Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the most-mentioned video game globally in…
ICF Olson, the Minneapolis-based agency network created in 2016 by consultancy ICF International’s acquisition of indie agency Olson and its affiliates, is in the midst of some big leadership changes.
As part of that shift, it has recently parted with some employees, most prominently CEO Louise Clements.
“We thank Louise for her tremendous service to our clients and her work to help create the strong momentum we are seeing as an agency,” read a spokesperson’s statement. “We’re excited about the number of new opportunities ahead for ICF Olson and we feel very good about the team we have assembled. We have world-class talent across the agency and a very strong and capable leadership team that will continue to drive value for our clients. We look forward to adding to that team in the near future and investing in new areas of growth and momentum.”
Clements joined the company just under two years ago as group leader after serving as president of the North America East division of MRM/McCann and leading Facebook’s ad sales in Canada.
She later promoted to CEO and global agency lead while overseeing a gradual consolidation of the operation, which has more than 800 employees across 14 offices in the U.S., Canada and India. In discussing a series of senior-level hires early last year, Clements described ICF Olson as “a nascent agency that is the result of eight acquisitions,” adding, “We’re only 2 years old, and now have the opportunity to get it right based on the customers’ needs, which is very refreshing.”
The network is expected to announce a new leadership hire soon but is not ready to share details at this time. And this is not the only recent round of changes: Last May, ICF Olson parted with execs in Minneapolis and Toronto including the chief creative officer and president, respectively, of those offices before announcing the addition of a chief growth officer and a chief people officer.
Expect more news to come.
Last month, W+K launched a “DTF” campaign for OkCupid, redefining the term in ways meant to showcase the different types of couples who meet with the online dating service.
While the campaign actually dreams up less obscene acronyms for the letters, conservative extremist group CitizenGo (which was founded in Madrid around five years ago and operates campaigns in some 50 countries) still found plenty to be offended by. Among the objections the group has to the campaign is that it “promotes drug use” (One ad reads “Down to Four Twenty” and pictures a couple lounging on a levitating chair) and “promiscuity” (Presumably taking issue with “Down to furiously make out”). According to the group, W+K’s wicked ads even promote “prostitution,” although we have no idea where they’re getting that one from.
Mostly though, CitizenGo’s issues with the campaign go back to the group’s primary focus: who is putting which sets of genitals where … and when.
One can see, via a cursory glance at the group’s other recent efforts, that it focuses primarily on an anti-LGBTQ agenda. Other petitions include:
You get the (very repetitive) point.
Its main objection to the OKCupid then, is the “Down to Fall Head Over Heels” ad showing a romantic relationship between two women.
The group’s petition notes that W+K’s campaign for the online dating site will “will be viewed by millions, including children, in public spaces.”
We have a feeling the ads will stay up, though.
It doesn’t take a lot for people to stop believing in their institutions. It doesn’t take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become…
Voice technology was everywhere at CES this year (toilets included), in large part because it’s an easy, natural interface. But it still requires input from consumers–which, at least in marketing terms, means friction remains. “There are few things more natural than simply asking for something and having that thing brought to you,” said Jason Snyder,…
Happy Friday, and Happy Chinese New Year! Valentine’s Day is out of the way and all of the boxes of chocolate, flowers and sappy social media posts are behind us, which means the next big occasion to anxiously await is Ad Age’s annual Agency A-List, due out Sunday night.
Before we head into the long weekend for President’s Day, let’s see what happened in agency news.
Don’t even think about it
2017 foi um ano turbulento para a Uber. A empresa passou por denúncias de assédio sexual tanto contra funcionários da companhia quanto contra motoristas do aplicativo em diversos países, inclusive no Brasil. Além dos escândalos, houve trocas na diretoria, processos judiciais e restrições regulatórias e o resultado disso tudo foi que a Uber terminou o ano com uma receita de …
> LEIA MAIS: Uber revela balanço de 2017 e resultado foi prejuízo de R$ 14,6 bilhões
The N.B.A. star was reacting to the Fox News host’s mocking comments toward his former teammate, LeBron James.
I Didn’t Name My Agency ‘Something Massive’ So You Could Make a D*ck Joke
Dentsu’s Global Profits Drop Due to ‘Fight Against Overwork’
We Hear: BBDO Will Try to Repair Wells Fargo’s Reputation in Wake of Account Fraud Scandal
TBWAChiatDay Hires ECD Duo of Amy Ferguson and Julia Neumann Away From MullenLowe
R/GA, TBWA Vet Leaves Under Armour to Join Weber Shandwick as Executive Creative Director
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize…
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process–like the work Jordan has to do to get into his character as Erik Killmonger…
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began the process of moving its…
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she’s found herself toting around trade-show floors. It goes like this: “Everything is heavily logoed, and I have to decide: Do I toss this?…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In a high-energy spot, Subway says “Make it what you want”whether it’s hot or cold or fresh or epic or fun or whatever (they’re talking about life and sandwiches). Groupon serves up another of its ads starring sassy spokesperson Tiffany Haddish. And Toyota presents a beautifully filmed short narrative about a young boy living in a small Italian town who aspires to be a world-class cyclist; it’s part of Toyota’s ongoing “Start your impossible” campaign.
BACKGROUND
Kandima reached out to us and needed an identity. What we first thought was ‘branding for a hotel in the Maldives’, turned out to be the big, wet dream task of branding an entire island. Kandima is a newly opened family resort on its very own atoll in the Maldives. When we got the brief it wasn’t even built, but only seeing aerial images of the actual atoll and the architectural drawings were enough to make us scream YES! What a paradise.
THE CASE
Many resorts on the Maldives are rather luxurious, but Kandima wanted to be new and different. They are a resort where everyone should feel welcome, various ages and with guests from all around the world. Therefore, it was important to create a vibrant and flexible brand, that is easy to roll out all over the island, with many different touch points. For instance, there are nine different restaurants and outlets on the island, we designed logotypes and identities for each and everyone. Kandima wanted a distinct symbol, something you should almost be able to draw in the sand. We created their Brand Identity Guidelines and rolled it out on the website, on signage and on to different collateral such as soap bottles, towels, coffee cups and more.
Follow the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade.
A coup d’etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week’s episode of Seinfeld. But no longer. The last year has marked a distinct shift in power…
Almost three decades after its spot “Lion,” directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts–with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
