Hasta La Creative!

Unlike the first time, the EGOT winner accessorized the gown heavily, wearing a black headband, a collar necklace, a chunky bracelet and earrings.

Reba McEntire had to get used to the feel of a mustache on her face to play Colonel Sanders. The first woman and first musician to embody Colonel Sanders, as part of Wieden + Kennedy’s ongoing celebrity colonel campaign, McEntire put on the spokescharacter’s famous white suit, mustache and goatee this past December to film…

Over the past six months, Scott Rogowsky has risen to fame as the host of mobile game show HQ Trivia, which draws millions of people twice a day for the chance to win cash. Rogowsky has been trying to make it in New York’s comedy scene for a decade and has an improv-inspired talk show…

After more than a decade struggling on the stand-up circuit, Scott Rogowsky is a bona fide star. Thanks to his gig hosting the addictive, mobile game-show app HQ Trivia, this native suburban New Yorker is recognizable to millions of Americans who log on and play the game twice a day, every day. If you’ve ever…

In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like Google, Facebook and Instagram have grown into virtual monopolies. This shift has not only affected consumers, it has also changed retail and the way smart marketers approach commerce. Nowhere is…

Ovo Energy has debuted its biggest-ever ad campaign as a provocative challenge to climate change deniers, in the first work released by start-up agency collective Uncommon.

(TrendHunter.com) These March 2018 fashion ideas incorporate editorials, runway shows, pop-ups, celebrity releases,  lingerie, function-focused accessories, and much more.

One unique release comes from MYAR, a…

(TrendHunter.com) The top March 2018 branding ideas see a number of companies offering a range of better-for-you products, as well as launching campaigns that push for positive societal change.

Millennial pink…

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, Chief Brand Officer Marc Pritchard said in a speech to the Association of National Advertisers Media Conference in Orlando on Thursday.

Pritchard also outlined how his company will bring more media agency work in house and reunite creative and media sides of agencies.

The biggest change with digital players may be attitude. Pritchard recounted a recent meeting with YouTube CEO Susan Wojcicki on what her platform is doing to shape up on accountability issues. “She shared her realization that YouTube had outgrown its infrastructure, similar to when a small city grows into a big metropolis,” Pritchard said. “She realized the impact YouTube has on popular culture, leading to a genuine commitment to be on the ‘right side of history’ in making YouTube a positive force.”

Continue reading at AdAge.com

(TrendHunter.com) The New Year has brought a handful of new ideas to help businesses push various products and services, and this list of March 2018 marketing trends, touch on just a few.

This month, Musicbed…