Hasta La Creative!

Veda Partalo, a longtime planner who is currently head of brand strategy at McCann New York, will soon leave the agency to begin a new job at Spotify, according to two parties with knowledge of the move.

While the precise nature of the role is unclear, we’re told that it will concern the audio streaming service’s global marketing strategy.

Spotify, which currently works with Wieden + Kennedy New York but does not maintain an agency of record, launched a self-serve ad platform late last year as part of an ongoing effort to expand its advertising business.

Partalo came to McCann in late 2016 after a stint at Untitled Worldwide, the agency best known for its God of War campaigns. She was head of strategy there and held similar positions at Droga5, Fallon New York, BBH and Ogilvy.

McCann declined to comment on the news. We’ve reached out to Partalo and Spotify and will update the post if we receive a response from either party.

Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role in the office. (The agency eliminated its chief technology officer position last year.) Oakley officially joined Deutsch’s New York office on Feb. 1, but the…

Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store–plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: General Electric gently calls attention to the way its technologies affect the lives of people across the planet in subtle but profound ways. Dunkin’ Donuts celebrates the “early risers” and the “DIYers”including Meghan Duggan, captain of the U.S. Women’s National Hockey Team. And Toyota serves up the story of a man who says “I’ve outrun fear, I’ve outrun pain, I’ve outrun anger and doubt and self-pity” in a spot that reveals his quest to regain the use of his legs through rehabilitative therapy; it’s part of Toyota’s continuing “Start your impossible” campaign.

Continue reading at AdAge.com

Aconteceu na noite do último domingo (11), no Beverly Hilton Hotel, a 71ª edição do Writers Guild Award, o prêmio do sindicato de roteiristas de Hollywood. A premiação é um importante termômetro para a definição dos vencedores do Oscar de Melhor Roteiro e de Melhor Roteiro Adaptado. Entre as séries, o destaque é “The Handmaid’s Tale”, que conquistou …

> LEIA MAIS: “Corra!” e “Me Chame Pelo Seu Nome” vencem prêmio do Sindicato dos Roteiristas

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Sunday were in for some seriously immersive advertising at halftime. A special tarp was pulled across the court, the lights went down, and a two-minute video for the video game God of War was projection-mapped on the court,…