As the first pitchers and catchers start to report to spring training the San Francisco Giants have named 215 McCann as the team’s new agency of record, following a review.
“We met with several agencies, and we connected with 215 McCann immediately,” Giants executive vice president of business operations Mario Alioto said in a statement. “We had a strong chemistry from the start and 215 McCann seemed to really understand our brand and our organization goals. The quality of their work — both strategy and creative — was equally impressive. Having worked together for a few months now, we are thrilled with our decision.”
“The Giants are widely regarded as pioneers and leaders in professional sports and throughout the community,” added 215 McCann chief creative officer Scott Duchon. “We look forward to celebrating this team that represents Bay Area values of innovation, diversity and inclusion.”
215 McCann will be tasked with launching a new campaign celebrating the MLB team’s 60th anniversary in San Francisco.
The Giants franchise pre-dates such conventions as the four-ball walk (1889) and the modern distance of the pitching mound to home plate (1893). Founded as the New York Gothams in 1883 and renamed the Giants three years later, the team stayed in New York until the 1958 season when it moved to Seals Stadium, which had been the longtime home of the Pacific Coast League’s San Francisco Seals, before spending nearly four decades in Candlestick Park. The Giants settled in their current home, AT&T Park, in 2000.
It shouldn’t be hard for 215 McCann to find events to celebrate as the Giants have had their share of recent success, winning three World Series titles since 2010, most recently on the strength of a historic World Series pitching performance by Madison Bumgarner in 2014.
