Hate speech isn’t a new problem, but in the social media age, the rate at which it can be spread has exponentially increased. But can artificial intelligence help stop it? Agency Possible and its longtime partners at social media marketing software company Spredfast wanted to do something to slow the rate at which hate can…
Procter & Gamble Co. was one of the first big marketers to jump into automated digital media buying, developing its own proprietary system eight years ago, well before “programmatic” became an industry buzzword. Now P&G is moving away from programmatic and plowing more money into e-commerce platforms run by the likes of Amazon and Walmart, according to a report from consultancy L2.
The strategy appears to be working, according to L2, which gave P&G its highest, or “genius,” rating in the home-care space for its digital marketing practices, followed closely by Clorox Co.
Big traditional marketers have in recent years tried to prove or maintain their relevance by spending more on digital, but L2 suggests the focus has shifted to spending more wisely, relying less on fraud-fraught programmatic and more on search closer to where people make their buying decisions.
The hosts, all veterans of the Obama White House, will broadcast a series of hourlong specials focused on the midterm elections.
Facebook launched Rights Manager in April 2016 as a way for video publishers and creators to prevent unauthorized use of their content, and Thursday, the social network announced that the tool has been extended to cover videos on Instagram. Head of product, rights and music Fred Beteille announced in a blog post that current Rights…
Omnicom’s 180 confirmed today that global CEO and partner Michael Allen will be leaving the agency “micro-network” after more than 11 years. Global president Al Moseley succeeds the departing executive, who will purportedly remain with 180 for an undetermined period while assisting with the transition. “CEO and partner Michael Allen has decided to leave the…
Brands and developers using Messenger Platform can now access all of the resources they need in one centralized location. Head of Messenger business Stefanos Loukakos introduced the new Messenger Platform website in a blog post, saying that it “will constantly be updated with information about the latest tools and platform features to enhance your Messenger…
The research highlighted that majority of potential car buyers watch auto reviews on YouTube before deciding on their new car. And what they particularly look for is the final verdict by an auto expert. We hijacked the existing auto reviews of our competition and played our verdict of the All-New S-Cross within 5 seconds as a pre-roll. Thus creating the Pre-Verdict Pre-Roll. We began with the end and drove over their five minutes in five seconds. ?
Director Geordie Stephens is moving to experiential collective Helo after more than a decade as director at Tool. Stephens, a former creative director at Crispin Porter & Bogusky, has directed work for brands including HP, Nokia, Tostitos, Mini and Burger King. Inspired by his study of installation art & sculpture at UC Santa Barbara and his work on the Levi’s Museum in San Francisco, Stephens says he now wants to “create experiences that address the evolving nature of the business.”
Heineken USA’s top marketing executive is defecting to Diageo.
Nuno Teles, a 14-year Heineken veteran who has been U.S. chief marketing officer since early 2014, is departing to take over as the president of Diageo’s beer division, which includes Guinness, starting in March.
His replacement as of April 15 is Jonnie Cahill, who comes from Heineken’s global headquarters in Amsterdam, where he is global commerce senior director on the brewer’s low and no alcohol brands. He previously served as the brewer’s CMO in Russia.
(TrendHunter.com) The footwear industry is constantly buzzing with innovations in materials and brand-new silhouettes and in order to balance the influx of the new, brands have been updating the designs of beloved…
Multiples sources confirm that Hill Holliday went through a round of layoffs in its Boston headquarters over the course of the past week. Information first began coming in last Friday.
Sources differ on exactly how many employees were impacted by the staffing cuts, but we can confirm that the total was 30 or more. It’s also unclear which departments were impacted.
The news follows some significant account losses for the IPG network.
In December, Dunkin’ Donuts launched a creative review after nearly two decades with Hill Holliday. The incumbent was invited to participate in the review, but it’s unclear whether Hill Holliday accepted Dunkin’ Donut’s invitation to defend the account as the agency directed inquiries back to the client. Dunkin’ Donuts spent around $150 million on measured media in the U.S. in 2016, according to Kantar Media, so such a loss would be a considerable blow to the Boston-based agency.
Last May, Chili’s also ended its decade-long relationship with Hill Holliday and launched a review which concluded with the chain handing a project-based assignment to O’Keefe Reinhard & Paul. Chili’s spent around $129 million on measured media domestically in 2016, according to Kantar Media.
Hill Holliday is actively involved in several pitches, according to our sources. It was one of five finalists in a creative review launched by BMW last October.
Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level? Toyota topped that list with the Saatchi & Saatchi spot “Good Odds,” according to new data from Unruly, based on the company’s “EQ” scores, a combined metric that scores ads on their likely emotional, social and business impact….
Niantic revealed the next Legendary Pokemon scheduled for release in Pokemon Go: Rayquaza. Originally found in the Hoenn region of the Pokemon universe, Rayquaza will be available to capture in Raid Battles around the world from Feb. 9 through March 16. In addition, Niantic said additional Dragon- and Flying-type Pokemon from the Hoenn region will…
Marijuana is legal in some form (medical, recreational or both) in 30 U.S. states and the District of Columbia, but when it comes to digital media efforts related to the industry, social media platforms seem to be stuck in 1936, when the cult classic Reefer Madness was released. Several experts explained that many social networks,…
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