearst Corp. publication just in its magazine aisle, spokesman Randy Hargrove said on Tuesday. The National Center on Sexual Exploitationa group with roots in fighting pornographysaid it had been working “behind the scenes” with the retailer for months on the decision, which is intended to make Walmart’s checkout aisles “family-friendly.”

“While this was primarily a business decision, the concerns raised were heard,” Hargrove said in an email.

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