There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and becoming more aware of the diversity of their audiences. There was a time when a content creator could rely on a new platform…
It has been a year since the Government appointed Sector Champions from different industries to raise awareness of disability. Sam Phillips reflects on her role as the ad industry’s Sector Champion.
The Football Association is planning to scale its five-a-side tournament with better experiences for players and fans.
O2 is reviving its “Follow the rabbit” campaign on a bigger scale for the Brit Awards with a trippy film set to a track by electronic duo The Chemical Brothers.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Domino’s has finally overtaken Pizza Hut as the biggest pizza chain both in the U.S. and worldwide. Wasting no time, the chain inserted the phrase “the largest pizza company in the world based on global retail sales” into the first sentence of its fourth-quarter earnings release, Ad Age’s Jessica Wohl reports. Global retail sales exceeded $12.2 billion in 2017, compared to $12.03 billion for Pizza Hut.
Produce UK, the experiential and placemaking agency, has announced the appointment of Sam Oxley as managing director.
Maribel Vinson, a three-time Olympian and renowned coach, had another distinction that is almost forgotten: She was the first female sportswriter at The New York Times.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Domino’s has finally overtaken Pizza Hut as the biggest pizza chain both in the U.S. and worldwide. Wasting no time, the chain inserted the phrase “the largest pizza company in the world based on global retail sales” into the first sentence of its fourth-quarter earnings release, Ad Age’s Jessica Wohl reports. Global retail sales exceeded $12.2 billion in 2017, compared to $12.03 billion for Pizza Hut.
Recent media agency and solution launches are advocating blockchain technology as the key to solving the lack of transparency in media buying.
Because, the global brand experience agency, has hired Natasha Blevins to lead its creative output in the UK.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
The Players’ Tribune, a pet project of Derek Jeter’s, allows the stars to tell their own stories. It’s occasionally great — but is it journalism?
Next to Apple’s iOS and Google’s Android, Amazon’s voice assistant may be turning into the third great consumer computing platform of our era.
If we really loved risk, we would be scaling mountains, performing stunts or cave diving. Not working in marketing. But often, the way to create real business impact is tied to taking risks. The trick is that this requires marketers to stop associating risk with impending doom and to start viewing it as a gateway to new opportunity. In fact, a willingness to take risks is a marketer’s greatest asset right now.
From our experience working with disruptive brands and business models, we’ve seen the best results when marketers are willing to shed their fearsand even some letters from their titlesand transform from marketers into makers. Not in a Williamsburg Maker Faire manner, but in an agile, high-wire walking, “fail fast and keep going” kind of way.
We know it’s easier said than done. But if your ambition is to change minds and models within your organization, and your brand’s growth trajectory, we have three tips to help get you there:
As depicted in “Battle of the Sexes,” about the legendary rivalry between Billie Jean King and Bobby Riggs, BJK challenges the United States Lawn Tennis Association over its ginormous gender pay gapand founds a breakaway tournament. Its future, at first, is highly unfunded. Saving the day, the group’s female manager, puffing away at a news conference, announces a sponsorship deal with Philip Morris’ new “libber” cigarette brand, Virginia Slims.
Thus the Virginia Slims Circuit was born. In spite of the obvious contradiction of marrying smokes to championship athletics, it was a genius move. The brand launched in 1968, boasting a rebel spirit in its signature jingle: “You’ve come a long way, baby, to get where you’ve got to today.” Print and TV ads from Leo Burnett, the agency that created the Marlboro Man, showed a proper, shirtwaisted Victorian wife hiding her tobacco habit from her husband, before cutting to a stylish, animated modern woman. Though Philip Morris was co-opting Gloria Steinem-era feminism, the breakthrough ads seemed more aspirational and fashionable than politicala new, nonthreatening form of liberation. (Liberation lite?)
The brand enjoyed phenomenal growth through the 1990s, until it faced competition from newer brands and younger smokers rejected the old-libber message. The cig was made longer and thinner, and the “long way, baby” line was updated to “It’s a Woman Thing.”
Despite living in a world-beating Olympic powerhouse, almost half of Britain fails to meet recommended physical activity targets. ITV and The National Lottery came together to tackle this problem and host a sports day like no other.
Droga5 London explains how the genealogy company’s Brexit themed ad isn’t a “conversation you’ve already heard”.
Technical expertise and emotional intelligence are not enough to lead a business, warns MediaCom’s chief transformation officer.
Bill O’Reilly, Rush Limbaugh and Jack Kingston express suspicion toward the teenage survivors. The website Gateway Pundit claims they were coached.
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer’s rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald’s, Microsoft, Mondelez and more. But clients have learned from past mistakes; this time they’re…
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