Hasta La Creative!

Sarah Hofstetter is the global CEO of 360i, a full-service digital-first agency, among other things. In this preview of an upcoming Ad Age “Ad Lib” podcast, we cover the agency’s new Amazon practice, the future of voice, kosher restaurants in Cannes and more. Our conversation has been edited.

What’s the biggest challenge in dealing with Amazon?

It’s about hiring the right talent. A lot of people say they know what they’re doing in the environment, but it’s like the early stages of Google and Facebook, where people would say, “I’m a social media ninja,” and it turned out they knew how to use Facebook. Just because you’re a frequent buyer of Subscribe & Save, it doesn’t make you an Amazon expert. For us it’s about curating the right kind of talent.

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If you know Getty Images, you’re probably either a photo editor or someone who just happened to stumble on the site while perusing photos from a big event like the Olympics.

Getty wants to change that.

The 23-year-old company plans to step beyond its b-to-b roots with a new consumer-facing website called Foto, officially launching this week, where its massive wealth of images will be curated for a wider audience to explore and enjoy.

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Digital agency e3 and strategy consultancy London Strategy Unit (LSU) have merged and adopted a new brand, Great State.

Spike Jonze has long been deeply embedded in the dance world. He explored movement in everything from the Fatboy Slim videos he helped to choreograph in the late ’90s, to Levi’s “Crazy Legs” commercial a few years later, all the way up to the famous 2016 Kenzo film he directed starring Margaret Qualley–which was a…

Outdoor, Print
McDonald’s

McDonald’s is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the “Follow the Arches” campaign came from noticing that all over Canada, there were different road signs for McDonald’s resturants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the “M” in the arches in whichever direction they need to go.

Advertising Agency:Cossette, Toronto, Canada
Media:Omd, Novus

Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought to the United States as the children to remain in the country. The American Civil Liberties Union had a message for Trump–you created this problem,…

Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll. For retail brands, AR…

In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon…

(Update: In an Instagram post Monday evening, Diet Madison Avenue announced that its account had been recovered or reinstated, without providing detail. “Oh look,” a new image said, “we have friends at Instagram too #heretostay.”)

Anonymous Instagram account Diet Madison Avenue, which since January has been publicly naming advertising industry execs it says have engaged in sexual harassment, has gone dark.

The group tweeted on Monday morning that it either got hacked or the Instagram account was shut down due to complaints.

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In January, a friend asked me if I had heard about an Instagram account called Diet Madison Avenue that was trying to get men fired for sexual harassment. I followed briefly to see if it was something I could support and quickly realized how dangerous anonymous social media could be. I unfollowed. Then people started getting fired and I knew I had to do something.

I was lucky to find a group of like-minded women in the agency and production world to collaborate with. We decided to take on Diet Madison Avenue in the open letter we have published on our social media pages since these are our personal opinions and not the opinions of the companies we all work for. Many others, due to potential consequences from DMA or their employers, declined to publically sign their names despite their support for our message.

Diet Madison Avenue is creating a culture of fear. Men are afraid of ending up on a public list accusing them of sexual harassment without explanation. Women are afraid of being bullied by DMA for condemning the account and its practices. DMA is having a one sided conversation. It publically shames anyone who disagrees with their opinions. It further humiliates men who have been fired for reasons that are undocumented by the processes set forth by companiesadding pig noses to photos of them and reposting ad announcements with comments that further the damage to their reputations. This isn’t the way to further women’s positions in the workplace, and the many women I have been working with on this letter believes it hurts us in a serious way.

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