Hasta La Creative!

Despite reporting a healthy 20% increase in net income for 2017 to $15.9bn (£10.5bn), Facebook reported declines in user numbers and usage time.

Property website Zoopla has apologised after its latest ad campaign was accused of making light of the recent #metoo campaign against sexual harassment.

The IPA’s former director of media has close shave when he should have been putting his feet up learning more about Richard Huntington’s dog, while WPP’s links to the Presidents Club have perhaps been explained.

Gurjit Degun loves BBC Sport and Y&R London’s work for the Winter Olympics.

For the past month, Facebook has been open about how it is messing with its secret formula to create a better environment for peopleone that is less harmful to people’s psyches.

On Wednesday, Facebook executives Mark Zuckerberg and Sheryl Sandberg shed new light on how changes to its News Feed are impacting the time people spend with the social network, and what they think that means for its future.

Facebook says it will show fewer posts from untrustworthy news sources and low-quality viral videos, emphasizing instead posts from family and friends to encourage more “meaningful” interactions. We “can improve people’s lives by doing that,” Zuckerberg said during a call with Wall Street analysts after releasing quarterly results on Wednesday. “So we’re absolutely going to go do that.”

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Voters in USA Today’s March Madness-style bracket pitting its Super Bowl Ad Meter winners so far against each other have settled on a favorite: Budweiser’s 2014 “Puppy Love” by Anomaly.

The spot defeated another Bud Super Bowl ad, “Brotherhood,” also by Anomaly, and also featuring Clydesdales and the trainer who’d return in “Puppy Love.” The 2013 spot was used to promote Budweiser’s new Twitter account, where the first post asked followers to help name the baby horse born at the Anheuser-Busch ranch in Missouri and shown in the commercial, according to its entry in the Super Bowl Ad Archive.

USA Today, Ad Age’s editorial partner this year on Super Bowl coverage, began with 30 ads from the past 29 years of its Ad Meter popularity contest for big-game ads. The very first winner, American Express and Ogilvy & Mather’s “Dana and Jon Do Miami” starring “Saturday Night Live” stars of 1989, didn’t make it out of the first round of public voting, topped by Budweiser’s football-and-animals gem “Instant Replay,” created by Hill, Holliday, Connors, Cosmopulos for the 2003 game. None of the “top seeds”determined by their original Ad Meter scoresadvanced either. Instead Anheuser-Busch, the prolific Super Bowl advertiser, took 10 of the 16 second-round slots.

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(TrendHunter.com) This summer in Tokyo will see the opening of the Mori Building Digital Art Museum: teamLab Borderless as part of a collaboration between Mori Building and the art collective teamLab. The new digital…

Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.

If you want Super Bowl pizza news, we have you covered. But we start with some interesting developments in e-commerce.

Amazon isn’t so scary after all

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KFC’s campaign featuring a dancing chicken was the most complained about ad last year, according to the Advertising Standards Authority.