Hulu has whipped up an unsettling ad for Super Bowl viewers for a second year. After last year’s Big Game spot for The Handmaid’s Tale, which gave audiences their first look at Elisabeth Moss enduring a dystopian nightmare, Hulu is back at it again Sunday with a creepy ad for its upcoming Stephen King-inspired anthology…
This year’s 10 percent decline in NFL ratings didn’t keep advertisers from paying more money than ever before–north of $5 million–for a Super Bowl ad. And while some NFL advertisers expressed concern over coverage of national anthem protests during the regular season, their anxiety didn’t spill over into Super Bowl ad sales. Last fall, some…
Silicon Valley software giant Intuit has been around 35 years ago–so why is it launching its first corporate brand campaign now? The company has long supported two of its biggest brands, QuickBooks and TurboTax, with national ad campaigns. Yet few know that Intuit is behind both of those products in addition to web-based financial management…
The TV network that airs the Super Bowl in any given year doesn’t let rival broadcasters buy big-game time to promote their newest series. Yet, in the last several years, they have opened their doors to streaming video platforms, who are arguably bigger threats, to advertise original series.
Hulu and Amazon’s Prime Video will both use NBC’s airwaves on Sunday to promote upcoming series during the game. It is unclear whether Netflix will join them, after running its first Super Bowl ad last year to promote “Stranger Things.”
The Super Bowl networks apparently view streaming services much the same way they see cable networks, which they occasionally let advertise in the game. The History Channel, for example, was able to promote “Swamp People” in 2012 (“This Is Your Boss”).
Mr Kipling owner Premier Foods has promoted Yilmaz Erceyes to UK marketing director, replacing the outgoing Helen Warren-Piper.
With his Yeezy Season 6 Kim-a-likes, the artist-designer adds a much-needed element to his style arsenal.
In columns and books, Mr. von Hoffman examined American politics and culture from a left-wing perspective over five decades.
Two years after running a Big Game spot that sparked a fair amount of backlash, Quicken Loans is returning to the Super Bowl. The Detroit-based brand is running a 60-second ad in the second quarter of the game on Feb. 4 to highlight its Rocket Mortgage product.
“The timing is right,” says Casey Hurbis, who joined Quicken as chief marketing officer last spring after six years with Fiat. “We launched Rocket Mortgage and introduced it to the world two years ago and it’s been growing and maturing. Now’s the time to be back in front of 140 million people and share what we’ve been up to.”
Hurbis declined to comment about any celebrities featured in the ad, which Quicken will not release until after the game.
Pepsi is going “Back the the Future” with its 2018 Super Bowl ad, which takes a quick spin through decades of the brand’s brushes with pop culture, ranging from the DeLorean time machine that one-time Pepsi endorser Michael J. Fox used in the classic 1980s film franchise to quick clips of pop stars like Michael Jackson and Britney Spears.
As previously teased by the marketer, the spot also makes a reference to Cindy Crawford’s iconic 1992 Pepsi Super Bowl spot, but this time her son Presley Gerber appears in place of the two gawking boys from the original. Jimmy Fallon supplies the voiceover for the ad, called “This is the Pepsi.” NBC’s late-night comic will also narrate a 10-second countdown to Justin Timberlake’s halftime show, which is sponsored by Pepsi.
Other celebs appearing in the 30-second Super Bowl ad include motorsports legend and PepsiCo endorser Jeff Gordon, as well as Pepsi’s “Uncle Drew” elderly basketball star character, played by NBA star Kyrie Irving.
July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke.
Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”… Get packed. The Journey Begins. sprayground.com/luggage
Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”… Get packed. The Journey Begins. sprayground.com/luggage
Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”… Get packed. The Journey Begins. sprayground.com/luggage
Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”… Get packed. The Journey Begins. sprayground.com/luggage
Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners. The mythological Greek deity joins other unlikely–but ocean-savvy–endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film….
February 2018 marks a huge month for sports and, as such, there’s an inclination for brands to take advantage of the hype surrounding events like the 2018 Winter Olympic Games in Pyeongchang, South Korea. There’s a reason why companies are willing to shell out millions of dollars just to mention Super Bowl LII in one…
When Facebook CEO Mark Zuckerberg shared his personal challenge for 2018 in a January Facebook post, he addressed the topic of cryptocurrency. Zuckerberg wrote, “With the rise of a small number of big tech companies–and governments using technology to watch their citizens–many people now believe technology only centralizes power rather than decentralizes it. There are…
Two years after running a Big Game spot that sparked a fair amount of backlash, Quicken Loans is returning to the Super Bowl. The Detroit-based brand is running a 60-second ad in the second quarter of the game on Feb. 4 to highlight its Rocket Mortgage product.
“The timing is right,” says Casey Hurbis, who joined Quicken as chief marketing officer last spring after six years with Fiat. “We launched Rocket Mortgage and introduced it to the world two years ago and it’s been growing and maturing. Now’s the time to be back in front of 140 million people and share what we’ve been up to.”
Hurbis declined to comment about any celebrities featured in the ad, which Quicken will not release until after the game.
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Intuit is getting animated in its first Super Bowl commercial promoting the corporate brand. The Super Bowl ad itself is only 15 seconds, but it will attempt to drive viewers to the four-minute short film above.
The company debuted the film, “A Giant Story,” on Thursday. Its goal is to showcase how the company’s products, which include TurboTax, QuickBooks and Mint, can work together to help people be more prosperous.
Pepsi is going “Back the the Future” with its 2018 Super Bowl ad, which takes a quick spin through decades of the brand’s brushes with pop culture, ranging from the DeLorean time machine that one-time Pepsi endorser Michael J. Fox used in the classic 1980s film franchise to quick clips of pop stars like Michael Jackson and Britney Spears.
As previously teased by the marketer, the spot also makes a reference to Cindy Crawford’s iconic 1992 Pepsi Super Bowl spot, but this time her son Presley Gerber appears in place of the two gawking boys from the original. Jimmy Fallon supplies the voiceover for the ad, called “This is the Pepsi.” NBC’s late-night comic will also narrate a 10-second countdown to Justin Timberlake’s halftime show, which is sponsored by Pepsi.
Other celebs appearing in the 30-second Super Bowl ad include motorsports legend and PepsiCo endorser Jeff Gordon, as well as Pepsi’s “Uncle Drew” elderly basketball star character, played by NBA star Kyrie Irving.
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